Business Professional

Listed as one of the “12 greatest entrepreneurs of our time" by Fortune magazine in 2012, Nagavara Ramarao Narayana Murthy, or NR Narayana Murthy as he is better known, is probably the most recognized and respected face of Indian industry. This book takes you through the fascinating journey of a 17-year-old who had to sacrifice his entry into the prestigious Indian Institute of Technology because his father did not have money to pay his fees and ultimately came up in life to head a global IT giant.

No family in the past two centuries has been as constantly at the center of Europe's great events, has featured such varied and spectacular personalities, has had anything close to the wealth of the Rothschilds. To this day they remain one of the most powerful and wealthy families in the world. In Frederic Morton's classic tale, the family is brought vividly to life.

This audiobook is divided into two parts. Part one deals with technical topics in writing, such as business writing, proposal writing, writing for research, digital writing, and technical topics in literature. Part two is entirely on the topic of mass communication and journalism. The second part also covers at length the issues and matters relating to mass communication and journalism, theories, and some technical aspects of editing, proofreading, photo editing, reporting, layout, and broadcasting media.

Hunter Harrison, the revolutionary railroader from Memphis, dramatically turned four publicly traded companies into cash machines. Starting as a laborer when he was a wayward teenager, Harrison spent a half century in the rail business and nearly two decades running Illinois Central, Canadian National, Canadian Pacific, and CSX. Railroader offers insights into running all businesses. Howard Green’s highly personal biography is deeply researched, based on conversations with Harrison over several years.

Sierra On-Line was one of the very first computer game companies and at one time dominated the industry. The author, Ken Williams, founded Sierra On-Line with his wife Roberta who went on to create many of the company's best-selling games. Sierra grew from just Ken and Roberta to over 1,000 employees and a fan base that still exists today, despite the fact that the company was torn apart by criminal activities, scandal, and corruption that resulted in jail sentences and the collapse of Sierra.

La petite brique qui a conquis le monde ! On estime que plus de 80 millions d'enfants et 10 millions d'adultes à travers le monde reçoivent ou achètent chaque année une boîte de LEGO. Bien plus que des pièces de plastique à assembler, LEGO est la preuve de l'importance que revêt le jeu pour petits et grands. Ce livre audio raconte l'extraordinaire histoire d'une famille danoise et d'une entreprise mondiale qui, depuis 90 ans, défendent le droit des enfants à jouer et encouragent les adultes à nourrir leur enfant intérieur.

Over the past three years, the notorious @GSElevator Twitter feed has offered a hilarious, shamelessly voyeuristic look into the real world of international finance. Hundreds of thousands followed the account, Goldman Sachs launched an internal investigation, and when the true identity of the man behind it all was revealed, it created a national media sensation - but that's only part of the story.

"Cette histoire raconte comment nous sommes passés des shampoings personnalisés à Netflix. C'est aussi le récit de la vie incroyable d'une idée : du rêve au concept, puis du concept à la réalité. Et de la manière dont les choses que nous avons apprises tout au long de ce cheminement - deux types lançant des idées dans une voiture, puis une dizaine de personnes devant des ordinateurs dans une ancienne banque, jusqu'à des centaines d'employés regardant grimper la cote boursière de notre société - a changé nos vies."

Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history - Doom and Quake - until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry.

John Kotter, the world's foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audiobook is at once inspiring, clear-headed, and filled with important implications for the future...

This is the story of the extraordinary family behind one of Ireland's most famous businesses, Dunnes Stores, over three generations and covering nearly 80 years of retailing but going back as far as the 19th century. With drama worthy of the popular TV drama Succession, a real-life Irish family drama shows the children of a dominant founder argue as to who should run the supermarket empire after his death and take the money from it, and how they dealt or not, with addictions and ill health, including alcoholism. This is the story of excess, success and failure.

Before cell phones that fit in the palm of your hand and slim laptops that fit snugly into briefcases, computers were like strange, alien vending machines. They had cryptic switches, punch cards, and pages of encoded output. But in 1975, a young engineering wizard named Steve Wozniak had an idea: What if you combined computer circuitry with a regular typewriter keyboard and a video screen?

Power is changing. Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.

The financial establishment---banks and investment bankers, such as Citigroup, Bear Stearns, Lehman, UBS, Goldman Sachs, Merrill Lynch, and Morgan Stanley---were the cowboys, recklessly assuming risks, leveraging up to astronomical levels, and driving the economy to the brink of disaster.

You're trying to help - but is it working? There's a better way. In this powerful, practical audiobook, emotional intelligence expert Richard Boyatzis and Weatherhead School of Management colleagues Melvin Smith and Ellen Van Oosten present a clear and hopeful message. The way to help someone learn and change, they say, cannot be focused primarily on fixing problems, but instead must connect to that person's positive vision of themselves or an inspiring dream or goal they've long held.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

Bringing his audacious and persuasive thesis to life, Gartner offers case histories of some famous Americans who represent this phenomenon of hypomania. These are the real stories you never learned in school about some of those men who made America: Columbus, who discovered the continent, thought he was the messiah. John Winthrop, who settled and defined it, believed Americans were God's new chosen people. Alexander Hamilton, the indispensable founder who envisioned America's economic future, self-destructed because of pride and impulsive behavior.

En este audiolibro el Dr. Covey presenta detalles sobre los 7 hábitos, que no solo lo ayudaran a convertirse en una persona efectiva en su vida personal y profesional, sino que ayudaran a su organización a llegar a la cima del éxito. Nos detalla cómo usar los hábitos para ser más efectivos en los negocios en red.