Career Social

Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.

Speak Easy is a framework to help anyone who is struggling with communication to learn the three A’s. They will learn how to be Articulate, Assertive, and Audacious when presenting their message and interacting with others. Eliminate hesitancy and build a voice full of power. In Speak Easy, you will learn: The traits that make up a confident communicator, how to use your thoughts, words, tonality, and body language effectively, strategies on how to develop an interesting personality, processes to create your own voice, ideas, and insights, and much more.

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional...

In the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information. In Risk Savvy, Gigerenzer reveals that most of us, including doctors, lawyers, financial advisers, and elected officials, misunderstand statistics much more often than we think, leaving us not only misinformed, but vulnerable to exploitation.

This practical resource offers the foundational skills and tools needed by new coaching educators, as well as presenting an overview of the knowledge and theory base behind the practice. Established coaches will find numerous ways to deepen and refine their coaching practice. Principals and others who incorporate coaching strategies into their work will also find a wealth of resources. Aguilar offers a model for transformational coaching which could be implemented as professional development in schools or districts anywhere.

Quick Influencer and Community Management provides essential insights and actionable tips for effectively engaging with influencers and fostering vibrant online communities. This guide covers the fundamentals of building authentic relationships, driving meaningful interactions, and amplifying brand presence through strategic partnerships and community engagement. Ideal for those looking to make a swift impact in the digital space.

Imagine for a moment that you are about to take a foreign vacation to an exotic destination. You have saved your entire life to travel there. It is a destination with almost unlimited choices of how to spend your time and you know you will not have enough time to explore every opportunity. You are fairly certain that you will never get to take a second trip to this destination; this will be your one opportunity.

Whether you're trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing - if you lack the skill of influence, you will be unable to convince yourself or anyone else. The human mind is like a titanium lock. If you communicate poorly - through endless talking, inattentive listening, or over-the-top pressure - it's like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it's like knowing the exact combination to that lock.

Like the best advice from a therapist, career counselor, and savvy best friend, this practical resource details dozens of concrete ways to improve work life in any kind of job or entrepreneurial setting. As Minda Zetlin shows, basic self-care principles are the key, and they apply in both tranquil and turbulent times. Her prescriptions are action-ready and available to all.

I wrote this book to help you respond to anyone who tries to engage you with hostile emails, texts, Facebook postings, vicious rumors, or just plain difficult behavior. But before I explain how to write a BIFF response, I want to give you a brief understanding of how HCPs think.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

If conversations feel awkward, forced, or exhausting, this book gives you the science-backed tools to finally feel normal, confident, and connected. No clichés. No “just be yourself.” Just practical psychology you can use immediately to stop overthinking and start clicking with people.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Average schools don't inspire greatness - and greatness is what our world needs if we are going to produce world-changing learners. In Culturize, author and education leader Jimmy Casas shares insights into what it takes to cultivate a community of learners who embody the innately human traits our world desperately needs, such as kindness, honesty, and compassion. His stories reveal how these "soft skills" can be honed while meeting and exceeding academic standards of 21st-century learning.

Forensics for Dummies takes you inside the world of crime-scene investigation to give you the lowdown on this exciting field. Written by a doctor and former Law & Order consultant, this guide will have you solving crimes along with your favorite TV shows in no time.

Power. It corrupts the best and attracts the worst. Its allure is loved and despised. It brings more pain and less happiness. And yet, men chase it like wild animals. We cannot help ourselves. But not only can we not help ourselves, we are nothing without it. Welcome to Earth, where women are born with value and men are born without it. Us men need to find our value. Women must preserve their deteriorating value, and men must accumulate it. We find it by earning, then providing. Our output is what defines us. And our level of output originates from the personal power we hold.

This health assessment book for nursing students helps relieve that pressure and anxiety by providing a no fluff, easy-to-understand, full-of-pictures physical assessment that you can easily learn.

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct - and often failing as a result - we'd win more arguments if we learned the timeless art of verbal persuasion, or rhetoric.

You've learned the principles in Napoleon Hill's classic Think and Grow Rich - now give them STICKABILITY! The path to personal and professional success is not a one-way street. Most people encounter setbacks and obstacles that threaten to derail them from their chosen route. The most successful people, however, adhere to their principles and goals, capitalizing on hidden opportunities, even in the face of what many would consider unconquerable obstacles. To coin a new word - these people have STICKABILITY!

Communicating with Mastery provides listeners with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.