Contagious Culture

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

From the acclaimed author of Infected comes an epic and exhilarating story of humanity’s secret battle against a horrific enemy. Across America, a mysterious pathogen transforms ordinary people into raging killers, psychopaths driven by a terrifying, alien agenda. The human race fights back...

Contagious Faith will prepare you to share God's love with others in a way that’s authentic, comfortable, and impactful. As disciples of Christ, we are called to share the gospel, but few of us are naturally comfortable with evangelism. We wrestle with internal fears, a lack of preparation...