Communication Studies

In this audiobook, Carmen Simon explores how writers, artists, and business communicators can use memory to create content that is impossible to ignore. She asserts that people act on what they remember and that ventures become profitable when they learn to influence what their customers recall in the future. According to the author, people act in favor of a business when the business learns to influence their memory by using the right proportion of facts, distinctiveness, familiarity, emotion, sensory intensity, and other variables in its content.

Jesus was a master storyteller, and his characters are well known, even to those who have never cracked the cover of a Bible. His famous Parable of the Prodigal Son features two sons and their father. The brothers represent the range of human behavior, from rebellious to self-righteous. Their father represents a father who deeply loves his children, regardless of how they act.

Short on time? Or maybe you’ve already read the book, but need a refresh on the most important takeaways. In a quick, easy listen, you can take the main principles from Never Split the Difference: Negotiating As If Your Life Depended On It! Ever find yourself in a difficult business situation? Or do you have a difficult time relating to others when conversing? Never Split the Difference, written by Chris Voss, addresses one of the most difficult subjects that most of us learn but never master: The art of a good negotiation.

In The Science of Likability, you'll get all that and more. I've taken 27 seminal scientific and psychological studies and broken them down, so you can use their findings to your advantage. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research. You can get a new haircut and wardrobe, and you even learn funny jokes. But likability is something more. It's subconscious, and it's the small signs that signal our brains to let their guards down and embrace others.

Dive into the intricacies of ethnic media with this comprehensive guide, tailored for individuals seeking insights into its motivations and operations. Whether driven by curiosity or necessity, this resource equips you to harness the formidable influence and engagement of ethnic media to amplify a diverse range of public relations and marketing campaigns.

This guide is specifically tailored for rural Indigenous communities. We'll explain digital advocacy and its significance in bridging communication gaps between Indigenous communities and decision-makers. Checklists, recommended tools, and easy-to-follow guides will keep you on track to developing skills in amplifying your voice, lobbying governments, and influencing change in the digital age.

First Things First (originally published in 1994, updated in 2015) by Stephen Covey, A. Roger Merrill, and Rebecca R. Merrill is a time-management book that asks readers to examine their most deeply held values. When people center the things in life that are most important, whatever those may be, triaging a busy schedule becomes an easy exercise instead of an ongoing nightmare....

Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds (2009) by professional communications expert Carmine Gallo offers essential guidance for delivering an effective, original, and moving presentation. Gallo’s book incorporates discussions of the psychology behind compelling keynote speeches, interviews with TED presenters, and insights gleaned from analyzing more than 150 hours of TED talks, representing approximately 500 speakers.... Purchase this in-depth summary to learn more.

Don't miss Robert Cialdiani's long anticipated follow-up to his blockbuster book Influence. Robert Cialdiani uses heavily researched data along with relatable situations to show you a new way to influence people before you even open your mouth.

Hiring is a major concern for companies, who face tough times. The job market has changed, and things are even tougher for the job seeker, with such trends as: cutbacks, mass layoffs, downsizing, and offshoring. It is harder to find a good job and to stay employed. Being unemployed is stressful, with worries about self-worth, income, and the future. You need a competitive edge when applying for jobs, in addition to the knowledge and skills required for the position.