Category Categories

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.

A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. These digital coupons were called Groupons. Ten years later, Groupon has become a thing of the past, with a market cap of less than $1 billion.

How one powerful concept reveals the biggest (and smallest) mathematical truths How big is the universe? How many numbers are there? And is infinity + 1 is the same as 1 + infinity? Such questions occur to young children and our greatest minds. And they are all the same question: What is...

A brilliant mathematician examines the complexity of gender and society and forges a path out of inequality. Why are men in charge? After years in the male-dominated field of mathematics and in the female-dominated field of art, Eugenia Cheng has heard the question many times. In x + y, Cheng...

From Harlequin Romantic Suspense comes the beginning of a new Colton family saga full of passion and danger. Colton Threat Unleashed Sebastian Cross is the owner of Crosswinds, an elite dog training facility in Owl Creek. Ruby Colton is the verterinarian helping care for his dogs, and the two...

A "powerful, passionate, and inspiring" (New York Times) journey through the beauty and power of mathematics New York Times Bestseller What if you had to take an art class in which you were only taught how to paint a fence? What if you were never shown the paintings of van Gogh and Picasso...

Sometimes in life, we need a good pick me up to destress and unwind. Dad Jokes, yet corny, can make us all laugh even if you think they are terrible. We all want to spend time with the family and enjoy each other's company. Whether you think so or not, Dad Jokes brings people together. Even if the time spent together brings uncontrollable eye rolls, you're still sure to see many laughs. Search through nine uniquely different categories of dad jokes, puns, and riddles.

K-9 Defender Can one woman's K-9 convince her to trust a determined detective? After a betrayal that almost took his life, Detective Joel Standage is deskbound. A new assignment is his chance to find out if he still has what it takes to be a cop. His mission? Get close to Mollie Crane, a woman...

الأميرهو كتاب على شكل دراسة في الفقه السياسي أعدّها نيكولو مكيافيلي سنة1553 ويعدّ أكثر أعماله شهرة، واستحدث منه اسم "المكيافيلية" وصفة "المكيافيلي" . هو عمل لا...

A heart-warming forced proximity romance novella to cosy up with this festive season. In this snow-kissed Regency romance, when a snowstorm stops their mailcoach, Rosie offers a fellow passenger sanctuary at her farm. War-weary from the navy, Andy will find his Christmas angel hard to leave…...

La modelo y empresaria, ganadora del reality show La Casa de los Famosos 4, confiesa los secretos y la dramática realidad de su vida y de los escándalos que acapararon portadas de periódicos y revistas. Maripily revela el sufrimiento que le trajo la muerte de su madre, el maltrato que sufrió a manos de su madrastra y la alegría que experimentó con la llegada de su hijo, Joe Joe.

SUBJECT: Navy SEAL Mason Black
MISSION: Remain undercover even if it means going commando!
Wedding blogger Maddie Holmes is twelve times the bridesmaid and never the bride. Still, being on the sidelines of everyone else's happy endings has its perks, like...

BODY IN THE WALL This place had been her home Now it was a crime scene The sooner Special Agent Macy Stark can sell her childhood home, the sooner she can escape her small town and shameful past—until she discovers a body in the wall and her childhood nightmares return. Handsome local Sheriff...

Years after a steamy shared night Do they remember the recipe for love? Rosie Franklin-Smith, junior editor at Savorist Magazine, dreams of writing award-winning features—but right now, she’s stuck chasing stories like how to make a great soup stock. When an exclusive with reclusive...

Can they find their future… In an unlikely courtship? Hopeless romantic Naomi Stoltzfus has always dreamed of finding her perfect match. When she meets her family’s handsome new farmhand, her thoughts go straight to romance. Gideon Fisher thinks no respectable woman like Naomi would ever...

This place had been her home Now it was a crime scene The sooner Special Agent Macy Stark can sell her childhood home, the sooner she can escape her small town and shameful past—until she discovers a body in the wall and her childhood nightmares return. Handsome local Sheriff Stone Lawson...

Race is one of the most elusive phenomena of social life. While we generally know it when we see it, it's not an easy concept to define. Social science literature has argued that race is a Western concept that emerged with the birth of modern imperialism, whether in the 16th century or the 18th century. This book points out that there is a disjuncture between the way race is conceptualized in the social sciences and in recent natural science literature. In the view of some proponents of natural-scientific perspectives, race has a biological - and not just a purely social-dimension.

Buckle up and get ready for a raw, unfiltered ride as Josh Goodman goes from being a guy who couldn't get a drink in a busy bar to building a multimillion-dollar technology company that lets guests pour their own beer, wine, and cocktails and pay by the ounce. Travel with Goodman to Ireland, where he spent a week driving around the entire country to secure his first business partners—who eventually tried to put him out of business. Then, visit northern Austria and discover how he landed the deal that brought his business back to life.

They have nothing but time...to hate each other. In Julian, California, every day is April 23rd—and in a time loop, there are no rules. Eating endless slices of fresh apple pie? Yes. Partner swapping? Why not. Being trapped inside the plot of a sci-fi film would almost be inspiring for LA...