Business Research

Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.

Narrating Audible Books at Home: A Step-by-Step Guide by Rachel Edwards is a practical guide for authors who want to narrate and produce their own audiobooks. It provides a framework for creating Audible books from the comfort of home through a do-it-yourself approach. The book covers the entire process of audiobook creation, from making the initial decision to narrate your work, setting up accounts, preparing your studio space and equipment, techniques for quality narration, editing audio files, uploading to ACX, troubleshooting issues, calculating costs, and marketing the finished product.

Over his 30-year career at Condé Nast, Nicholas Coleridge has witnessed it all. From the anxieties of the Princess of Wales to the blazing fury of Mohamed Al-Fayed, his story is also the story of the people who populate the glamorous world of glossy magazines. With relish and astonishing candour, he offers the inside scoop on Tina Brown and Anna Wintour, David Bowie and Philip Green, Kate Moss and Beyonce and a surreal weekend away with Bob Geldof and William Hague.

AI-Powered Customer Experience, The Future of Call Center Excellence. Future belongs to organizations that understand how to measure what matters: customer lifetime value, emotional satisfaction, effort reduction, and the seamless orchestration of human and artificial intelligence working together. Thirty years ago, when I first stepped into a call center, success was measured by how many calls an agent could handle per hour. The faster you moved customers along, the better your numbers looked.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

“A page-turner that reads like a mystery”​ (Mark Bertolini, former chairman and CEO, Aetna) that delivers key insights to the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever...

With Amazon's growing power in both bookselling and publishing, considering where and how we get our books is more important now than ever. The simple act of putting a book in a reader's hands—what booksellers call handselling—becomes a catalyst for an exploration of the moral, financial, and political pressures all indie bookstores face.

This is a self-publish, guidebook to help you along your journey to becoming a first-time publisher on Amazon KDP and other platforms. This could be your path to financial freedom and books will be around forever. You will get the opportunity to create generational wealth for your family and loved ones in perpetuity. As royalties is an asset that you can pass down to your children forever. I don’t just want you as a listener to think to yourself and say this is your dream, however, you are not taking the necessary steps and initiative to get your dreams to become reality.

What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.

Wilber Winkle was called a "national treasure" by no less than TV's Larry King, and his book was dubbed the funniest in decades by American Bookseller. What does Mr. Winkle do? Without fear, he writes letters to the massive corporations responsible for popular consumer products, demanding satisfaction and complaining about even the most minor of flaws. And miraculously, the corporations answer.

If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need to start putting these secrets to work for you. The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any man-made computer crying in a corner.

Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.

This isn't your ordinary "book about writing books." It's real, no-BS advice from someone who's done it—and has learned from the dozens of successes and failures of himself and his clients—from self-help to memoir to business, and everything in between. It demystifies every single step of the book writing process, from ideation to validation to outlining to writing habits, publishing and marketing.

This book gives you the specific scripts to improve even the most difficult personalities!

In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

This is the book I wish I had when I got started in game design. And while it's loaded with tons of information on how to make games and get them published, the overall goal is transformation. Over the last 6 years, I've brought 15 games to market, and I have dozens more on the way. I've run 18 successful crowdfunding campaigns and generated over $1 million in sales.

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.

In the age of information overload, it’s not just what brands say, but how they make you feel that matters most. Vibe Marketing takes listeners on a journey through the emotional undercurrents that power today’s most successful brands. Drawing on real-world examples, expert interviews, and cutting-edge insights, this book explains how to craft a brand vibe that resonates with audiences at a deep, emotional level. Whether you’re a startup or an established enterprise, understanding the power of vibe can elevate your brand and cut through the noise of modern marketing.

If the financial crisis has taught us anything, it is that Americans save too little, spend too much, and borrow excessively. What can we learn from East Asian and European countries that have fostered enduring cultures of thrift over the past two centuries? Beyond Our Means tells for the first time how other nations aggressively encouraged their citizens to save by means of special savings institutions and savings campaigns.