Business Management

Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why.

Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation. Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm, and conviction, rapidly and naturally.

In Do Nothing, award-winning journalist Celeste Headlee illuminates a new path ahead, seeking to institute a global shift in our thinking so we can stop sabotaging our well-being, put work aside, and start living instead of doing. As it turns out, we’re searching for external solutions to an internal problem. We won’t find what we’re searching for in punishing diets, productivity apps, or the latest self-improvement schemes. Yet all is not lost - we just need to learn how to take time for ourselves, without agenda or profit, and redefine what is truly worthwhile.

Does the thought of negotiating fill you with dread? Would you like to discover the secret of how to negotiate anything and win? Would you like to save money and enhance your career by becoming a negotiation genius? Would you like to persuade and influence people effortlessly and intuitively? If so, this book will teach you the most powerful tactics for achieving your goals. This book is NOT just another academic negotiation theory book. It is NOT just a book of tips.

Le "Quadrant du Cashflow", votre guide vers la liberté financière ! Le deuxième livre de l'auteur du best-seller international "Père Riche Père Pauvre" révèle comment certains gens travaillent moins, gagnent plus, paient moins d'impôts et apprennent à être financièrement libres. "Le Quadrant du Cashflow" est destiné à ceux qui sont prêts d'aller au-delà de la sécurité d'emploi et d’entrer dans le monde de la liberté financière. C'est pour ceux qui veulent faire des changements significatifs dans leurs vies et prendre le contrôle de leur avenir financier.

The Art of War is a renowned ancient Chinese military treatise written by Sun Tzu, a military strategist and philosopher. Composed around the fifth century BC, it provides valuable insights into warfare and strategy. The book emphasizes the importance of careful planning, understanding the enemy, exploiting weaknesses, and employing tactics to achieve victory.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Best-selling author and scholar Michael Roberto presents a thorough investigation of organizational obstacles to creative thought. Highly relevant to the growth crises many enterprises face in today's economic landscape, this book examines how to break barriers to spark creativity and foster new ideas.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

If you are looking for a plain-language, no-nonsense guide about how mergers and acquisitions can affect your company and career, you've found your audiobook!

Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.

Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business.

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are.

Découvrez les 33 lois qui ont fait le succès de Steven Bartlett, investisseur à succès et star des réseaux sociaux !

Here is Conwell's classic inspirational speech about finding the resources to achieve all desirable things in your own community.

Discover the remarkable journey of one of India's most iconic business leaders in Ratan Tata: A Complete Biography by A.K. Gandhi. This comprehensive biography chronicles the life of Ratan Tata, from his early days to his transformative leadership at Tata Group. Learn about his visionary strategies, philanthropic efforts and the challenges he overcame to build a global empire. This inspiring account offers valuable lessons in leadership, innovation and resilience.

In Great Leaders Grow, a woman named Debbie Brewster becomes a mentor to a young man named Blake, as he embarks on his own career. Together, they explore four ways that leaders must keep growing, both on the job and off. Within their story are valuable lessons for anyone who desires both professional success and personal fulfillment.

Learn to conquer every challenge like a pro with the clear, candid advice in The First-Time Manager. For nearly four decades, this trusted guide has brought newcomers up to speed on the nitty gritty realities of managing people. The updated seventh edition delivers new information that helps you manage across generations, use online performance appraisal tools, persuade with stories, oversee remote employees, build a team dynamic, match a boss’ style, and more.

For more than 25 years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program, learning to live more deliberately and meaningfully with Vicki Robin’s guidance. This fully revised and updated edition with a foreword by Mr. Money Mustache is the ultimate makeover of this best-selling classic, ensuring that its time-tested wisdom applies to people of all ages.

"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.