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Purple Cow, New Edition

Transform Your Business by Being Remarkable

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Purple Cow, New Edition

Auteur(s): Seth Godin
Narrateur(s): Seth Godin
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À propos de cet audio

 The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world. Comportement des consommateurs et étude de marché Développement commercial et entrepreneuriat Entrepreneurship Marketing Marketing et ventes Réussite personnelle Entreprise New Business

Ce que les critiques en disent

“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”—Forbes.com

“Seth Godin alters the way people think about marketing, change, and work.”—Selling Power

“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction—and avoid extinction.”—Tom Kelley, author of The Art of Innovation

“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary with strong and sensible ideas.”—Miami Herald

“Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”—Randall Rothenberg, columnist for Advertising Age

“Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”—Jay Levinson, author of Guerilla Marketing
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Les plus pertinents
Banner ads and Kazaa references. I'm 40 years old but still too young for some of these references. Why is it called the 'New Edition'?

Interesting concept, but a little outdated.

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I hope audible would have divided the chapters with proper index . (Case study) . It doesn’t mention the headlines too while reading . I had to buy written book .

Great book

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This book is an undeniable classic. The challenges with classics are whether they hold up after all these years. Purple Cow is definitely due for an update showing its age with business examples like the oft cited J Peterman catalog (whatever that is), AOL, and other old timey references.
My recommendation, read the better Blue Ocean Strategies instead

Classic shows its age

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