Consumer Behavior

Chi era Elmer Wheeler e perché è così importante conoscere e seguire i suoi principi sulla vendita a così tanti anni di distanza? Perché Elmer Wheeler, classe 1904, oltre a essere considerato il più grande venditore al dettaglio di tutti i tempi, può vantare l'investitura di primo venditore "scientifico" della storia. Con il suo lavoro sul campo, infatti, Wheeler ha letteralmente traghettato il marketing e la vendita nell'epoca moderna, fondandolo su princìpi sicuri - verificati nel corso di decenni di esperienza diretta - e su modelli replicabili in ogni settore della comunicazione e della vendita di un prodotto o servizio.

Nancy Cooklin, coach in PNL, specializzata in tecniche di vendita, ritorna con una pubblicazione completamente dedicata alle donne...

Our team of email-marketing gurus are unashamedly biased when it comes to implementing strategies that drive revenue and growth—we know what works and what doesn’t. Using our tried and tested Klaviyo email flows, we will supercharge your growth potential using a unified strategy and customer experience that delivers optimal results.

The ideal book for the fashion entrepreneur looking to create the foundation for their HFC empire by starting an at-home business, Ian Leaf's Starting a HFC Business at Home outlines the principles and strategies necessary for creating a prominent HFC brand. With so many aspiring fashion experts looking to break into the industry without having to open an expensive storefront or deal with unnecessary overhead, Ian Leaf's unique perspective gives listeners the information needed to break into the competitive HFC industry in a big way.

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

The research and writing of Think and Grow Rich lasted over 20 years. Ultimately Dr. Napoleon Hill sold over 30 million copies. As for his personal influences, he did write a letter to Charles F. Haanel to say that Haanel's Master Key System had much inspired him and changed his life. Throughout his life, he spent a great deal of time teaching and helping others to learn the laws of success.

Lo scopo di questo capitolo è quello di darti un vero concetto per quanto riguarda l'irrealtà del denaro. Uno lotta così duramente per i soldi, quando in realtà ciò che sta veramente cercando è il risultato, ciò che si ottiene con i soldi: sicurezza, cibo, riparo, vestiti, ecc. Guardiamo al denaro come qualcosa di reale. Prendiamo un dollaro e lo teniamo nelle nostre mani e sentiamo di avere qualcosa di sostanziale. In realtà, per quanto il suo valore stabile sia fonte di preoccupazione, una moneta è flessibile come un elastico.

Resulta clave para las empresas conocer cómo la generación ‘millennial’ entiende y percibe las acciones de responsabilidad corporativa. Sin duda, las acciones cercanas y vinculadas al negocio principal ayudan a atraer el talento y a satisfacer las demandas de este público como consumidor de productos y servicios.

Un cliente totalmente cambiante y en un entorno caracterizado por el exceso de oferta ha hecho mucho más complejas la estrategia de acercamiento a él y la venta. Una de las claves es hablar al cerebro del consumidor y añadir valor en cada interacción.

Are you ready to increase your businesses sales and your customer service reputation? The 7 Laws of Viral Customer Service will, without a doubt, enlighten you as a business owner! Believe it or not, 68 percent of customers begin buying from a different business as a result of poor customer service. That means, if you or your employees show poor customer service, you will, more often than not, never see that customer again! Research also shows that the average business loses 15 percent of its customers each year.

All of us want to live a life of financial freedom. But getting rich overnight isn’t going to happen. If you want to get rich, the best way is to do the things that made rich people rich. This book gives you a proven plan to make more money and to get rich over time. If you are looking for a way to do nothing, change nothing, and still get rich, this book isn’t for you. But if you want to learn the real secrets of the wealthy and are willing to work hard and make changes to your outlook and your life, anyone can get rich slowly.

Nudge: Improving Decisions About Health, Wealth, and Happiness (2008) by Richard Thaler and Cass Sunstein explores how "nudges", or subtle prompts, can help people make better decisions about spending and saving. Applying significant findings from the fields of business, psychology, law, and economics to some of the most controversial issues and problems in the United States, they propose strategies that can help anyone make a good choice, whether it’s on a personal or governmental level....

Wir alle wollen Erfolg, Glück und Liebe, aber leider halten uns negative Gedanken, Gefühle und Gewohnheiten oft davon ab. Ein weiser alter Spruch besagt, dass man zuerst Altes beseitigen muss um Platz für Neues zu schaffen. Genau so ist es auch mit unserem Leben. Wir müssen zuerst negative Gefühle wie Stress und Angst beseitigen um Platz für neue positive Gefühle wie Gelassenheit, Freude, Energie, Liebe und Glück zu schaffen. Die beste Methode um das zu schaffen ist sein Denken zu schulen und sich im positiven Denken zu üben.

The person you sell to needs to know you understand what their problem or issue is. As human beings, we need to feel validated, understood, and cared for. Addressing this in your sales copy or your sales script will help it become much more effective, resulting in more conversions and a distinct advantage over your competitors.

This book is designed to give you the tools you need in order to effectively communicate with others through influence and persuasion. Whether it be in a business setting, an interview, in front of an audience or even your friends and family, this how-to guide gives in depth knowledge on how to get others to think like you.

Persuasion: The Complete Step by Step Guide on Persuasion, Mind Control and NLP is a simple, step-by-step guidebook that enables you to access your natural power of persuasive abilities. You possess a natural talent within you that allows you to guide others in your preferred direction and achieve your desired results. You have the power to attain anything you want in life, and to personally design the exact life you thought you would only lead in your dreams.

Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell. If, as a skilled marketer, you had this information, could you convert them? In-Market Leads is an executive briefing that will serve as a fresh revelation and profound opportunity for marketing executives that heed its call.