Business Professional

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Successful leaders have a plan. They want to duplicate themselves as leaders. This plan doesn't happen by accident. Follow this plan. Instead of wishing and hoping for leaders, this audiobook will give you the step-by-step activities to actually create leaders. Yes, there is a plan for building leaders, and it is simple to follow. Discover how to give ordinary distributors a leadership test to determine if they are ready to enter the path of leadership.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

In Morgan, noted biographer Jean Strouse creates the first complete portrait of a man who defined American commerce and banking. Contemporaries described J. Pierpoint Morgan as “the financial Moses of the New World.” She shows J.Pierpoint Morgan in the full context of his childhood and health, travels and tastes, personal affairs and business relationships. And through Nelson Runger’s thoughtful narration, this accessible biography becomes a fascinating audio production.

Wouldn't it be nice to have an entertaining and illuminating guide to living life out loud? Accidentally on Purpose: Tripping Through Life with Regina is a rollicking, true-life travel guide into how outrageous twists and serendipitous turns can become blessings and give life purpose, dimension, and joy. From ridiculous depths to surprising heights and everywhere in between, Regina Meredith takes the listener on a carpet ride of the improbable, where dreams abound and realities intrude to weave a life story that is compelling, informative, and inspirational.

As an awkward Pretoria schoolboy who loved comics and science fiction, Elon Musk's early years and singular family background were crucial in forming his stellar ambitions. Journalist and author Michael Vlismas, who attended the same high school as Musk, knows well the environment that shaped him and offers new insights into Musk's development, including his troubled relationship with his father. Tracing his remarkable life—this is the revealing new story of a man driven to preserve the optimism he sees in humanity and find a future for humans "out there among the stars".

Listed as one of the “12 greatest entrepreneurs of our time" by Fortune magazine in 2012, Nagavara Ramarao Narayana Murthy, or NR Narayana Murthy as he is better known, is probably the most recognized and respected face of Indian industry. This book takes you through the fascinating journey of a 17-year-old who had to sacrifice his entry into the prestigious Indian Institute of Technology because his father did not have money to pay his fees and ultimately came up in life to head a global IT giant.

Nearly every church is trying to help their congregants build relationships with others, grow as disciples, and/or engage in meaningful service through small groups. Many have argued that these small groups are the preferred vehicle for relationship building, disciple making, and membership...

Plan BE takes us on a transformative journey toward a new paradigm of success—one that’s not driven by doing more and pushing ahead, but one that allows us to expand into who we’re here to be. In a world where traditional approaches to success often lead to exhaustion and burnout, with millions of people yearning for a more balanced and fulfilling way to work and live, Plan BE offers an alternative pathway that allows individuals to thrive and flourish, while staying true to their authentic selves.

Henry Ford's impact on industry, business, and society continues to drive us to reach for seemingly impossible goals. Today and Tomorrow is like Ford's assembly line, churning out great achievers and forming success after success for nearly a century. It's a timeless reminder that the work ethic and inspiration that still bring us success today can be multiplied and imprinted on the moldable steel of our innovators of tomorrow. Today and Tomorrow by Henry Ford imparts timeless wisdom in a modern digital age.

A visionary, maverick, and genuine American business hero, Ken Iverson is one of the most closely-watched business leaders in the world. Credited with single-handedly rejuvenating the rapidly declining American steel industry to the status of world-class producer, Iverson is one of the most successful and, as he likes to point out, one of the lowest-paid CEOs in the U.S. In his long-awaited book, Ken Iverson shares his ideas, observations, and the lessons he's learned about what it takes to grow a super-competitive, world-class organization.

Do you want to become a successful lawyer, business manager, or accountant? What you're learning in professional school isn't enough. It's just the basics. If you want to move ahead, there are all kinds of skills you need to learn that no one is teaching in an organized way. How to interview so you'll get hired, choosing the workplace most suited to you, how to be effective in communicating with clients and superiors, the secrets of service you need to master, how to set up a career plan, and so much more.

In Building Unity, Prosserman breaks down the six steps to discovering “responsible impact” and building an organization that is growth-minded, values-based, and reflective of the needs of its community. Using stories of his own evolution, learning, and growth as a leader over 15 years, Prosserman parallels the creativity found in breakdancing with the innovation needed to build a sustainable non-profit.

In this audiobook are Joshua Medcalf's unbelievable but true stories of going from skipping scholarships to law school in order to move into a homeless shelter and serve for six months, to living in the closet of a gym for nine months, and eventually going on to build a multimillion-dollar brand with global influence. Joshua is one of the most sought-after people in the world of mental conditioning, leadership, and life skills. He created the first mental-training apps in the world for basketball, soccer, and golf.

In Learning to Lead, Leading to Learn, leadership coach Katie Anderson and Toyota leader Isao Yoshino bring you a remarkable book about what it means to learn, to lead, and to care. With a career that spanned nearly four decades at Toyota Motor Corporation, Isao Yoshino’s stories help us understand how Toyota intentionally developed the culture of excellence for which it is renowned today, and how one person learned to lead so that he could lead to learn.

Make your move into, or improve your position in, the powerful world of professional speaking. If you think you have what it takes to speak professionally, or you've already been doing so with insufficient reward, now is the time to make your move. Weiss has packed the guide with tips, resources, helpful examples, and checklists that make it easy for you to keep a record of your progress. Whether you're a trainer, workshop leader, or consultant, Million Dollar Speaking has what you need to get on the paid public-speaking circuit in no time.

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.

Por medio de anécdotas, frases y con el carisma que lo caracteriza, Arturo Elias Ayub, considerado por muchos el Mejor negociador de América Latina, nos cuenta su vida como empresario. Nos dice que emprender viene de la conjunción de varias premisas y que sea cual sea nuestra actividad todos podemos ser emprendedores, siempre y cuando haya una cualidad obligatoria: sentir pasión por lo que se hace.

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

How did companies like Facebook, PayPal, Oracle, and Google get started? Who built the internet as we know it now? What are their stories? How did these tech giants turn innovation into a global technological empire? You’ll learn it all and more with The Tech Billionaires Collection!