Business Professional

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

In this path-breaking and genre-defying book, Parmesh Shahani - vice president at Godrej Industries Ltd - draws from his decade-long journey in the corporate world as an out and proud gay man to make a cogent case for LGBTQ inclusion and lay down a step-by-step guide to reshaping office culture in India.

Part of the bestselling Surrounded by Idiots series! Internationally bestselling author Thomas Erikson has helped changed how the world thinks about behavior using a simple 4-color behavior analysis system. In Surrounded by Bad Bosses he applies that same system to revolutionize the workplace...

This guide transcends the traditional book format, serving as your comprehensive mentor through the elaborate and challenging terrains of the PMP exam. Imbued with a solid study strategy, it pledges to demystify complex concepts, assist in applying essential project management principles practically, and instill a confident, exam-ready mindset.

After Steve Jobs was unceremoniously dismissed from Apple, he turned his attention to a little-known graphics art company that he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and Silicon Valley executive to whom he had never spoken before, in the hope of persuading Levy to help him get Pixar on the right track. What Levy found in Pixar was a company on the verge of failure. To Pixar and Beyond is the extraordinary story of what happened next.

Learn everything you need to know to ace the new PMP Exam. The Perfect PMP Exam Prep Flashcards are aligned with the NEW PMP exam and the PMBOK Guide, 7th Edition. Master the 714 Most Important Agile, Waterfall, and Hybrid PMP concepts you must know to ace the exam. Every concept is explained in a simple way so you can stop memorizing and actually learn!

The Long Game highlights a curated collection of companies that have defied the odds and thrived for over a century. Through meticulous research and in-depth interviews with CEOs, historians, and key decision makers, this audiobook delves into the pivotal strategies and decisions that enabled them to adapt and remain competitive on a global stage. Eric’s playbook passes forward the legacy of those who have figured it out, helping founders shape the future.

Legastheniker und Versager. Mit 16 Jahren bricht Richard Branson 1968 die Schule ab. Deren weitsichtige Einschätzung seiner Zukunft: Knacki oder Millionär. Nicht einmal drei Jahre später eröffnet er in der Oxford Street den ersten Virgin-Plattenladen und landet kurz darauf mit einem Plattenvertrag seinen ersten Millionen-Deal. Damit legt Branson den Grundstein seiner Virgin Group, die heute mehr als 20 Milliarden Dollar Umsatz erwirtschaftet und mehr als 50 000 Menschen beschäftigt.

If you're interested in starting a business, you can stay informed with these insider tips, usually only known to successful businesspeople, that will guide you and help you to avoid pitfalls. This audiobook includes two manuscripts: How to Start a Business and LLC.

La petite brique qui a conquis le monde ! On estime que plus de 80 millions d'enfants et 10 millions d'adultes à travers le monde reçoivent ou achètent chaque année une boîte de LEGO. Bien plus que des pièces de plastique à assembler, LEGO est la preuve de l'importance que revêt le jeu pour petits et grands. Ce livre audio raconte l'extraordinaire histoire d'une famille danoise et d'une entreprise mondiale qui, depuis 90 ans, défendent le droit des enfants à jouer et encouragent les adultes à nourrir leur enfant intérieur.

The 1980s was the most outrageous and turbulent era in the financial market since the crash of ’29, not only on Wall Street but around the world. Michael Lewis, as a trainee at Salomon Brothers in New York and as an investment banker and later financial journalist, was uniquely positioned to chronicle the ambition and folly that fueled the decade. In these trenchant, often hilarious true tales we meet the colorful movers and shakers who commanded the headlines and rewrote the rules.

Before cell phones that fit in the palm of your hand and slim laptops that fit snugly into briefcases, computers were like strange, alien vending machines. They had cryptic switches, punch cards, and pages of encoded output. But in 1975, a young engineering wizard named Steve Wozniak had an idea: What if you combined computer circuitry with a regular typewriter keyboard and a video screen?

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

Osez entreprendre pour enfin accéder à la vie dont vous avez toujours rêvé ! Le premier livre d'Eric Larchevêque, le juré star de l’émission Qui veut être mon associé ? sur M6 qui a inspiré et coaché des centaines d’entrepreneurs.

The days of HR-sponsored development plans are over. Managing your career—and the skills you need to be successful—is your responsibility. If you're looking to push yourself to the next level, it can be hard to determine where to start. The HBR Guide to Your Professional Growth will be your coach, transforming your abstract hopes and ideas into a concrete action plan.

Cameron Mitchell’s “dish room to boardroom story” began when he was 16-years-old and started working as a dishwasher at a local steakhouse in Columbus, Ohio. Two years later, when Mitchell was working as a line cook during a chaotic shift change, he had an epiphany. He realized he loved the restaurant business and set out to make it his lifelong career. He knew he wanted to be the president of a restaurant company, one day.

How did the trailblazers of Indian business turn their dreams into reality? The Pilani Pioneers profiles twenty-five accomplished BITS Pilani graduates, including startup founders, entrepreneurs and CEOs, who have made an indelible mark on the Indian and global business landscape while deftly navigating the twists and turns of their professional and personal lives.

Pour la première fois, Reed Hastings le co-fondateur et président de Netflix nous révèle comment il a bâti la plateforme vidéo dont les films et les séries sont plébiscités dans le monde entier. Créé en 1997, Netflix a révolutionné l'industrie de la distribution et de la production audiovisuelle par sa créativité et sa technologie.

New York Times best-selling author and Pulitzer Prize finalist Arthur Herman pens this fascinating look at how two businessmen turned the U.S. into a military powerhouse during World War II. In 1940, FDR asked General Motors CEO William Knudsen to oversee the production of guns, tanks, and planes needed for the war. Meanwhile, industrialist Henry J. Kaiser presided over the building of “Liberty ships” - vessels that came to symbolize America’s great wartime output.

How can effective project management transform not just outcomes but entire organizations? In a world of constant change, mastering project management is more crucial than ever. This guide explores key principles from the Project Management Body of Knowledge (PMBOK) to Agile methodologies, helping professionals lead projects with confidence. Covering core concepts like the triple constraint—scope, time, and cost—and the impact of stakeholder engagement, it reveals how communication and collaboration drive project success.