Business History

Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social games of everyday life, informed by the most ingenious and effective military principles in war. Structured in Greene's trademark style, The 33 Strategies of War is the I Ching of conflict, the contemporary companion to Sun Tzu's The Art of War.

“Thoroughly engrossing . . . a spirited, suspenseful, economically told tale whose significance is manifest and whose pace never flags.” —The Wall Street Journal From The New York Times–bestselling author of The Ghost Map and Extra Life, the story of a pirate who changed the world...

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to...

A NEW YORKER BEST BOOK OF THE YEAR A sweeping and captivatingly told history of clothing and the stuff it is made of—an unparalleled deep-dive into how everyday garments have transformed our lives, our societies, and our planet. “We learn that, if we were a bit more curious about our...

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

THE NEW YORK TIMES BOOK REVIEW EDITORS' CHOICE AN ECONOMIST BEST BOOK OF THE YEAR Sand, salt, iron, copper, oil, and lithium. These fundamental materials have created empires, razed civilizations, and fed our ingenuity and greed for thousands of years. Without them, our modern world...

Setting down his thoughts on swordplay, on winning, and on spirituality, legendary swordsman Miyamoto Musashi intended this modest work as a guide for his immediate disciples and future generations of samurai. He had little idea he was penning a masterpiece that would be eagerly devoured by people in all walks of life centuries after his death.

A common-sense blueprint for what the future of First Nations should look like as told through the fascinating life and legacy of a remarkable leader. In 1984, at the age of twenty-four, Clarence Louie was elected Chief of the Osoyoos Indian Band in the Okanagan Valley. Nineteen elections later...

How the world’s oldest asset secretly shapes our modern economy In The Land Trap, Mike Bird—Wall Street editor at The Economist—reveals how this ancient asset still exerts outsize influence over the modern world. From the speculative land grabs of colonial America to China's real estate...

INSTANT NEW YORK TIMES BESTSELLER “Delicious. . . you should really, really give the book a read.” —Vogue During the greatest, most exciting years in the world’s greatest, most exciting city, Barneys New York was a place where fashion made culture and made history. In They All Came to...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...

Brought to you by Penguin. This Penguin Classic is performed by Arinzé Kene, writer and performer of Olivier Award nominated Misty, and also known for his roles in Youngers, Informer and Eastenders. This definitive recording includes an Introduction by Gareth Stedman Jones. The Communist...

"Vaclav Smil is my favorite author."—Bill Gates An indispensable analysis of how the world really produces and consumes its food—and a scientist's exploration of how we can successfully feed a growing population without killing the planet We have never had to feed as many people as we do...

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

From acclaimed Atlantic staff writer and host of BBC’s podcast “The New Gurus” Helen Lewis comes a timely and provocative interrogation of the myth of genius, exploring the surprising inventions, inspirations and distortions by which some lives are elevated to 'greatness' - and others are...

Blending the tactics he learned from America's elite force with lessons from the Spartans, samurai, Apache scouts, and other great warrior traditions, Mark Divine has distilled the fundamentals of success into eight powerful principles that will transform you into the leader you always knew you could be. Learn to think like a SEAL and take charge of your destiny at work, at home, and at life.

A Wall Street Journal besteller and a USA Today Best Book of 2020 Named Energy Writer of the Year for The New Map by the American Energy Society “A master class on how the world works.” —NPR Pulitzer Prize-winning author and global energy expert, Daniel Yergin offers a revelatory new...

An "introduction to the nonfascist life" (Michel Foucault, from the Preface) When it first appeared in France, Anti-Oedipus was hailed as a masterpiece by some and "a work of heretical madness" by others. In it, Gilles Deleuze and Félix Guattari set forth the following theory: Western...

NEW YORK TIMES BESTSELLER When did America give up on fairness? The author of Fantasyland tells the epic history of how America decided that big business gets whatever it wants, only the rich get richer, and nothing should ever change—and charts a way back to the future. “Essential...