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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Narrateur(s): Seth Godin
- Durée: 2 h et 58 min
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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Histoire
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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Au global
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Performance
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Histoire
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Auteur(s): Paul Jarvis
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Histoire
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Outdated but useful
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Performance
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Histoire
Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations - a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth.
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Another Essential Book to Improve your Work Life!
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Business Made Simple
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Failing to get this book will cost you more than you likely already owe
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Auteur(s): Donald Miller
Description
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of listeners around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Ce que les critiques en disent
“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.” (Forbes.com)
“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction - and avoid extinction.” (Tom Kelley, author of The Art of Innovation)
“Seth Godin alters the way people think about marketing, change, and work.” (Selling Power)
D'autres livres audio du même...
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Ce que les auditeurs disent de Purple Cow, New Edition
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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- Utilisateur anonyme
- 2021-01-03
Great book
I hope audible would have divided the chapters with proper index . (Case study) . It doesn’t mention the headlines too while reading . I had to buy written book .
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- Dale
- 2022-09-18
Classic shows its age
This book is an undeniable classic. The challenges with classics are whether they hold up after all these years. Purple Cow is definitely due for an update showing its age with business examples like the oft cited J Peterman catalog (whatever that is), AOL, and other old timey references.
My recommendation, read the better Blue Ocean Strategies instead
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