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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Narrateur(s): Seth Godin
- Durée: 2 h et 58 min
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Explorer
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 2 min
- Version intégrale
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Au global
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Performance
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Histoire
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Seth puts me to sleep
- Écrit par Andrew Cao le 2019-02-13
Auteur(s): Seth Godin
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Tribes
- We Need You to Lead Us
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 3 h et 42 min
- Version intégrale
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Au global
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Performance
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Histoire
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Essence of leadership
- Écrit par Maryse le 2020-04-20
Auteur(s): Seth Godin
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 4 h et 17 min
- Version intégrale
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Au global
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Performance
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Histoire
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Powerful book about why you must tell a good story
- Écrit par Utilisateur anonyme le 2018-04-11
Auteur(s): Seth Godin
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The Practice
- Shipping Creative Work
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 5 h et 38 min
- Version intégrale
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Au global
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Performance
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Histoire
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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Brilliant and Empowering - What I need(ed)!
- Écrit par Tyler Kugler le 2021-01-09
Auteur(s): Seth Godin
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Linchpin
- Are You Indispensable?
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 8 h et 19 min
- Version intégrale
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Au global
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Performance
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Histoire
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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almost good.
- Écrit par Utilisateur anonyme le 2018-12-21
Auteur(s): Seth Godin
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The Icarus Deception
- How High Will You Fly?
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 12 min
- Version intégrale
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Au global
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Performance
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Histoire
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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Brillant and generous
- Écrit par Homme du nord le 2021-01-21
Auteur(s): Seth Godin
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 2 min
- Version intégrale
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Au global
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Performance
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Histoire
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Seth puts me to sleep
- Écrit par Andrew Cao le 2019-02-13
Auteur(s): Seth Godin
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Tribes
- We Need You to Lead Us
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 3 h et 42 min
- Version intégrale
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Au global
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Performance
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Histoire
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Essence of leadership
- Écrit par Maryse le 2020-04-20
Auteur(s): Seth Godin
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 4 h et 17 min
- Version intégrale
-
Au global
-
Performance
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Histoire
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Powerful book about why you must tell a good story
- Écrit par Utilisateur anonyme le 2018-04-11
Auteur(s): Seth Godin
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The Practice
- Shipping Creative Work
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 5 h et 38 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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Brilliant and Empowering - What I need(ed)!
- Écrit par Tyler Kugler le 2021-01-09
Auteur(s): Seth Godin
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Linchpin
- Are You Indispensable?
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 8 h et 19 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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almost good.
- Écrit par Utilisateur anonyme le 2018-12-21
Auteur(s): Seth Godin
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The Icarus Deception
- How High Will You Fly?
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 12 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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Brillant and generous
- Écrit par Homme du nord le 2021-01-21
Auteur(s): Seth Godin
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Free Prize Inside
- How to Make a Purple Cow
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 57 min
- Version intégrale
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Au global
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Performance
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Histoire
We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's best seller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use now to make your product or service remarkable, so that it will virtually sell itself.
Auteur(s): Seth Godin
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Auteur(s): Donald Miller
- Narrateur(s): Donald Miller
- Durée: 4 h et 56 min
- Version intégrale
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Performance
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Histoire
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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A giant ad for their product.
- Écrit par Brian Middleton le 2018-04-09
Auteur(s): Donald Miller
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Permission Marketing
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Version abrégée
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Au global
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Histoire
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Outdated but useful
- Écrit par Jason le 2022-07-19
Auteur(s): Seth Godin
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- Auteur(s): Michael E. Gerber
- Narrateur(s): Michael E. Gerber
- Durée: 8 h et 5 min
- Version intégrale
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Histoire
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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Really really cheesy
- Écrit par AJ le 2019-05-18
Auteur(s): Michael E. Gerber
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Auteur(s): Sean Ellis, Morgan Brown
- Narrateur(s): Sean Ellis, Morgan Brown
- Durée: 10 h et 43 min
- Version intégrale
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Histoire
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Fantastic book for Growth Teams
- Écrit par Michelle le 2021-01-06
Auteur(s): Sean Ellis, Autres
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Zero to One
- Notes on Startups, or How to Build the Future
- Auteur(s): Peter Thiel, Blake Masters
- Narrateur(s): Blake Masters
- Durée: 4 h et 50 min
- Version intégrale
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Histoire
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1.
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Excellent book for Entrepreneurs
- Écrit par FibreHead le 2019-07-12
Auteur(s): Peter Thiel, Autres
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Auteur(s): Deb Gabor
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
- Version intégrale
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).
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Branding is sex, is it really?
- Écrit par sardool bhogal le 2018-03-24
Auteur(s): Deb Gabor
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The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- Auteur(s): Mike Michalowicz
- Narrateur(s): Mike Michalowicz
- Durée: 7 h et 7 min
- Version intégrale
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Histoire
Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it - do it, sell it - do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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Great overall, very easy listen and entertaining
- Écrit par Alain R. le 2023-01-15
Auteur(s): Mike Michalowicz
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Auteur(s): Rory Sutherland
- Narrateur(s): Rory Sutherland
- Durée: 9 h et 38 min
- Version intégrale
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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Mind-expanding
- Écrit par Lenny le 2019-12-15
Auteur(s): Rory Sutherland
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Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- Auteur(s): Bernhard Schroeder
- Narrateur(s): Bernhard Schroeder, Sean Pratt
- Durée: 6 h et 12 min
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As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.
