Business Storytelling

Struggling to engage clients, build trust, or close deals? Sales Development Psychology reveals the secrets to using storytelling as a powerful tool to captivate audiences, overcome skepticism, and boost sales, even if you've struggled before. Designed for sales professionals at all levels, this book delivers concise, adaptable, and jargon-free guidance to help you stand out in any industry. Unleash storytelling's potential and elevate your sales game today!

Developing and delivering presentations is typically challenging for technical professionals because they struggle with what to say about their work and how to say it. If they can't communicate their work in a relatable way, their work loses recognition and they miss out on top projects. In Luminary: Master the Art and Science of Storytelling, certified executive coach and CEO of an award-winning leadership development firm, Jack Griffin, solves these pain points by guiding technical professionals on how to create and deliver effective presentations in all settings.

Встречайте книгу «Расскажи мне» Томаса Пютчака — увлекательное путешествие в мир сторителлинга, который уже изменил правила игры в общении и убеждении. Истории — это не просто слова. Это мощный инструмент, который помогает вдохновлять, убеждать и строить связи. Именно поэтому в современном мире искусство рассказа становится обязательным навыком для всех, кто хочет быть услышанным.

Storytelling in business works. It enhances memory, enthusiasm, and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library’s Business & IP Centre.

This audiobook explore storytelling for business managers and consultants presenting in the boardroom; what are stories, why are they so powerful, and how you can sprinkle some of that storytelling magic into your boardroom PowerPoint presentations.

This is not your grandmother’s public speaking book (nothing against Grammy). Match the magic of storytelling with the science of cognition to conquer your public speaking obstacles, once and for all. With this 13-day, step-by-step guide, go from fearful to fearless, cautious to confident, uncertain to unlimited, all through the power of story. Become an undaunted, dynamic, and persuasive public speaker in just 13 days.

El arte y la ciencia de contar historias es un libro práctico que te enseñará a contar mejores historias en conversaciones, reuniones de negocios, en puestos de liderazgo y para la creación de marcas. La Era de la Información ha terminado y ha comenzado la Era de la Narración. Adéntrate en la nueva era con la máxima confianza.

In this age, turning hard data into a compelling narrative is no longer a luxury. It has become a necessity. Visual communication is no longer enough. Presenters need to kick things up a notch and find effective ways to turn hard-to-chew insights into compelling and persuasive stories that influence your audiences’ decisions and push them to want change to happen.

You need to know about this. They're calling it the biggest business skill of the next five years. To explain the abstract, or the complex, we need to use stories. This short Two-Minute Solution will give you practical, step-by-step ways to increase your effectiveness with stories tactically woven into your regular business writing.

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories - and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business.

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

No one likes to be sold to, but everyone loves a great story. That’s why average brands pitch, but smart brands communicate. Get ready to rise above the average.

Storytelling acts as a fantastic teaching tool that imparts life lessons to people of all ages. Storytelling has proved its durability and importance beyond any shadow of a doubt, beginning with the dawn of civilization and continuing in this era of almost immediate access to all knowledge. It has influenced our world in a number of ways, some of which are boringly simple to see and understand, and some of which remain more mysterious and enigmatic in meaning.

Si estamos compartiendo una oportunidad de negocio con un nuevo prospecto, orientando a un equipo de trabajo o aconsejando a un hijo, nuestro objetivo no es solo informar. Cuando comunicamos cualquier tipo de información—llámalo propuesta, plan, consejo, proyecto o enseñanza—nuestra intención es motivar a otros a actuar; queremos enseñar, influir y persuadir. Descubre cómo crear y contar tus propias historias, ya sea que lo hagas para construir negocios o para establecer puentes de comunicación con quienes te rodean.

Circle of the 9 Muses captures the best practices of the world's most influential story consultants and knowledge workers to help you find, tell, and draw value from your organizational stories as impetus for action. This rich toolbox is loaded with fun, graphical instructions and dozens of unique, replicable, and facilitated processes that require no special training or expertise. You'll discover your organization's hidden narrative assets, use different templates and frameworks to tell the stories of your past, present, and future, and more.

Una guida pratica per utilizzare al meglio le strategie del Growth Hacking nel tuo Storytelling. Il Growth Hacking Storytelling è una disciplina emergente che utilizza i concetti e gli strumenti del Growth Hacking per lo Storytelling. Utilizzare il Growth Hacking Storytelling significa quindi affinare una vera e propria arte, quella, in particolare, di raccontare storie e quindi di catturare l'attenzione dell'ascoltatore (potenziale cliente) per persuaderlo a scegliere te o quello che offri, indurlo ad acquistare, iscriversi, abbonarsi o qualsiasi altra cosa tu desideri che faccia.

Probabilmente si sarà già reso conto che lo storytelling è oggi onnipresente e che è difficile immaginare il marketing senza di esso. In questa guida, otterrà innanzitutto una panoramica su cosa sia effettivamente lo storytelling e perché sia una parte importante di una strategia di marketing di successo. Inoltre, nella parte teorica imparerà come è strutturata una storia classica, fino a che punto questa struttura può essere integrata nella pratica commerciale e quali alternative esistono.

Schon im Altertum erklärte man sich die Welt mit Mythen und Sagen. Im modernen Unternehmensalltag wird unsere Fähigkeit, komplexe Zusammenhänge mit Geschichten greifbar zu machen, wieder aktuell. Erfahren Sie in diesem Hörbuch, wie Sie die Fähigkeit, Vertrauen und Respekt zu gewinnen, mit Hilfe des Geschichtenerzählens trainieren und bewusst nutzen. Denn eine gute Geschichte wirkt glaubwürdiger und nachhaltiger als die bloße Vermittlung von Zahlen und Fakten. Die TaschenGuides von Haufe - kompaktes Wissen für Beruf, Studium und Weiterbildung.

As marketers, we’re on a constant quest for psychological shortcuts to triggering human attention, memory, and persuasion....Yet we tend to overlook the single most powerful method of them all: STORIES. Simply put, our brains are wired to pay attention to a good story - whether it’s a movie, a book, a bedtime fairytale, or a piece of marketing content.

Storytelling is not just reserved for those big moments, in fact storytelling is the fabric of all communication connecting 8 billion people across the world... and you can harness its power. Every day you are surrounded and involved in countless storytelling moments with people. Whether it be conversations, interviews, meetings, presentations, events, public speaking, emails, social posts, personal branding, live feeds, videos, speeches, being on a date, or much more... why, what, and how you communicate... matters.