Business Plan

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...

NEW YORK TIMES BESTSELLER Discover the steps to earning your path to fulfillment and living without regrets—from the world-renowned executive coach and New York Times bestselling author of Triggers and What Got You Here Won't Get You There ONE OF SUMMER’S BEST BUSINESS BOOKS: Inc...

A researcher and consultant burrows deep inside the heads of one modern two-career couple to examine how each partner processes the workday—revealing how a more nuanced understanding of the brain can allow us to better organize, prioritize, recall, and sort our daily lives. Emily and Paul are...

Foreword by Gary Vaynerchuk Gary Vaynerchuk's personal trainers explain how you can enjoy your favorite foods without guilt while losing weight, getting stronger, and improving your health. Some “experts” say, Don’t eat carbs because insulin makes you fat. Other “experts” say, Don’t...

“A delightful, compelling book that offers a dazzling array of practical, thoughtful exercises designed to spark creativity, help solve problems, foster connection, and make our lives better.”—Gretchen Rubin, New York Times bestselling author and host of the Happier podcast In an era of...

The follow-up to the bestselling The Power of Zero, providing a blueprint to build a guaranteed, tax-free income stream that lasts for the long run. American retirees face a looming crisis. We are living longer than ever before, and most experts predict a dramatic rise in tax rates within the...

William Ury, coauthor of the international bestseller Getting to Yes, returns with another groundbreaking book, this time asking: how can we expect to get to yes with others if we haven’t first gotten to yes with ourselves? Renowned negotiation expert William Ury has taught tens of thousands...

The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers...

Profit Works will help you unravel complexity! With Profit Works, discover how to create a simple and effective incentive plan with practical engagement tools to amplify your vision. The longer you delay, the longer you postpone profit. Simplicity and clarity attract talent and high performers. It’s time to start maximizing your company’s potential! EOS Implementers® Tom Bouwer and Alex Freytag are lifelong entrepreneurs who are passionate about helping business owners get what they want out of their organizations.

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors...

Written by two MSP veterans who successfully exited their companies, The Pumpkin Plan for Managed Service Providers reveals a path to freedom for MSP leaders that anyone can follow. You can run your MSP with confidence and positive momentum, achieving the kind of success that empowers you to own your time, enjoy the good life, and be there for those you care about most!

Carl Lenocker is one of the world’s top Customer Success Executives—a self-made multimillionaire who built wealth, freedom, and purpose through discipline and design. But it didn’t start that way. Carl came from less than nothing. Raised in the back room of a motel, with a dive bar across the street serving as daycare, his childhood was defined by instability, grit, and survival. There were no trust funds, no safety nets—just love, resilience, and the determination to break the cycle. He did. Because life’s highway doesn’t care where you came from—it only cares where you’re going.

One of the start-up world’s most in-demand executive coaches—hailed as the “CEO Whisperer” (Gimlet Media)—reveals why radical self-inquiry is critical to professional success and healthy relationships in all realms of life. Jerry Colonna helps start-up CEOs make peace with their demons...

Here’s the deal: At its core, selling isn’t about sleazy tactics, convincing your prospects, or any tips or tricks. True selling has very specific steps and stages, a process. One that leaves your customer feeling happy and helped.

Do you need help managing your financial priorities? Relax! This friendly guide, now updated to include changes in the tax code, gives you just the information you need to take control of you finances. APersonal Finance for Dummies will inform both the financially troubled and those just...

A recent poll showed 43% of Americans think more socialism would be a good thing. What do these people not know? Socialism has killed millions, but it’s now the ideology du jour on American college campuses and among many leftists. Reintroduced by leaders such as Bernie Sanders and Alexandria...

The indispensable guide to earning a six-figure take-home income on your own terms, from Forbes.com contributing writer Elaine Pofeldt. The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of people the...

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's...

The world needs leaders who have the strength to be kind. The Return on Kindness challenges companies to set a higher bar and reimagine what great leadership looks like. Kindness isn’t what you think it is. Kind leaders, far from being soft or weak, are caring and tough.The Return on Kindness...

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...