Business Innovation

What if you could automate 80% of your marketing tasks while doubling your results in just 30 days? In a world where traditional marketing is dying and AI is reshaping everything, "AI ChatGPT Marketing Mastery" is your complete blueprint to dominate your market using the power of artificial intelligence. This isn't just another marketing book – it's your unfair advantage in the AI revolution.

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under...

Rethink how your organization creates, delivers, and captures value - or risk becoming irrelevant. If you listen to nothing else on business model innovation, listen to these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.

A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.

In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies―including 50+ unicorns―the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business.

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

From the bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing the power of money to live a happier life Most of us don’t know how to spend money. We chase things that impress others but leave us cold. Or we save endlessly, afraid to spend on what would actually...

Quelles sont les thèses révolutionnaires dans le domaine de l'innovation ? Les meilleurs spécialistes de la question vous donnent toutes les clés pour vous adapter aux mutations du monde et mettre en place des stratégies innovantes. Trop d'entrepreneurs n'osent pas innover car il existe un scepticisme de principe face aux idées nouvelles. Pourtant, dans notre monde en mutation, toute entreprise a besoin de changement et d'évolution.

In The Mistakes That Make Us, bestselling author and consultant Mark Graban brings together lessons from more than 200 conversations on the My Favorite Mistake podcast—stories from CEOs, entrepreneurs, doctors, engineers, artists, and everyday leaders who turned missteps into turning points. Through these relatable and often surprising examples, Graban shows that the real differentiator isn’t whether we make mistakes, but how we respond to them.

Navigating the AI landscape can be intimidating, especially for non-technical leaders. But no matter your experience level, this book and its Companion Workbook are here to help!

The world is never finished catching up with Vaclav Smil. In his latest and perhaps most digestible book, Invention and Innovation, the prolific author—a favorite of Bill Gates—pens an insightful and fact-filled jaunt through the history of human invention. Impatient with the hype that so often accompanies innovation, Smil offers in this book a clear-eyed corrective to the overpromises that accompany everything from new cures for diseases to AI.

Ready to supercharge your leadership prowess and turbo-boost your team's success? Being an effective leader involves so much more than just managing a team or overseeing operations. Unlock the door to leadership excellence and watch as your team transforms into a powerhouse of innovation and decisive action, propelling your organization and company into the future.

NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The...

If you read (or listen to) nothing else on inspiring and executing innovation, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.

From the author of Just Keep Buying, a groundbreaking new framework for building wealth Do you feel stuck financially? Are you working more, trying to spend less, yet still not seeing results? If so, the issue isn’t your effort—it’s your approach. This is where The Wealth Ladder comes in...

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional...

In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.

The Business is a tale of drugs, prostitution, and a young girl's fight for survival - against all the odds. Imelda Dooley is scared. She's played hard and fast and now she's been caught. She's pregnant and now she's on her own. Her father, not a man to mess with, will see that somebody pays for this. And it's not going to be her. So Imelda Dooley tells a lie. A lie that literally causes murders. When Mary Dooley's husband is killed in the night's events, she knows she must graft to keep the family afloat. And graft she does.