Consumer Marketing

Liste de produits
    • How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
    • Auteur(s): Dan Gingiss
    • Narrateur(s): Dan Gingiss
    • Durée: 5 h et 33 min
    • Date de publication: 2021-10-06
    • Langue: Anglais
    • 1 évaluation
    • Marketing et ventes · Réussite personnelle
    • Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience....

    25,00 $ ou gratuit avec l'essai de 30 jours

    • The Complete Guide to Creating Customers with Word-of-Mouth
    • Auteur(s): Jay Baer, Daniel Lemin
    • Narrateur(s): Jay Baer, Daniel Lemin, Ted Wright
    • Durée: 5 h et 34 min
    • Date de publication: 2018-10-02
    • Langue: Anglais
    • 19 évaluations
    • Gestion et leadership · Marketing
    • Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

    17,48 $ ou gratuit avec l'essai de 30 jours

    • The Curious Economics of Contemporary Art
    • Auteur(s): Don Thompson
    • Narrateur(s): Adam Verner
    • Durée: 10 h et 29 min
    • Date de publication: 2017-02-07
    • Langue: Anglais
    • 13 évaluations
    • Architecture · Art · Marketing et ventes
    • Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....

    20,04 $ ou gratuit avec l'essai de 30 jours

    • Guiding Customers to Achieve Their Aspirations
    • Auteur(s): B. Joseph Pine II
    • Narrateur(s): Mike Lenz
    • Durée: 7 h et 20 min
    • Date de publication: 2026-02-03
    • Langue: Anglais
    • Pas de évaluations
    • Gestion et leadership · Marketing
    • A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy.

    17,53 $ ou gratuit avec l'essai de 30 jours

    • Building a Brand People Love from Day One
    • Auteur(s): Emily Heyward
    • Narrateur(s): Lisa Flanagan
    • Durée: 5 h et 58 min
    • Date de publication: 2020-06-09
    • Langue: Anglais
    • 13 évaluations
    • Entrepreneurship · Marketing
    • The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...

    20,40 $ ou gratuit avec l'essai de 30 jours

    • Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
    • Auteur(s): James I. Bond
    • Narrateur(s): Jonny Unitus
    • Durée: 4 h et 46 min
    • Date de publication: 2022-11-06
    • Langue: Anglais
    • 3 évaluations
    • Carrière · Marketing · Réussite personnelle
    • People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....

    18,74 $ ou gratuit avec l'essai de 30 jours

    • An Ingenious Way to Understand Why People Around the World Live and Buy As They Do
    • Auteur(s): Clotaire Rapaille
    • Narrateur(s): Barrett Whitener
    • Durée: 6 h et 29 min
    • Date de publication: 2007-08-23
    • Langue: Anglais
    • 5 évaluations
    • Anthropologie · Culture populaire · Marketing
    • Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....

    27,82 $ ou gratuit avec l'essai de 30 jours

    • How Incentives Really Work
    • Auteur(s): Uri Gneezy
    • Narrateur(s): Jonathan Todd Ross
    • Durée: 9 h et 27 min
    • Date de publication: 2023-03-21
    • Langue: Anglais
    • Pas de évaluations
    • Carrière · Marketing et ventes · Psychologie
    • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....

    25,00 $ ou gratuit avec l'essai de 30 jours

    • The Science Behind Why We Buy
    • Auteur(s): Phil P. Barden
    • Narrateur(s): Graham Mack
    • Durée: 9 h et 52 min
    • Date de publication: 2022-11-15
    • Langue: Anglais
    • Pas de évaluations
    • Carrière · Marketing et ventes · Publicité
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    22,26 $ ou gratuit avec l'essai de 30 jours

    • Understand Your Customer's Buying Process and Maximize Your Sales
    • Auteur(s): Kevin Davis
    • Narrateur(s): Stephen Bowlby
    • Durée: 6 h et 27 min
    • Date de publication: 2020-10-02
    • Langue: Anglais
    • Pas de évaluations
    • Carrière · Marketing · Réussite personnelle
    • Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and cultivating more business....

