Career Innovation

Marketers are quick to jump to the "what?" and "where?" of social media marketing, but they are often late on answering "why?" Why is social media a necessity to your marketing? Why should your consumers care that you are on social media? Why are you investing your budget and time? This book explores the principles and strategies that answer why you are on social media. It lays out the framework to help you build a process around those strategies and your social presence.

Traditional leadership frameworks emphasize control over making connections, but that underestimates the value of collaboration. By sharing the lessons of facilitative leadership, Invisible Leader gives you a new framework for tapping into your team’s potential. This book will show you how to approach, prepare, and guide team meetings to their best outcomes as well as how to use reflection to improve every stage of your work.

"Si j'avais demandé à mes clients ce qu'ils voulaient, ils m’auraient répondu 'des chevaux plus rapides' ", disait Henry Ford. Comme quoi, on ne doit pas aborder son marché à partir de clichés comme l'a peut-être fait Kodak. La compétition mondiale avait pour objet la détention des capitaux. Mais aujourd'hui c'est plutôt la culture des idées qui permet de se développer. Il s'agit de générer régulièrement des idées rupturistes.

From the beaches of Rio to the boardrooms of Madison Avenue, Shake the Cart is a delightful discourse on the art of creative disruption and millennial-driven innovation. Championing a brave new millennial-based outlook on life and business, Shake the Cart introduces three bold new ideas: the disruption mindset, the new adoption curve (the shaky-cart curve), and the way of the cart. With sportive case studies from Washington, DC to Wall Street, Shake the Cart envisions a diverse and inclusive world and workplace.

Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to grapple with all the challenges a Silicon Valley startup faces today. Jeff Jarvis tells Gutenberg's story from an entrepreneurial perspective, examining how he overcame technology hurdles, how he operated with the secrecy of a Steve Jobs, but then shifted to openness, how he raised capital and mitigated risk, and how, in the end, his cash flow and equity structure did him in.

En estos días, es fácil centrarse en lo negativo. La propagación del COVID-19 está teniendo un efecto devastador en las economías de los países y la salud de sus ciudadanos. El aspecto novedoso de esta pandemia involucra varias incógnitas y es probable que tenga un impacto persistente durante los próximos años. Sin embargo, a pesar del clima actual, me consuela un poco que la historia de las pandemias y crisis pasadas sugiera un eventual plan de recuperación para el mundo.

El sector del turismo no solo ha experimentado un ritmo de crecimiento acelerado durante la última década, sino que además es uno de los que mayor capacidad de resiliencia viene mostrando ante las distintas disrupciones y crisis que ha afrontado. El emprendimiento y la transformación digital son una vez más dos aliados clave ante los retos que hoy presenta la crisis del coronavirus, unos retos que, sin embargo, no son distintos a los que ya tenía el sector anteriormente, pero que se han visto exponencialmente acelerados.

The Innovator's Blueprint offers practical strategies, case studies, and powerful insights into unleashing the force of innovation in your business ventures. Whether you're an aspiring entrepreneur, a seasoned executive, or an innovation enthusiast, this book equips you with the tools to transform industries, challenge the status quo, and pioneer success like never before.