Career Design

Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.

At a time when many long-held workplace structures and beliefs are changing, Career Forward is a beacon for women aspiring to achieve success and satisfaction in rewarding careers. Drawing on decades of experience reaching the top of Fortune 500 companies, Grace Puma and Christiana Smith Shi show women how to maximize their career journeys, get paid what they’re worth, navigate the shifts that occur in any company, build a leadership identity, and have a full life in and out of work.

How you compensate people is one of the most important strategic decisions your company will make—but few “get it right and out of sight.” Nail it and you can add hundreds of percentage points to the bottom line while driving up the energy in the organization. Make the wrong call (or piecemeal the decision together), and the results will create needless drama throughout the organization.

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media, or the arts? Would you love to score your dream job or start a business doing something you love and be earning a great income - but you aren't sure how to make that happen?...

Welcome to Revenue Architecture, a book meticulously designed for recurring revenue businesses. Authored by Jacco van der Kooij, the founder of renowned B2B revenue consultancy Winning by Design, this book reveals the proven frameworks and systems that successful revenue leaders are using to align their Go-to-Market (GTM) teams to drive efficient, durable revenue growth. Too many revenue leaders are struggling to meet their goals from quarter to quarter, year to year.

Discover design strategies for using your own unique social identities and experiences as inspiration to challenge the status quo and create the kind of lasting change that leads to greater equity and social justice, from Stanford University's d.school.

The Artist's Way for the 21st century—from esteemed creative counselor Beth Pickens. If you are an artist, you need to make your art. That's not an overstatement—it's a fact; if you stop doing your creative work, your quality of life is diminished. But what do you do when life gets in the...

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

In "The Career Woman’s Guide," Arianna Blakely guides modern women through a transformative journey to success. Addressing challenges faced by women, she emphasizes executive presence and debunks misconceptions about assertiveness. Through case studies, including trailblazers like Eleanor Baum, she showcases the empowering impact of assertiveness.

This book guides listeners through best practices around planning, designing, building, and implementing a design system, with insights and first-hand experiences from lead designers at Shopify, Google, Apple, Twitter, and LinkedIn.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

The key to success in business is staying lean. Our specific, practical approach to starting (and maintaining) a web design business is founded on unbreakable rules you'll need to follow to avoid running your business into the ground! According to Clutch research firm, 46 percent of US small businesses still don't have a website for their company. With several amazing tools at your fingertips, starting a website business has never been easier.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Freedom By Design is the guide every service-based business owner needs but rarely finds, especially once growth starts feeling more like a grind than a reward. If your company has surpassed the $1M mark but left you with more stress, shrinking margins, and a team that leans too heavily on your shoulders, this book reveals why—and what to do about it.

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

Pricing projects can feel tricky, but it doesn't have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don't work) and what your clients really want-and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan's agency.