Career Building

Career Magic is full of priceless advice and insightful experience. Lee Cockerell chronicles how he dropped out of college, rose through the ranks at Hilton and Marriott, and eventually became the executive vice president of operations for the Walt Disney World Resort. Lee candidly shares the specific things he did to experience such dramatic success in the corporate world, but he also shares the mistakes he made along the way and the million-dollar lessons he learned that ultimately led him to the top spot at the number one vacation destination in the world.

It’s not enough for a leader to have vision, energy, drive, and conviction. If you want to see your dream come to fruition, you must learn how to develop the leaders around you. Why do some people achieve great personal success, yet never succeed in building a business or making an impact in...

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Launch presents the PARTNERNOMICS® Quick Launch methodology—a systematic 10-step framework for building a profit-focused partnership program in 90 days. Rather than experimenting with untested approaches, you will learn the method validated by more than 4,400 companies across 97 countries. Since founding PARTNERNOMICS® in 2014, Dr. Mark Brigman has led this international advisory firm to help thousands of companies achieve exponential growth by transforming how they collaborate, compete, and create value in the marketplace.

We live, say Edgar and Peter Schein, in a culture of “tell". All too often we tell others what we think they need to know or should do. But whether we are leading or following, what matters most is we get to the truth. We have to develop a commitment to sharing vital facts and identifying faulty assumptions - it can mean the difference between success and failure. This is why we need Humble Inquiry more than ever.

In his characteristic no-nonsense approach, Horst Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry. In Excellence Wins, the cofounder and former president of the...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

“There is no ‘i’ in “team.’” “No man is an island.” “A chain is only as strong as its weakest link.” You may roll your eyes at these age-old clichés, but you can’t afford to breeze over their point. Individual all-stars can only take you so far. Ultimately...

Due to a range of frequent and unavoidable mistakes, only ten percent of startups make it beyond five years. In this game-changing guide, startup veteran and serial entrepreneur Gregory Shepard combines twelve startup exits, four private equity awards, and decades' worth of expert insight and industry experience—including interviews with real entrepreneurs, Navy SEALs, Air Force Fighter Pilots, and more—to present you with straightforward, actionable strategies for mapping out your startup and achieving success.

The Growth Engine describes the main challenge professional services firms face as they grow and shows how to develop a scalable business development effort, covering everything from CRM systems and metrics around utilization, to service development and expansion, to account planning and cross-selling, to winning new clients, to team structure and roles, and to performance management.

The most important characteristic that is needed to be successful in any leadership position – whether it’s in business, church, or your community - is the ability to work with people. Relationships are at the heart of every positive human experience. John C.Maxwell, a master communicator...

Expanding on the principles, insights and wisdom that made Getting to Yes a worldwide best seller, Roger Fisher and Scott Brown offer a straightforward approach to creating relationships that can deal with difficulties as they arise. Getting Together takes you step-by-step through initiating, negotiating, and sustaining enduring relationships - in business, in government, between friends and in the family.

Anyone that has been a service manager knows the job is incredibly stressful. I discovered that I could manage my stress level and generate amazing net profit by always keeping a finger on the pulse of the drive-through. You can turn your service lane into a profitable, minimally stressful environment you can be proud of, and "Gold Standard Service Advisors" are the key to it all.

Make your move into, or improve your position in, the powerful world of professional speaking. If you think you have what it takes to speak professionally, or you've already been doing so with insufficient reward, now is the time to make your move. Weiss has packed the guide with tips, resources, helpful examples, and checklists that make it easy for you to keep a record of your progress. Whether you're a trainer, workshop leader, or consultant, Million Dollar Speaking has what you need to get on the paid public-speaking circuit in no time.

Networking: It’s the most effective way to build a career, right? It is if you do it the right way, building trust along with your list of contacts. Tiffany Pham, author of You Are a Mogul, shows you how making connections is just the start. How you treat them is what really matters. Pham teaches you how to be a giver and not an exploiter, treating your network as a collection of lasting friendships that require nurturing and communication. She shares how networking can help you conquer imposter syndrome by giving you opportunities to show your strengths.

Each and every one of us has a unique perspective on what it takes to be a successful leader. And we all understand that there is no cookie cutter formula that will hand you the magic keys to unlocking a high-performance culture. The 9L's will expound on the key principles, the core concepts that each and every person can apply and use, no matter what their background or leadership beliefs are!

Do you have trouble keeping your team focused, motivated, and committed to the pursuit of their assigned goals? The truth is, the majority of bosses fail to inspire their employees to be engaged and productive at work. And they're often frustrated by their inability to incite their team to action.

What can make the difference in your life today? How can two people with the same skills and abilities, in the same situation, end up with two totally different outcomes? Leadership expert John C. Maxwell says the difference maker is attitude. For those who have ever wondered what may be...

Why Knowing Isn’t Enough: The No-Fluff Guide to Building a Business That Finally Turns Actions Into Profits is your straight-talking roadmap to close the gap between knowledge and execution. Whether you’re overwhelmed by strategies, struggling to follow through, or frustrated that you’re not further ahead, this audiobook will help you get unstuck and build lasting momentum.