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great book!
- Écrit par nowallmuffin le 2021-04-11
Auteur(s): Bernhard Schroeder
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It's Not About the Coffee
- Leadership Principles from a Life at Starbucks
- Auteur(s): Howard Behar
- Narrateur(s): Malcolm Hillgartner
- Durée: 4 h et 22 min
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Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.
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What a journey!
- Écrit par Doyle Swinimer le 2018-10-10
Auteur(s): Howard Behar
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Made to Stick
- Why Some Ideas Survive and Others Die
- Auteur(s): Chip Heath, Dan Heath
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.
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too much fluff
- Écrit par AmCustomerPP le 2021-06-22
Auteur(s): Chip Heath, Autres
Description
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of listeners around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Ce que les critiques en disent
“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.” (Forbes.com)
“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction - and avoid extinction.” (Tom Kelley, author of The Art of Innovation)
“Seth Godin alters the way people think about marketing, change, and work.” (Selling Power)
D'autres livres audio du même...
auteur:
narrateur:
Ce que les auditeurs disent de Purple Cow, New Edition
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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- Dale
- 2022-09-18
Classic shows its age
This book is an undeniable classic. The challenges with classics are whether they hold up after all these years. Purple Cow is definitely due for an update showing its age with business examples like the oft cited J Peterman catalog (whatever that is), AOL, and other old timey references.
My recommendation, read the better Blue Ocean Strategies instead
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- Utilisateur anonyme
- 2021-01-03
Great book
I hope audible would have divided the chapters with proper index . (Case study) . It doesn’t mention the headlines too while reading . I had to buy written book .
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- Ana Havlik
- 2021-07-14
Outdated and bland
It is so outdated is still talks about CDs, Nokias and digital cameras.
No strategy for making a purple cow other than find your niche and be remarkable for them. Dare and fail quickly. Repeat.
6 les gens ont trouvé cela utile
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- Amazon Customer
- 2022-12-21
Short and sweet
It felt like there was some content missing, it has a few points in regards to how we should market our business
1 personne a trouvé cela utile
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- Moshe Becker
- 2022-12-03
Smart. Very smart.
Makes you understand that you need to get your creativity juices flowing. Without them you’re lost.
Who would ever think that “very good” is bad and only “remarkable” counts?
1 personne a trouvé cela utile
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- Pam
- 2022-11-04
Playing it safe is just too risky!
Gets you thinking out of the box. Teaches you how to stand out! Gonna go find my purple cow now, bye!
1 personne a trouvé cela utile
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- BKH
- 2022-06-14
Good thesis, but dated
Perhaps the most amazing thing about this book is how relevant its core idea, of being exceptional, is despite how dated the book is and how much the world has changed since it’s release. One can only wonder what this book would be like if it were written after things like social media and the iPhone had been invented.
1 personne a trouvé cela utile
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- Kurtis D Leatham
- 2021-07-09
Be a Purple Cow
In this book Seth kind of missed the mark when it came to predicting the future of technology. But in truth tech changes so fast that very few people could have predicted some of the changes that have occured since this book was wrote.
What Set nailed in his book was the premise that being ordinary and in the middle of the pack is the worst place to be. As he explained, exceptional people and ideas live at the outer edge of the bell curve.
Because I was applying for jobs I took Seth's advice, ripped up my cover letter, and started over. Instead a standard boring letter outlining the companies needs and my qualifications (as recommended by professional hired to help my job search) I wrote a story.
My cover letter was a purple cow story for sure and it worked! Being a highly skilled and experienced IT professional I only apply for high paying jobs. Being a purple cow is necessary if you want to stand out from the crowd.
Take Seth's advice... be exceptional, be unique, and be yourself! Be the Purple Cow.
Highly recommend consuming this book.
Oh... and THANK YOU for the advice Seth, I owe ya a brew!!! :)
1 personne a trouvé cela utile
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- Tia
- 2020-12-08
innovative
I simply love when authors read their own books with the tone of the original intent. this book had me trying to see how I could drastically change the world with my business.
1 personne a trouvé cela utile
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- Jose
- 2023-01-03
Average and uninspiring
it's the same old stuff. there is nothing new here. I do not recommend it.
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- LucyA
- 2022-12-06
Seth GODin - no coincidence…
I think it’s no coincidence Seth’s name is GODin. The down-to-earth, fount of knowledge is endlessly in touch. Always a delight to dive into Seth’s tremendously generous insight & hope that some of it rubs off on me eventually…
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- PushA
- 2022-07-25
compellingly exciting
the perspective gives me challenging thoughts that I really would like to implement in my business ideas. I'm excited to see where they take me!