Contagious Culture

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

From the acclaimed author of Infected comes an epic and exhilarating story of humanity’s secret battle against a horrific enemy. Across America, a mysterious pathogen transforms ordinary people into raging killers, psychopaths driven by a terrifying, alien agenda. The human race fights back, yet after every battle the disease responds, adapts, using sophisticated strategies and brilliant ruses to fool its pursuers. The only possible explanation: The epidemic is driven not by evolution but by some malevolent intelligence.

In Contagious Faith, best-selling author and teacher Mark Mittelberg introduces five approaches to evangelism and helps you determine which of them fit best with your unique personality and style. He also explains in a down-to-earth fashion several key skills that will help you talk about Jesus effectively, illustrating his message with real-life accounts of ordinary believers who applied these principles for extraordinary impact.

These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly?

Immunity. It means a lot to those without it. Sanctuary does too . . . Traveling across the country, an arrogant, rude, and ironically immune man's group runs from a government hell bent on stealing his immunity. With millions dead and some of the infected getting smarter, it's all-out war.

The COVID-19 pandemic is the most significant health emergency of our time. Writing from Italy in lockdown, physicist and novelist Paolo Giordano explains how disease spreads in our interconnected world.