Career Design

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

Career Magic is full of priceless advice and insightful experience. Lee Cockerell chronicles how he dropped out of college, rose through the ranks at Hilton and Marriott, and eventually became the executive vice president of operations for the Walt Disney World Resort. Lee candidly shares the specific things he did to experience such dramatic success in the corporate world, but he also shares the mistakes he made along the way and the million-dollar lessons he learned that ultimately led him to the top spot at the number one vacation destination in the world.

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening —...

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

Like the best advice from a therapist, career counselor, and savvy best friend, this practical resource details dozens of concrete ways to improve work life in any kind of job or entrepreneurial setting. As Minda Zetlin shows, basic self-care principles are the key, and they apply in both tranquil and turbulent times. Her prescriptions are action-ready and available to all.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working with authors from all walks of life. "I know I have a book in me." "I've always wanted to be an author." "People always ask me when I'm going to write my book." "I have a story...

UX Management Methods is a guide for how to lead your UX team to greatness. Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics. If you want to sharpen your user experience leadership skills and build a strong team of talented experts, then you can begin learning UX management methods today.

Design to Engage is a “how-to” book that will help you become an effective designer and facilitator of learning events. Practical, accessible, and jam-packed with tools to support facilitators to create impactful learning experiences, Design to Engage is a revelation and an inspiration.

Passive learning just doesn’t cut it in today’s evolving, competitive workplace. Research demonstrates that action-first learning works because it engages the mind immediately and makes sure that knowledge and skills will stick. With a more diverse array of action-based training designs, organizations can motivate learners, provide hands-on, collaborative practice, and drive behavioral change.

Creative Quest has descriptive copy which is not yet available from the Publisher...

An insightful and actionable guide to creating a hero that readers will fall in love with, from the author of The Secrets of Story The hardest yet most essential element of writing great fiction is character – specifically, creating a central hero who is relatable, compelling, and worth the...

Cut through the noise of trial and error and step into mastery. With 'The Master Change Agent Framework,' the relentless pace of change isn't a daunting trial anymore; it's a mission you're ready to conquer. Your organizational transformation doesn't have to be a lonely battle. Equip yourself with the truth, tools, and tactics you need to design and lead successful change.

In "The Career Woman’s Guide," Arianna Blakely guides modern women through a transformative journey to success. Addressing challenges faced by women, she emphasizes executive presence and debunks misconceptions about assertiveness. Through case studies, including trailblazers like Eleanor Baum, she showcases the empowering impact of assertiveness.

Are you ready to unlock the secrets of successful organizations and apply them to your business? In her groundbreaking book, "The Next Step: Transforming Culture and Advancing Business Results through Organizational Design," Susannah offers an in-depth, practical guide to understanding and improving organizational design.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

How you compensate people is one of the most important strategic decisions your company will make—but few “get it right and out of sight.” Nail it and you can add hundreds of percentage points to the bottom line while driving up the energy in the organization. Make the wrong call (or piecemeal the decision together), and the results will create needless drama throughout the organization.