Gratuit avec l'essai de 30 jours

  • Purple Cow, New Edition

  • Transform Your Business by Being Remarkable
  • Auteur(s): Seth Godin
  • Narrateur(s): Seth Godin
  • Durée: 2 h et 58 min
  • 4,5 out of 5 stars (30 évaluations)

1 crédit par mois pour vous procurer le titre de votre choix – ce titre vous appartient.
Le catalogue Plus – écoutez à volonté des milliers de productions originales, de balados et de livres audio.
Après 30 jours, 14,95$/mois + taxes applicables. Annulable en tout temps.
Page de couverture de Purple Cow, New Edition

Purple Cow, New Edition

Auteur(s): Seth Godin
Narrateur(s): Seth Godin
Essayer pour 0,00$

14,95$ par mois après 30 jours. Annulable en tout temps.

Acheter pour 26,32$

Acheter pour 26,32$

Payer avec la carte finissant par
En confirmant votre achat, vous acceptez les conditions d'utilisation d'Audible et la déclaration de confidentialité d'Amazon. Des taxes peuvent s'appliquer.

Description

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of listeners around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

©2020 Seth Godin (P)2020 Penguin Audio

Ce que les critiques en disent

“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.” (Forbes.com)

“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction - and avoid extinction.” (Tom Kelley, author of The Art of Innovation

“Seth Godin alters the way people think about marketing, change, and work.” (Selling Power

D'autres livres audio du même...

Ce que les auditeurs disent de Purple Cow, New Edition

Moyenne des évaluations de clients
Au global
  • 4.5 out of 5 stars
  • 5 étoiles
    22
  • 4 étoiles
    4
  • 3 étoiles
    3
  • 2 étoiles
    0
  • 1 étoile
    1
Performance
  • 4.5 out of 5 stars
  • 5 étoiles
    19
  • 4 étoiles
    5
  • 3 étoiles
    1
  • 2 étoiles
    0
  • 1 étoile
    1
Histoire
  • 4.5 out of 5 stars
  • 5 étoiles
    20
  • 4 étoiles
    2
  • 3 étoiles
    2
  • 2 étoiles
    1
  • 1 étoile
    1

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

Trier :
Trier par:
  • Au global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars

Classic shows its age

This book is an undeniable classic. The challenges with classics are whether they hold up after all these years. Purple Cow is definitely due for an update showing its age with business examples like the oft cited J Peterman catalog (whatever that is), AOL, and other old timey references.
My recommendation, read the better Blue Ocean Strategies instead

  • Au global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars

Great book

I hope audible would have divided the chapters with proper index . (Case study) . It doesn’t mention the headlines too while reading . I had to buy written book .

Trier :
Trier par:
  • Au global
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    1 out of 5 stars
Image de profil pour Ana Havlik
  • Ana Havlik
  • 2021-07-14

Outdated and bland

It is so outdated is still talks about CDs, Nokias and digital cameras.
No strategy for making a purple cow other than find your niche and be remarkable for them. Dare and fail quickly. Repeat.

6 les gens ont trouvé cela utile

  • Au global
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars
Image de profil pour Amazon Customer
  • Amazon Customer
  • 2022-12-21

Short and sweet

It felt like there was some content missing, it has a few points in regards to how we should market our business

1 personne a trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profil pour Moshe Becker
  • Moshe Becker
  • 2022-12-03

Smart. Very smart.

Makes you understand that you need to get your creativity juices flowing. Without them you’re lost.

Who would ever think that “very good” is bad and only “remarkable” counts?

1 personne a trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profil pour Pam
  • Pam
  • 2022-11-04

Playing it safe is just too risky!

Gets you thinking out of the box. Teaches you how to stand out! Gonna go find my purple cow now, bye!

1 personne a trouvé cela utile

  • Au global
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    3 out of 5 stars
Image de profil pour BKH
  • BKH
  • 2022-06-14

Good thesis, but dated

Perhaps the most amazing thing about this book is how relevant its core idea, of being exceptional, is despite how dated the book is and how much the world has changed since it’s release. One can only wonder what this book would be like if it were written after things like social media and the iPhone had been invented.

1 personne a trouvé cela utile

  • Au global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profil pour Kurtis D Leatham
  • Kurtis D Leatham
  • 2021-07-09

Be a Purple Cow

In this book Seth kind of missed the mark when it came to predicting the future of technology. But in truth tech changes so fast that very few people could have predicted some of the changes that have occured since this book was wrote.

What Set nailed in his book was the premise that being ordinary and in the middle of the pack is the worst place to be. As he explained, exceptional people and ideas live at the outer edge of the bell curve.

Because I was applying for jobs I took Seth's advice, ripped up my cover letter, and started over. Instead a standard boring letter outlining the companies needs and my qualifications (as recommended by professional hired to help my job search) I wrote a story.

My cover letter was a purple cow story for sure and it worked! Being a highly skilled and experienced IT professional I only apply for high paying jobs. Being a purple cow is necessary if you want to stand out from the crowd.

Take Seth's advice... be exceptional, be unique, and be yourself! Be the Purple Cow.

Highly recommend consuming this book.

Oh... and THANK YOU for the advice Seth, I owe ya a brew!!! :)

1 personne a trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profil pour Tia
  • Tia
  • 2020-12-08

innovative

I simply love when authors read their own books with the tone of the original intent. this book had me trying to see how I could drastically change the world with my business.

1 personne a trouvé cela utile

  • Au global
    3 out of 5 stars
Image de profil pour Jose
  • Jose
  • 2023-01-03

Average and uninspiring

it's the same old stuff. there is nothing new here. I do not recommend it.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profil pour LucyA
  • LucyA
  • 2022-12-06

Seth GODin - no coincidence…

I think it’s no coincidence Seth’s name is GODin. The down-to-earth, fount of knowledge is endlessly in touch. Always a delight to dive into Seth’s tremendously generous insight & hope that some of it rubs off on me eventually…

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profil pour PushA
  • PushA
  • 2022-07-25

compellingly exciting

the perspective gives me challenging thoughts that I really would like to implement in my business ideas. I'm excited to see where they take me!