    21,26 $ ou gratuit avec l'essai de 30 jours

    • The Unbeatable Strategy of Loving Customers
    • Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrateur(s): Walter Dixon
    • Durée: 8 h et 37 min
    • Date de publication: 2021-12-31
    • Langue: Anglais
    • 6 évaluations
    • Gestion et leadership · Marketing
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    22,26 $ ou gratuit avec l'essai de 30 jours

    • The Shockingly High Cost of Cheap Fashion
    • Auteur(s): Elizabeth L. Cline
    • Narrateur(s): Amy Melissa Bentley
    • Durée: 7 h et 52 min
    • Date de publication: 2016-12-27
    • Langue: Anglais
    • 7 évaluations
    • Marketing et ventes · Réussite personnelle
    • Cheap fashion has changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at low prices....

    35,18 $ ou gratuit avec l'essai de 30 jours

    • Master the Art of Clear and Honest Data Presentation (Advanced Thinking Skills, Book 7)
    • Auteur(s): Albert Rutherford
    • Narrateur(s): Russell Newton
    • Série: Advanced Thinking Skills, Livre 7
    • Durée: 2 h et 29 min
    • Date de publication: 2025-04-16
    • Langue: Anglais
    • Pas de évaluations
    • Marketing et ventes · Mathématique
    • Create data stories that lead to smarter, more informed decisions. Raw data doesn’t change minds. But a well-crafted story? That’s what drives action.

    8,71 $ ou gratuit avec l'essai de 30 jours

    • Using Brain Science to Build Better Products
    • Auteur(s): John Whalen PhD
    • Narrateur(s): Mitchell Dorian
    • Durée: 4 h et 43 min
    • Date de publication: 2021-05-18
    • Langue: Anglais
    • Pas de évaluations
    • Marketing · Réussite personnelle
    • User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....

    14,47 $ ou gratuit avec l'essai de 30 jours

    • The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    • Auteur(s): Matt Johnson PhD, Prince Ghuman
    • Narrateur(s): Roger Wayne
    • Durée: 8 h et 59 min
    • Date de publication: 2020-05-19
    • Langue: Anglais
    • 1 évaluation
    • Marketing · Psychologie · Réussite personnelle
    • Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....

    17,50 $ ou gratuit avec l'essai de 30 jours

    • How We Relate to People, Products, and Companies
    • Auteur(s): Chris Malone, Susan T. Fiske
    • Narrateur(s): Sean Runnette
    • Durée: 5 h et 58 min
    • Date de publication: 2013-10-15
    • Langue: Anglais
    • 1 évaluation
    • Marketing · Psychologie · Réussite personnelle
    • Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....

    21,02 $ ou gratuit avec l'essai de 30 jours

    • A Proven Framework to Drive Impactful Client Outcomes for Your Company
    • Auteur(s): Wayne McCulloch
    • Narrateur(s): Nick Hardcastle
    • Durée: 8 h et 6 min
    • Date de publication: 2021-12-06
    • Langue: Anglais
    • 3 évaluations
    • Marketing et ventes · Réussite personnelle
    • Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....

    20,19 $ ou gratuit avec l'essai de 30 jours

    • Auteur(s): Robert Collier
    • Narrateur(s): John Edmondson
    • Durée: 12 h et 12 min
    • Date de publication: 2015-11-25
    • Langue: Anglais
    • 1 évaluation
    • Carrière · Marketing · Réussite personnelle
    • This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. His sales letters were successful because he wrote to his audience's needs....

    31,26 $ ou gratuit avec l'essai de 30 jours

    • Global Product Innovation for a Complex World
    • Auteur(s): Lorraine Justice
    • Narrateur(s): Katherine Fenton
    • Durée: 5 h et 22 min
    • Date de publication: 2019-07-09
    • Langue: Anglais
    • Pas de évaluations
    • Innovation · Ingénierie · Marketing et ventes
    • Using a wealth of examples from across multiple industries and countries, design expert Lorraine Justice fully explores the factors that will determine your success and provides a unique framework for navigating the industry into the future....

    14,47 $ ou gratuit avec l'essai de 30 jours

    • How Bad Habits Became Big Business
    • Auteur(s): David T. Courtwright
    • Narrateur(s): Qarie Marshall
    • Durée: 9 h et 15 min
    • Date de publication: 2019-05-06
    • Langue: Anglais
    • 4 évaluations
    • Habitudes · Marketing et ventes · Moderne
    • We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....

    23,89 $ ou gratuit avec l'essai de 30 jours