Business Plan

What Is Marketing and Sales? explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable revenue stream in your business. This real-world look at marketing and sales will illuminate powerful opportunities in your business. From structuring your marketing plan to setting up your website to sell, this product is guaranteed to help you capture leads and convert them to sales.

Why should you use your valuable time creating a document that tries to look into the future while the world is changing around you? How can you decide now what you will be doing in one year's time, or three or even five?

When should you email, and when should you call, fax, or just show up? What is the crucial–and most often overlooked–line in an email? What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell? Enter Send. Whether you email just...

With any corporate event, it is critical that great thought and detail is in place to ensure your event projects the professionalism of your company. There are many steps to planning an event, and unless all of them are covered your event can turn in a disaster right before your eyes. Salvation is found in this audiobook. It will provide you with step-by-step instructions on what is required to plan your event, conference, or fundraiser.

Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares “how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center” (Arianna Huffington). Having built his career working with iconic brands...

In this Wall Street Journal bestseller, Jessica Herrin, serial entrepreneur and founder and CEO of the Stella & Dot Family Brands, shows how the classic traits of successful entrepreneurs are ones each one of us can develop--and use not only to create a company, but also to create an...

If you are an Entrepreneur, how do you write Executive Summaries & Business Plans to get the money from an Investor? If you are an Investor, how do you read Executive Summaries & Business Plans to know whether or not to invest? In only 60 minutes of conversation and instruction learn the answer to this question from the author of The Entrepreneur's Guide who helped bring American Power Conversion (APCC-NASDAQ) public in 1988, a company that recently sold for $6.1 Billion.

Most entrepreneurs spend their working lives competing, feeling fatigue, barely able to offer clients anything more than the industry standard. They deny their creativity and focus their time on making the most of scarce resources. “Free Zone” entrepreneurs don’t compete, they collaborate, creating and sharing “Intellectual Shortcuts” - ways to do things faster, easier, cheaper, and with bigger results. And by 2044, their combined revenue will grow to $15 trillion.

In The Purposeful Planning Method, Matt East, one of the world's leading experts on productivity and high performance, reveals how to spend more time on the projects, activities, and relationships that are most important and meaningful to you. If you've struggled with planning your day in the past, the problem isn't you. It's your system for planning.

Vous avez certainement déjà compris que le storytelling est aujourd'hui omniprésent et que le marketing ne peut plus s'en passer. Dans ce guide, vous trouverez un aperçu de ce qu'est le storytelling et pourquoi il est un élément important d'une stratégie marketing réussie. Dans la partie théorique, vous apprendrez également comment une histoire classique est structurée, dans quelle mesure cette structure peut être intégrée dans la pratique entrepreneuriale et quelles sont les alternatives.

Do you sometimes feel like a fraud at work, despite years of training and experience? Do you feel like it's pure luck that people can’t see your incompetence? Are you worried that one day, people will find out that you’re really just faking it? If you answered a resounding yes to these questions, then you might be experiencing imposter syndrome.

In this uplifting and eye-opening memoir, Kaia uses her business savvy to create a month-long Joy Plan to get back on her feet fast. Using scientific research on hormones, neurotransmitters, and mindfulness, along with the daily dedication to creating a more joyful existence, Kaia teaches listeners how to go beyond temporary happiness and succeed in creating joy that lasts.

Be nice, but not too nice. Be successful, but not too successful. Just be likeable. Whatever that means? Women are stuck in an impossible bind. At work, strong women are criticized for being cold, and warm women are seen as pushovers. An award-winning journalist examines this fundamental paradox...

Discover the bold secrets to Israel’s incredible track record of success in this new guide that will help make any startup unstoppable. More than half of all startups fail - often during the crucial early stages of development when they need to prove their viability on a limited budget...

""An important reminder of simple everyday practices to improve how we all work together, which will lead to greater team and individual happiness and performance. Great results will follow.""—Jack Dorsey, CEO of Twitter and Square ""With just 30 changes, you can transform your work experience...

Are you finding it tough to fund your start-up? Especially in the post-COVID-19 world, where money is scarce? Well, then, this book is for you. It takes you through stories of early-stage start-ups and how they successfully managed to raise funding. Even better, it takes you through stories of...

The Chief Investment Officer of Merrill Lynch Wealth Management explains why goals, not markets, should be the primary focus of your investment strategy—and offers a practical, innovative framework for making smarter choices about aligning your goals to your investment strategy. Today all of...

Negotiation and decision-making expert Max Bazerman explores how we can make more ethical choices by aspiring to be better, not perfect. Every day, you make hundreds of decisions. They’re largely personal, but these choices have an ethical twinge as well; they value certain principles and ends...

The inspirational story of Compass CEO Robert Reffkin, whose mother, mentors, and search for belonging taught him valuable lessons that anyone with a dream can put into action today to improve their own quality of life No one expected a dreadlocked fifteen-year-old who cared more about his DJ...

In this transformative book, serial entrepreneur and leading digital venture builder in India Manish Vij chronicles his journey from modest beginnings to the heights of entrepreneurial success with disarming honesty. The story of outpacing circumstances unfolds through the launch of Kabadibazaar...