Career Building

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Actively grow your leadership skills day-by-day with this timeless wisdom—comprised from fourteen of New York Times bestselling author John C. Maxwell's greatest leadership books. The Maxwell Daily Reader draws its unique power from an ageless truth: the heart of leadership is created by...

Career Magic is full of priceless advice and insightful experience. Lee Cockerell chronicles how he dropped out of college, rose through the ranks at Hilton and Marriott, and eventually became the executive vice president of operations for the Walt Disney World Resort. Lee candidly shares the specific things he did to experience such dramatic success in the corporate world, but he also shares the mistakes he made along the way and the million-dollar lessons he learned that ultimately led him to the top spot at the number one vacation destination in the world.

A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and...

In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success - they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is "common knowledge", and the development of the methodology required to be successful at it is the "uncommon application". By listening to this audiobook, you will experience the true essence and meaning of networking.

It’s not enough for a leader to have vision, energy, drive, and conviction. If you want to see your dream come to fruition, you must learn how to develop the leaders around you. Why do some people achieve great personal success, yet never succeed in building a business or making an impact in...

“A definitive guide to engaging with members of Gen Z in the workplace.” —Publishers Weekly What if your greatest challenge could become your greatest solution? Generation Z has entered the workforce and are challenging leaders in ways they have never experienced before. Gen Zers often...

How do senior leaders, in their own words, describe the most effective leaders - the ones that get results, grow the business, enhance the culture and leave in their wake a trail of other really effective leaders? Conversely, how do senior leaders describe the kind of leader that undercuts the organization's capacity and capability to create its future? This book, based on groundbreaking research, shows how senior leaders describe and develop leadership that works, that does not, that scales, and that limits scale.

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

In his characteristic no-nonsense approach, Horst Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry. In Excellence Wins, the cofounder and former president of the...

Anyone that has been a service manager knows the job is incredibly stressful. I discovered that I could manage my stress level and generate amazing net profit by always keeping a finger on the pulse of the drive-through. You can turn your service lane into a profitable, minimally stressful environment you can be proud of, and "Gold Standard Service Advisors" are the key to it all.

*USA TODAY Bestseller* “A compass for those navigating their professional journeys” (Forbes) that “reveals often surprising work advice” (New York Post), this empowering guide, from former PepsiCo COO Grace Puma and former Nike President of Consumer Direct Christiana Smith Shi, shows how...

The most important characteristic that is needed to be successful in any leadership position – whether it’s in business, church, or your community - is the ability to work with people. Relationships are at the heart of every positive human experience. John C.Maxwell, a master communicator...

Finance expert Doug Lynam offers a groundbreaking exploration of our complex relationship with money, budgeting, and finances through the transformative lens of the Enneagram. Confront financial fears, engage with money habits and behaviors, and develop a personal understanding of how the mind...

Character is something intrinsic to us all; it forms and reveals who we are. Unbeknownst to many, character is foundational to our judgment, behavior, and leadership. As we tackle the grand challenges of our time, strength of character guides us to make better decisions, creates greater well-being, and contributes to human flourishing. For those who lead—whether in the public, private, not for profit, or education sectors—a greater understanding of character will challenge your thinking, inspire new ideas, and elevate your personal and professional performance.

Get everything you need to start your successful leadership journey through the 101 series compiled into one collection by John C. Maxwell. As the founder of EQUIP and the John Maxwell Company, bestselling author, speaker, and leadership expert John C. Maxwell is responsible for helping train...

When it comes to estate planning and the effective transfer of wealth, most discussions involving the terms wealth and money use those terms interchangeably. Although the two are not the same, most estate planners today do not even broach this concept with their clients or include the less-tangible aspects of wealth as they draft an estate plan. They simply develop an estate plan that prepares the family's financial assets to be dumped, divided, deferred, and dissipated among the members of the next generation.

If you’re in restoration, you know what I mean — hustle worked, until it didn’t. One day, you were drying carpets, and the next you were running a restoration company. Now, you’re looking around for the resources: the business acumen, the cashflow answers, or the simple organizational tools to scale a thriving company. And my guess is, you’ve looked, but those tools have been hard to find, because no one’s ever provided a resource like that, specifically for restorers. That is, until now!

Dave Whorton was John Doerr's associate partner at high-flying Kleiner Perkins Caufield & Byers during Silicon Valley's big shift. After Netscape's IPO, he witnessed the VC industry pivot from a proven forty-year playbook of managing risk to something much more aggressive: Get big fast. Don't worry about profitability. Cash out and find another venture.

Real communication is much more than just talking. Once you've learned how to be a power communicator, there's no limit to how far you can go! Renowned communicator Nido Qubein shows you how to engage people's attention, how to help them understand you, and how to penetrate barriers others may unconsciously set up.