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From education to work to dating, this inspirational, honest and provocative book recognises and celebrates the strides black women have already made, while providing practical advice for those who want to do the same and forge a better, visible future. Illustrated with stories from best friends Elizabeth Uviebinené and Yomi Adegoke’s own lives, and using interviews with dozens of the most successful black women in Britain....

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

This book teaches you the vital skills you need to confront others, communicate effectively, and live a more conflict-free life. In this updated edition, communications expert Barbara Pachter shares a practical, step-by-step guide to tackling conflicts in any situation, including a new section on navigating sticky situations online.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Oui, les trois premières minutes d'une rencontre sont les plus importantes ! Tout se joue entre deux interlocuteurs pendant cette si courte période. Pour que la première impression soit la meilleure possible, il existe des techniques, des trucs, des secrets. Grâce aux dernières découvertes sur les secrets d'une bonne communication (analyse transactionnelle, PNL...) il est possible de "plaire à tous les coups" ; un peu, beaucoup (à la folie ?) et dans toutes les situations.

LinkedIn is an untapped goldmine of leads, but few people understand how to convert those leads into clients. The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening audiobook, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients.

In the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information. In Risk Savvy, Gigerenzer reveals that most of us, including doctors, lawyers, financial advisers, and elected officials, misunderstand statistics much more often than we think, leaving us not only misinformed, but vulnerable to exploitation.

We've all seen it before: the ambitious leader who enjoys great success and then, inexplicably, crashes and burns. Perhaps this leader has been you. Leaders can't sustain effectiveness if they can't sustain themselves. Resonant Leadership offers inspiration, dozens of exercises, and other tools to help listeners become and remain successful leaders in their work and in their lives.

This step-by-step guide to mastering LinkedIn will teach you how to optimize your LinkedIn profile, make high-quality connections, and create compelling content, with 60 LinkedIn lessons that are short enough to understand, and implement in 15 minutes or less. If you complete one each day, within 60 days, you’ll fully master LinkedIn. If you’re looking to find a new job, your LinkedIn profile will attract the best employers. If you’re recruiting, you’ll find and connect with top talent. And if you’re growing a business, you’ll attract your ideal customer to you.

For fans of Yung Pueblo and Nicole LePera, this inclusive guide to radical self-love provides a path to joy and acceptance, from podcast host and artist Bunny Michael Insecurities, inadequacies, self-doubt; we all have them, and never more so than in this age of media saturation and technical...

Rethink Social Media teaches you that, regardless of your experience, you can be making money using social media. Discover how to use Facebook, Twitter, and Instagram to access billions of people every single day. Generate thousands of followers and learn the cutting edge techniques to mastering social media and create a job-replacing income.

Real communication is much more than just talking. Once you've learned how to be a power communicator, there's no limit to how far you can go! Renowned communicator Nido Qubein shows you how to engage people's attention, how to help them understand you, and how to penetrate barriers others may unconsciously set up.

In Difficult Conversations Don't Have to be Difficult, bestselling author Jon Gordon and veteran human resources professional and executive coach Amy P. Kelly deliver an inspiring new take on how to make tough workplace conversations an asset in building a stronger team and organization. The book, written as a business fable, follows Ruth, the CEO of a successful multinational company who has been instructed by her board to prepare her company for sale.

This book Mastering Social Media Algorithm is a step-by-step guide to the world of social media. Every chapter presents new ways to earn passive income. Each topic lets you learn a new skill, which you can employ in both the freelancing and corporate world. From learning to write heart-warming web copies to creating eye-catching videos, you can learn essential marketing skills by listening to this book. Whether you want to establish your agency or have a well-paying corporate job, becoming a social media marketing expert could be the key to your dreams.

Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.

Now in a second edition, this classic book shows how to make conversations generative and productive rather than critical and destructive so people, organizations, and communities flourish. This edition has been revised throughout with new examples; updates on the latest supporting research in neuroscience, positive science, and positive psychology; and a discussion guide. It also features a new chapter on what the authors call tuning in: cultivating awareness of how our physical and mental state affect our perceptions, emotions, and thoughts as we engage in conversation.

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers - and anyone else who talks and expects someone to listen - Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional...

You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down. It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results.

Imagine for a moment that you are about to take a foreign vacation to an exotic destination. You have saved your entire life to travel there. It is a destination with almost unlimited choices of how to spend your time and you know you will not have enough time to explore every opportunity. You are fairly certain that you will never get to take a second trip to this destination; this will be your one opportunity.