Business Organization

One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

Whether you are an accomplished sales executive leading a large organization or a sales manager leading a team, your ability to remove obstacles and speed the sales process will determine your success. High-Performance Selling is geared for the sales leader who has to persuade others to work as a sales force of one.

Why are some organizations more innovative than others? How can we tap in to, empower, and leverage the natural innovation within our organizations that is so vital to our future success? Now more than ever, companies and institutions of all types and sizes are determined to create more innovative organizations. In study after study, leaders say that fostering innovation and the need for transformational change are among their top priorities.

Disruption creates 10 times the opportunity to advance your organization and your career, according to former CEO and author Peter J. Boni. In All Hands on Deck: Navigating Your Team Through Crisis, Getting Your Organization Unstuck, and Emerging Victorious, Boni shows any leader or aspiring leader exactly what to do. Following his advice, recognition and rewards come quickly.

This book explores how decision-making is changing in the digital economy. The role of data and intuition will continue to rebalance as analytics take on a more significant role in how companies develop and execute strategy. Case studies explore best-in-class organizations from various sectors including pro sports, media, and finance.

In The Digital Helix, authors Michael Gale and Chris Aarons explain the specifics of digitally transforming your organization - from the role of the digital-explorer leader in using information to empower the organization to move better and faster to shifts in sales, marketing, communications and leadership, product development, and service and support. The Digital Helix is a practical guide to bringing all the key functions together and includes guidance on developing a digital culture from the ground up.

Here’s the hard truth: When your sales organization stalls, there’s no single magic trick that can fix it. And when throwing money at digital lead generators, all-star sales recruits, and team-building retreats isn’t boosting your sales, it’s time to get back to basics. Set Up to Win shows you three frameworks that will stabilize and grow your company’s revenue long term using the power of your greatest asset—your team. (And yes, it also gives you a short-term road map to get your sales out of the danger zone.)

Great leadership creates extraordinary things. Poor leadership causes irreparable damage. The result depends on the person in charge. While some are born with innate leadership ability, others have to develop those strengths. But every leader is responsible to consistently hone their leadership skills, for the sake of their people and their work. Author and MBA Billy Epperhart specializes in building great leaders from the inside out.

When Marc Harrison became CEO of Intermountain Healthcare, the organization was already a well-regarded and financially stable player in the industry. Nevertheless, Harrison led an ambitious transformation that has unleashed Intermountain's workforce to look beyond the organization and tackle a range of problems that have hobbled both the healthcare industry and our broader society. Bucking the prevailing culture of conflict and polarization, leaders at all levels are empowered to convene diverse stakeholders in unorthodox ways to solve problems that affect everyone.

With increased demand for hybrid and fully remote work styles, most firms understand that some form of distance work is here to stay—and have put some remote protocols in place. But many companies either see the shift to remote work as a threat to their culture and management style, or they just don’t know how to make the transition. It’s time to take advantage of the many opportunities remote work presents. This book will tell you how.

Sometimes managing a sales team feels like trying to manage chaos, and in a way it is—there are so many unpredictable influences at work in sales. In Nuts and Bolts of Sales Management, John Treace, mining decades of executive sales experience gained from successful business turnarounds, provides managers with proven strategies to build a high-performing sales team that will consistently produce desired results.

¿Cuándo aparecen estos líderes infernales en nuestras vidas? ¿Cómo determinan nuestra forma de pensar? ¿Por qué se hacen dueños de las organizaciones y logran liquidarlas y en el camino arruinar a las personas que allí trabajan? En este nuevo libro, Andrés Hatum nos muestra que este tipo de líderes siempre está latente en nuestra sociedad y en las empresas.

Being a responsive leader means playing to win. Responsive leadership can thrive anywhere, unlike systematic leadership. The latter imposes methods and laws; principles govern action. In contrast, responsive leadership is a living, changing set of traits and skills that adapts to new people and environments. You may have an impressive grasp of how to influence, inspire, and build teams, but you must know how to adapt your abilities to each new organization, or to changes within the organization - new board members, new staff members, new shareholders.

You have a great company and mission and are excited to make a difference with your product and service. Some years have been great and others not so great. You are hopeful consistent results will happen soon, but you struggle with inconsistent performance with your people. You may be asking yourself...what can I do about it? Although many times "people" are considered the soft stuff, they are the hard stuff - and the biggest expense and asset of your organization. What is the secret to becoming the organization that everyone wants to work for - and to do business with?

The definitive collection of thoughts, assaults, and hilarious observations from America’s premier business humorist and bestselling author of Throwing the Elephant and What Would Machiavelli Do? The Big Bing will be a mandatory addition to the library of everyone who works for a living, or...

Most organizations realize that to succeed in today’s turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don’t know what they know—but they need to learn soon.

Change initiatives fail because humans are hardwired to return to what's worked for us in the past. This book offers a straightforward process for rewiring ourselves and those we lead to be more change-capable.

Traditionally, human resources has focused on recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. These functions remain essential. But to be successful in turbulent times like ours, human capital strategy needs to be broader and much more far reaching.

Do you wish you could more fully engage your employees? Or reduce turnover by 25% or more? Do you need to quickly align staff around the organization's long-term strategy? Or achieve double-digit growth? Then this groundbreaking audiobook is for you.

Harry Kraemer showed how self-reflection, balance, true self-confidence, and genuine humility are the traits of today's most effective leaders. In Becoming the Best, his highly anticipated follow-up, Kraemer reveals how, in practical terms, anyone can apply these principles to become a values-based leader and to help create values-based organizations. Drawing on his own experiences as the former CEO and chairman of Baxter International, as well as those of other notable leaders and organizations, Kraemer lays out a pathway for understanding the principles and putting them into practice.