Business Education

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

A few years ago, lifestyle celebrity and TV pioneer Debbie Travis realized that she was no longer challenged by her wildly successful TV career, and she was so busy she was missing out on the people and things that made her happy. She dared to dream about a whole new direction in life - a plan to turn a 13th-century farmhouse in Tuscany into a unique hotel and retreat for people who need a change as much as she did. And now, after a crazy amount of work, she is not only living that dream but sharing it with others....

Creating unique pieces of art comes easy to some people. Knowing the ins and outs of actually selling arts and crafts can sometimes be a little tricky. This book is designed to help those of you who want to sell your creations online or offline. It may be much more fun to create things than it is to do all of the research required to get you on the way to actually selling your arts and crafts.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You want to write a nonfiction book that matters. Book readers love and rave about a book they underline, dog-ear, and highlight. How do you do that, when you’ve never written a book like that before, when you aren’t sure what content to include in a nonfiction book, or how to organize it? And when you’re not sure if your idea is worth pursuing in the first place? At the heart of the answers to all these questions is a craft created by A. J. Harper, ghostwriter and editor for some of the foremost thought leaders of our time.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

World renowned researcher Dr. Barbara Fredrickson gives you the lab-tested tools necessary to create a healthier, more vibrant, and flourishing life through a process she calls "the upward spiral." With Positivity, you'll learn to see new possibilities, bounce back from setbacks, connect with others, and become the best version of yourself.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

The lack of personal accountability is a problem that has resulted in an epidemic of blame, complaining, and procrastination. No organization or individual can achieve goals, compete in the marketplace, fulfill a vision, or develop people and teams without personal accountability.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

Are you or your teachers frustrated with carrots and sticks, detention rooms, and suspension-antiquated school discipline practices that simply do not work with the students entering our classrooms today? Our kids have complex needs, and we must empower and embrace them with restorative practices that not only change behaviors but transform students into productive citizens, accountable for their own actions.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

If you struggle with a work/life balance and feel as if your daily life is chaotic and out of control, this book will provide a simple yet executable road map to help you create the life you've always desired.

Are you ready to quit the rat race job and live a free life? Do you feel you overloaded by your office work? Do you want to change the state of things by starting your own business? This book will provide you a set of proven techniques which can help you to start a business from scratch and achieve financial freedom by turning your dreams to reality.

Virtual Voice Audible Millionaire is your definitive guide to mastering Virtual Voice, Audiobook Creation Exchange (ACX), and Kindle Direct Publishing (KDP). Virtual Voice is Amazon's innovative computer-generated speech technology that produces audiobooks in five steps. Although still in beta, U.S. authors have published over 60,000 audiobooks using Virtual Voice.

This guide transcends the traditional book format, serving as your comprehensive mentor through the elaborate and challenging terrains of the PMP exam. Imbued with a solid study strategy, it pledges to demystify complex concepts, assist in applying essential project management principles practically, and instill a confident, exam-ready mindset.

The PMA Effect teaches the methods for achieving your goals. No matter how high you set the bar, it comes down to one vital principle: developing a positive mindset. Change your mindset. Change your life. A positive mental attitude can sustain you through any difficult circumstance. You'll learn to deal with stress more efficiently; develop the skill set and determination to never quit tasks; and push through fear and manifest your thoughts, hopes, and dreams into reality. The PMA Effect is the blueprint to becoming that badass, super-human that lives inside each of us.

This book was specially written for older students (25+) of the English language who wishes to improve his/her English fluency to the next level but seems to have hit a plateau. Regardless of what actions are taken, progression is slow or limited. This book is essential for you to break through and not only improving your spoken skills but developing them so well regardless of your age. Armed with the proven tips, tricks, and techniques, you’ll discover that you’ll be soaring to an entirely new and exciting level of learning within days.