Business Leadership Management

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.

The New York Times best-selling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires listeners to Rise and Grind their way the top.

Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.

If you read (or listen to) nothing else on becoming a new manager, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others.

Quel que soit le domaine - famille, travail, relations internationales -, et que nous en soyons conscients ou non, nous devons négocier. Or, trop souvent encore, les différents sont "réglés" à l'issue d'une épreuve de force. Résultat, en instaurant un vainqueur et un vaincu, on crée des risques de nouveaux conflits : l'actualité nous en apporte tous les jours des exemples criants.

LEARN HOW TO GROW YOUR BUSINESS IN A TOUGH ECONOMY In this unpredictable business landscape, everyone is struggling to choose between chasing short-term objectives and creating a secure future for their company, but both are crucial. As CEO of Honeywell, David Cote understood this dilemma well...

“There is no ‘i’ in “team.’” “No man is an island.” “A chain is only as strong as its weakest link.” You may roll your eyes at these age-old clichés, but you can’t afford to breeze over their point. Individual all-stars can only take you so far. Ultimately...

For the first time the complete financial history of Berkshire Hathaway is available under one cover in chronological format. Beginning at the origins of the predecessor companies in the textile industry, the listener can examine the development of the modern-day conglomerate year-by-year and decade-by-decade, watching as the struggling textile company morphs into what it has become today. The structure of the book allows the new student to follow the logic, reasoning, and capital allocation decisions made by Warren Buffett and Charlie Munger from the very beginning.

The role of the executive assistant has evolved to include taking on more managerial duties, project work and supervisory roles. Sue France, former Times Crème PA of the Year, provides best practice advice on meeting the demands of the 21st century administrative professional's role. The Definitive Executive Assistant and Managerial Handbook places special emphasis on personal leadership development, offers a rage of free downloadable online resources and covers how to build and manage a productive team, negotiate with style, manage projects confidently, and more.

George Kohlrieser - an international leadership professor, consultant, and veteran hostage negotiator - explains that it is only by openly facing conflict that we can truly progress through the most difficult business challenges. In this provocative book, he reveals how the proven techniques and psychological insights used in hostage negotiation can be applied successfully to any personal or business relationship.

During his long business career, Donald Trump has known astonishing highs and lows. In Never Give Up, the world's most famous businessman talks candidly about his own biggest challenges, lowest moments, and toughest fights - and how he turned those setbacks into new successes.

Software startups make global headlines every day. As technology companies succeed and grow, so do their engineering departments. In your career, you'll may suddenly get the opportunity to lead teams: to become a manager. But this is often uncharted territory. How can you decide whether this career move is right for you? And if you do, what do you need to learn to succeed? Where do you start? How do you know that you're doing it right? What does "it" even mean? And isn't management a dirty word? This book will share the secrets you need to know to manage engineers successfully.

A successful Wall Street trader turned Cambridge neuroscientist reveals the biology of boom and bust and how risk taking transforms our body chemistry, driving us to extremes of euphoria and risky behavior or stress and depression. The laws of financial boom and bust, it turns out, have more than a little to do with male hormones. In a series of groundbreaking experiments, Dr. John Coates identified a feedback loop between testosterone and success that dramatically lowers the fear of risk.

The basics of being a ScrumMaster are fairly straightforward: At face value, all a ScrumMaster needs to do is facilitate the Scrum process and remove impediments. But being a great ScrumMaster, one who truly embodies the principles of servant-leadership and helps nurture a high-performing team, is much harder and more elusive.

Martha Stewart is an undeniable force in the business world. One of the world's greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This fall she's breaking new ground with two television shows from NBC -- her reality show The Apprentice: Martha Stewart and her daytime syndicated show Martha -- as well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. What's her secret for success?

A one-stop start-up guide from an accountant-turned-restaurateur. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, staff, and, most important, profit.

Prosperity. It's one of the most dividing words in the church. Some pastors use it to tell their congregations that God will make them all rich, rich, rich! Others spurn the word and insist that true Christlikeness is found in forsaking all worldly riches and possessions. The truth is, both are right - and both are wrong. With refreshing honesty, humor, and keen insight, best-selling author and pastor Kris Vallotton mines the Scriptures in an eye-opening study of what the Bible really says about money, poverty, riches, and wealth.

सफल नेता बनने के लिए किसी को न केवल अच्छे काम करने होंगे, बल्कि एक ओजस्वी वक्ता की तरह अपने विचारों को प्रभावी ढंग से पेश भी करना होगा। महान् नेता हमेशा अपने कामों और फैसलों पर भरोसा रखते हैं। वे अपने शब्दों की कीमत और उनकी ताकत को समझते हैं। मानव मनोविज्ञान की गहरी समझ के कारण व्यक्तित्व विकास के विश्वविख्यात लेखक डेल कारनेगी अपने पाठकों को जीवन में सही और फलदायी विकल्पों को चुनने की राह दिखाते हैं।

This new expanded edition contains a protocol to develop and hone critical decision-making instincts and make them habitual. This new chapter is read by the author. The instant #1 New York Times, #1 Wall Street Journal, #1 USA Today bestseller answers the world’s most complex question: How do...