Business Advertising

Penguin presents the audio edition of The Contagious Commandments, written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors, but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution.

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

The Internet landscape is changing rapidly. Did you know that within a very short time, your website may be virtually invisible to the search engines? Did you know that soon the only way you are going to get any traffic at all is to pay for it? Google wants your money. They have been eliminating from their indexes websites that do not meet their stringent standards. Only legitimate websites offering nonduplicated, original content will get any free search engine traffic.

Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.

Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the go-viral hashtags, has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it.

This audiobook teaches you how the 10 million millionaires in America became rich. Many Americans believe in capitalism, but most Americans don’t want to benefit from living in a capitalist society that primarily only benefits entrepreneurs, founders of businesses, content creators, inventors, copywriters, contractors, and other similar people. Many Americans try to halfheartedly start failed businesses that lose them their entire inheritances, lives’ savings, and all of their possessions—because they didn’t want to bother to listen to 1,000 hours of audiobooks on Audible.com.

We live in extraordinary times. There is no place for ordinary agencies. Whether you've recently started a digital marketing agency, or you've been in the industry for many years, it's time to rethink what you're doing.

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has transformed with the rise in digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician Harshit Jain, MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.

Are you tired of seeing the ads on social media, promising you immediate success, fame, and financial freedom if you just buy this one course, or this one book? So was I. After years of trying to get the bars on the graphs of my KDP sales dashboard to rise, I figured out a few things. So, I started researching; read a few books, took a few of those courses, and even bought a few of those programs for content creation, marketing, etc. What I found as I sifted through the information was the cold hard truth about indie marketing, and not one aspect of it is a fairy tale.

If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.

In this era people spend a tremendous amount of time on their phone and if you learn to target the right audience Social Media Marketing and Instagram Marketing will help you sell almost anything. This audiobook covers the latest strategies that are working right now. So, don't delay it any longer. Take this opportunity and get this audiobook now. You will be amazed by the skills you quickly attain!

Toti marketerii spun povesti! Iar când o fac așa cum trebuie, îi credem. Și dacă îl ascultăm pe Seth Godin, adevărații marketeri nu vorbesc despre date tehnice, nici măcar despre beneficii. Dimpotrivă, ei spun o poveste – una în care vrem să credem, indiferent dacă are sau nu legătură cu realitatea. Marketerii dau greș atunci când joacă murdar și sunt egoiști, după cum o dovedesc telemarketerii, companiile producătoare de țigarete și politicienii corupți. Ai grijă: dacă povestea ta nu este autentică, vei încălca limita dintre iluzie și fraudă!

Entdecke jetzt die NEUE überarbeitete Auflage und erfahre die bahnbrechenden Geheimnisse hinter einer der unsterblichen Werbestrategien, die schon so vielen Menschen zu Reichtum verholfen haben.

In this easy-to-follow, step-by-step guide, you will not only learn the foundation of Facebook advertising but will also be taught how you can launch your first FB advertising campaign today.

Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers.

¿Qué diferencia una marca que te gusta de una de la que estás enamorado? En un mundo en el que la comunicación se ha convertido en la herramienta básica de la sociedad, las marcas deben ahora comunicarse con las personas desde una esencia antropológica para conectar con ellas, adoptar sus mejores rasgos y lograr crear relaciones positivas a largo plazo. "Brand Soul" desgrana las claves para construir una marca humana que logre llegar no sólo a la mente, sino también al corazón de los consumidores.