Career Strategy

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. While it is no secret that Italians create superior products...

Winning the Talent Shift: Three Steps to Unleashing the New High Performance Workplace envisions a world where companies are fully equipped to exceed the challenges posed by the new global marketplace. Berta Aldrich argues if companies want to achieve future success, they must redesign their talent strategy using three important steps proven to increase revenues, engage teams and leaders, and set companies on the path to industry leadership.

Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years combating profit-killers for Fortune 500 companies, Gregg Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection: the last link.

Designed to carry tomorrow's leaders into the 21st century, this guide carries through on the strengths that made its predecessor a classic, offering contributions from an international team of experts from today's top business schools. You'll get an overview of all the major business school topics: management, finance, economics, marketing, leadership, strategy, and much more.

The paradigms of big business have changed. Incumbents of the old guard find themselves superseded by digitally-charged, data-fueled organizations that leverage platform-based business models. How can pre-digital businesses survive? They're loaded with resources, brand power, and embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders redesign their organization from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy.

Online social networks marketing utilizes collaborative approaches to communicate, introduce, and advertise products, enhance sales, get feedback, develop items or business image, foster public relations, and harness client support. The expense is minimal as compared to routine marketing and item promo projects on the radio, TV, and print mediums. Company existence utilizing this type of marketing will be worldwide.

Today, we are confronted with a lot of compelling career options, but with little guidance. The new age engagement models, such as working-from-home, freelancing, gig-workforce, moonlighting, co-working spaces, solopreneur and entrepreneur-in-residence, have ushered significant flux in both the...

India ranks among the bottom end of countries when it comes to women’s participation in the workforce, as per research conducted by the International Labour Organization and other reputed institutions. Despite pushing gender inclusion to the forefront and making considerable progress, it is...

If you want a no nonsense "crash course" in how to sell your business for the best possible price you need to hear this book.

Sigue a Kasumi, quien toma el control de las operaciones de la empresa de confitería de su padre. Con ayuda de su mentor y gerente de planeación de negocios, Takeda, formula un plan viable para cambiar el rumbo del negocio, construir confianza entre los actores clave de su empresa y convencer con éxito al CEO para que implemente el plan en toda la compañía. En este libro aprenderás importantes herramientas de análisis de negocios, como FODA y evaluación estratégica, y la manera de aplicarlas en cualquier situación empresarial real.

For thousands of years, humanity was ruled by Kings and Queens through bloodlines and rituals. Later governments and social insurgents brought forth unity for democracy and revolutions. Today, humanity distrusts the political forces which govern, and royalty is a dying breed. Yet still, 99.99% of humans are looking for someone, anyone whom they can follow, learn from, be inspired by, and trust in.

Welcome to The Feminine Way to 6 Figures—a soul-led blueprint for conscious women ready to scale their business with ease, energy, and alignment. This isn’t another book about grinding harder. It’s a powerful invitation to reclaim your intuition as strategy, your joy as magnetism, and your worthiness as the foundation of lasting wealth.

This 2-in-1 audiobook bundle is your ultimate guide to mastering the art of digital marketing and establishing a powerful online presence. Whether you're a business owner, marketer, or entrepreneur, this bundle equips you with essential tools and strategies to dominate the digital landscape and achieve your goals.

“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing ­corrects that—but in doing so, it also unleashes the forces of creative destruction.” —From Crowdsourcing First identified by journalist Jeff Howe in a...

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller...

What do top sales reps from around the globe, spanning diverse cultures, have in common? The answer may surprise you. In Authentic SALES, Travis takes you on a journey to uncover the universal traits of the most successful sellers. If you’re desiring to excel in sales, It’s your ticket to transforming your sales approach from rote scripts to genuine purposeful connections. Drawing from years as a top-performing rep and observations from countless international sales reps, Travis McCoy challenges the conventional sales playbook that restricts and confines.

OKRs are about goals bigger than the next story, or even epic. They prioritise purpose and strategy over the ever looming, high maintenance backlogs we all know too well. OKRs are important to agile teams because they deal with the big things, they inspire forward thinking, encourage engage senior leaders, and help debug strategy. Acclaimed author Allan Kelly describes why you should use OKRs, how to write them successfully, how to set measurable KRs, execute against OKRs in an agile environment to deliver outcomes, and the pitfalls and problems to avoid so you can deliver your outcomes.

As successful CEOs devote their time and energy to growing their companies in a fast-paced world of global trade, high technology, and fierce competition, the how of business—also known as organizational culture—can be neglected. The repercussions include losing your most talented people, damaging your reputation, and wreaking havoc on company growth. Through the use of real-life examples and client conversations, organizational psychologist and master coach Dr. Shahrzad Nooravi shares three models for driving a strong culture.

What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results.

How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins...