Business Leadership Management

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

For the first time, there are five distinct generations sharing the workplace at many American companies - from Baby Boomer to Generation Z. That means an age difference of up to 60 years and a multitude of experiences and attitudes. More crucially, it means there are tremendous challenges - as well as significant opportunity - when trying to foster collaboration between these diverse groups. In this workshop, workplace culture expert (and proud Gen Xer) Jennifer Romolini examines this extraordinary phenomenon and how it has upended typical management strategies.

The Fearless Organization offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent, but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule, or intimidate.

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.

On ne naît pas leader, on le devient ! Pour devenir un leader, mieux vaut s'appuyer sur sa propre personnalité plutôt que de chercher à copier, imiter ou s'inspirer des autres. Dans cet ouvrage, les experts de la HBR démontrent combien le véritable leadership se fonde avant tout sur l'authenticité. C'est en étant soi-même, en affirmant sa propre " voix ", qu'il est possible de gagner la confiance de son équipe, de cultiver avec elle des liens étroits, de développer sa force de persuasion et de donner davantage de poids à ses interventions.

From the bestselling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.​ Imagine that two...

Ce nouvel ouvrage de la Harvard Business Review répond à ces questions essentielles en dévoilant les secrets les mieux gardés des grandes équipes. Riche d'outils concrets et de conseils pratiques, il vous permettra de réussir vos recrutements, de développer le potentiel de vos collaborateurs et de construire avec eux des relations de confiance. Vous découvrirez aussi les réflexes à acquérir pour manager efficacement et désamorcer les conflits.

WHAT DO ALL SUCCESSFUL CONSTRUCTION PROJECTS HAVE IN COMMON? A competent team of well-rounded leaders . . . leaders who understand that safety, efficiency, and production are essential for completing projects of all sizes on time and within budget. All construction foremen are given the opportunity to lead crews based on work ethic, mechanical skills, technical knowledge, and reputation—and these attributes are extremely important towards getting the job done.

Speaker, consultant, and hospitality industry veteran Taylor Scott knows that the most effective leaders approach their roles with heart, emotionally connecting with their team members before attempting to manage them. In Lead with Hospitality, Scott draws from his two decades in leadership roles at respected hotels, resorts, and restaurants. He distills the principles of gracious hospitality, translating them into actionable leadership lessons which apply in any industry.

Read by the author with an audiobook-exclusive interview with Broke Agent Media’s Eric Simon and Matt Lionetti! For the first time ever, five-time number-one RE/MAX agent worldwide, Jordan Cohen, reveals his secret sales strategies that will elevate your real estate sales career to the highest...

Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external.

Whether it's among colleagues at lunch or an audience of 1000, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well - in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of your daily communications, creating a presence on the job as a genuine and constant leader.

Alors que les longues carrières dans une seule entreprise (ou même deux ou trois) appartiennent de plus en plus au passé, les leaders vivent de nombreuses transitions. Ce sont des périodes clés de la vie professionnelle, en effet pour tout manager qui entre en fonction, faire ses preuves rapidement est un impératif.

Whatever the desires of your heart, Change Your World will guide you through the entire process to take action and start making an impact today right where you are. You can bring about positive, lasting change in the world and you don’t have to be rich and famous or lead a big organization to...

Imaginez ChatGPT, le génie de l'IA, comme votre acolyte financier. Cet outil d'IA créatif ne se limite plus à la simple conversation, il ouvre tout un monde de possibilités de revenus.

You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from your subordinates, from those above you, and from your peers and customers. You're not alone. As Harvard Business School's Linda Hill and manager and executive Kent Lineback reveal in Being the Boss, becoming an effective manager is a painful, difficult journey. It requires trial and error, endless effort, and slowly acquired personal insight. Many managers never complete the journey and instead just learn how to get by. At worst, they become terrible bosses.

NATIONAL BESTSELLER Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit). “A big favorite among...

The Oz Principle has sold more than a million copies since it debuted in 1994, establishing it as the go-to reference on workplace accountability throughout the world. By embracing its practical and invaluable advice, tens of thousands of companies have improved their organizational accountability - the key to achieving and sustaining exceptional results.

The business-IT wall must come down. Mark brings his unique perspective and experience to business leaders looking to lead their company into the digital age by harnessing the expertise and innovation that is already under their roof: IT. For business leaders looking to unlock their enterprise's digital transformation, War and Peace and IT provides clear context and strategies. Schwartz demystifies the role IT plays in the modern enterprise, allowing business leaders to create new strategies for the new digital battleground.

"A much-needed guide to winning in business as a human in an all-too online world." – Entrepreneur Trying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless...