Business Professional

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has transformed with the rise in digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician Harshit Jain, MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.

In The PD Book, bestselling author Elena Aguilar and coauthor Lori Cohen offer seven habits—and a wealth of practical tools—that help you transform professional development. In this book, you'll learn how to inspire adult learners, the importance of having clear purpose, and how to navigate power dynamics in a group. You'll also learn a new way to plan PD that allows you to attend to details and be a responsive facilitator. The dozens of tips and tricks, anecdotes and research, and tools and resources will enable you to create the optimal conditions for learning.

One of the great economists of the 20th century, Milton Friedman has always challenged the prevailing economic orthodoxy. At the same time, his work has become popular because it is engagingly written and because it helps in practical prediction. Thanks to Friedman, money is now regarded as a far more powerful factor than it had been before. It offers the prospect of permanently controlling the inflation that has become the most important economic problem of our age.

From being a little girl in a village in China with polio to a tech executive at Apple, Libo Cao Meyers has had quite a journey in life—a journey steeped in rich family legacy and powered by determination, growth, and love. Over the years and the miles, she’s embraced her differences and has allowed no one—including herself—to set limitations on what she’s able to accomplish. But just because she’s been successful doesn’t mean it’s been easy. Not by a long shot.

From his birth and his beginnings as a software developer to the idea which led to Facebook’s founding, this biography delves into the life and legacy of one of the internet’s most famous and influential figures. Detailing both Zuckerberg and Facebook’s journey to the present day, you’ll learn about the company itself, Zuckerberg’s role as an influencer, and the enormous power which Facebook wields.

Allan Abbott ran the leading hearse, mortuary, and funeral services company in Hollywood and saw up close how celebrities really live and die. The Forrest Gump of the funeral industry, Abbott was everywhere celebrities died, from helping to prepare Marilyn Monroe's body for burial to standing next to Christopher Walken at Natalie Wood's funeral. This book tells the rags-to-shroud story of how a young man with a hearse became the funeral driver to the stars.

Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.

From his unassuming start and his life with his adopted parents to the founding of Oracle, what would later become a technology superpower, this biography examines the life and legacy of Larry Ellison. Few could have guessed what Larry would go on to become, and his story is a testament to hard work, determination, and a drive to succeed.

The Bible provides ancient wisdom and values that can lead to a life of great success today. After years of biblical study and personal experience, William Douglas and Rubens Teixeira have identified 25 key principles that are of central importance to the pursuit of a successful career and life. In this practical and powerful book, listeners will learn 25 biblical laws of success; cures for seven sins that block success; what Solomon teaches in Proverbs about professional accomplishments; the mindset that encourages personal development.

L'autobiographie classique Random Reminiscences of Men and Events a été écrite par le titan du pétrole John Davison Rockefeller lui-même. John D. Rockefeller comme on le nomme aujourd'hui était un magnat du pétrole. Il est largement considéré comme l'Américain le plus riche de tous les temps. Son autobiographie Random Reminiscences of Men and Events retrace sa vie et fournit et éléments déclencheurs qui ont conduit à la naissance d'un empire et d'une dynastie.

A poignant, inspirational story about football, family, and love from Bill Cowher, the Super Bowl–winning, Hall of Fame Pittsburgh Steelers coach, and cohost of CBS’s The NFL Today. Long before the Lombardi Trophy, the Golden Hall of Fame jacket, and successful TV career, legendary head...

Everyone knows Steve Madden's name and his shoes, but few are familiar with his story. Over the past 30 years, Steve Madden has taken his eponymous shoe company from the fledgling start-up he founded with a mere $1,100 to a global, multibillion-dollar brand. But Madden's mistakes, from his battle with addiction to the financial shortcuts that landed him in prison, are as important to his story as his most iconic shoes. In this raw, intimate, and ultimately inspiring book, Madden holds nothing back as he shares what it took to get here and the lessons he's learned along the way.

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

Esse é o audiolivro definitivo sobre a vida de um dos homens mais respeitados e fascinantes do mundo: Warren Buffett. O lendário investidor pela primeira vez autorizou alguém a produzir sua biografia, concedendo a Alice Schroeder acesso irrestrito a seus familiares, amigos e parceiros–e, é claro, a ele mesmo.

Read by the author. A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them...

Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.

Mindfulness Without the Bells and Beads strips away the bells, beads, and hyperbole associated with mindfulness and explains how you can take your performance and leadership to the next level in just eight weeks, without adopting any spiritual or New Age beliefs.

Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he is first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. This audiobook explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.