Career Building

Conversational Capacity provides the communication tools you need to ensure that your team remains on track even when dealing with its most troublesome issues, that it responds to tough challenges with agility and skill, and performs brilliantly in circumstances that would incapacitate less disciplined teams.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought.

Would you like to create habits that will permanently stick and finally make the changes you want in life? Imagine if you could build powerful habits that you'll consistently stick to for the rest of your life. What if you could finally break the shackles of procrastination and stay on track with your most important habits day after day? How much more do you think you could achieve in the next five years? Twenty years?

Defining success is a difficult task. Most people equate it with wealth, power, and happiness. However, true success is not a thing you acquire or achieve. Rather, it is a journey you take your whole life long. In a refreshingly straightforward style, John Maxwell shares unique insights into...

Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber.

Kings, heads of government, and corporate executives lead thousands of people and manage endless resources, but may not have mastery over themselves. Often leaders know that right action is important, but have little understanding of what prevents them from acting in accordance with their intentions. In this important book, leadership expert Richard Daft portrays this dilemma as a struggle between instinct (elephant) and intention (the executive) using the most current research on the intentional vs. the habitual mind.

A landmark in the New Thought movement that spawned much of the 20th century's self-help writing, this 1899 classic inspires us to create the healthy habits we need to develop the effective character we want.

You can be one of those super-successful people who not only have a successful career but also a successful business! We start with the key things any start-up needs, giving you insight into helpful things to consider as you start your business. Then, we take you back as far back in time as middle school. We then go through what kind of internships and educational choices you’ve made or are going to make.

Are you ready to unlock the secrets of ruthless success in the cutthroat world of business? Step into the shadows and learn from the masterminds of the underworld in How to Build a Business Like the Mafia. This riveting guide takes you on a thrilling journey through the corridors of power, revealing the hidden strategies and tactics used by mobsters to build their criminal empires.

Have a powerful impact—by being more like yourself rather than less, through this groundbreaking approach taught at the London School of Economics and companies worldwide. Organizational psychologist and executive coach Rebecca Newton has found that even her most successful clients still want...

Learn all the ins and outs of buying a home and give yourself an advantage in the real estate game with this essential house-buying guidebook. Buying a first home can be both exciting and nerve-wracking. Will you qualify for a mortgage? Is your dream home achievable? How do you make sure your...

Smart leaders learn from their own mistakes. Smarter leaders learn from other’s mistakes and their successes. Bestselling author and leadership guru Dr. John C. Maxwell wants to help you become the smartest leader you can be by sharing Leadership Gold with you. After more than forty years of...

Trust is a nonnegotiable for high -erforming relationships and organizations. Yet trust is fragile, and 90 percent of the behaviors that break it are subtle, fleeting, and unintentional. Drs. Dennis and Michelle Reina have rewritten this third edition of their best-selling, award-winning book Trust and Betrayal in the Workplace to empower everyone at every level of responsibility--not just leaders--to build and sustain trust in their workplaces.

Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems: human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.

Read by the author. Take back control of your life so you can live with freedom and fulfillment. Have you ever felt pushed to the side of your own life? Have you ever felt weary from living at the bare minimum? Do you feel emotionally, physically, or spiritually unwell? If you, like most people...

The opportunities for driving results can be endless in an organization with a constant expansion of ideas if you are ready. In Building an Elite Career, Don Wenner walks you through the Elite Execution System, a proven system his company and many others have used to drive growth and engagement. It takes the best-of concepts from some of the worlds greatest business and personal growth thought leaders, adds a little Don Wenner sauce, and teaches you how to apply them to thrive in work and life.

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality - their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests.

A former Gallup Global Leadership Research and Development leader and the New York Times bestselling coauthor of Strengths-Based Leadership demystifies the aura and complexity surrounding high performing leaders through original research and interviews with high-performing global leaders. The...