Content Business

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Bestselling author of Easy Riders, Raging Bulls and Down and Dirty Pictures, cultural critic Peter Biskind turns his eye toward the new golden age of television, sparked by the fall of play-it-safe network TV and the rise of boundary-busting cable, followed by streaming, which overturned...

What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who...

What do today’s young influencers know, that you don’t? Content Creator is a handy guide that will lead you through the process and give you proven tips for creating content that connects with people. It’s amazing what you can learn about yourself when you start creating instead of consuming. You never know how creative you are until you consistently come up with new ideas and produce great content.

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.

There are few tests as important as the GMAT. It controls your admission to top schools and arguably predicts your success in MBA programs. Now you can vault to the top of the class with this massive new GMAT audio course.

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young...

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

If you are looking to improve the overall quality of the content on your website and you want to improve not only the visitor engagement on your site but also your overall website traffic, this audiobook was written with you in mind. In this audiobook you will find a variety of techniques and methods that you can use to reach your target audience and engage them in ways you have never thought of before.

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan forgrowing your audience.In this entertaining how-to guide, marketing...

How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the...

An invaluable and practical guide to nurturing and protecting your online business while honoring yourself and your wellbeing, from the force behind Sam Vander Wielen LLC and host of the On Your Terms podcast. When I Start My Business, I'll Be Happy does so much more than offer new entrepreneurs...

Der KI-Goldrausch ist in vollem Gange. ChatGPT und andere KI-Tools verbessern sich täglich. Kreative veröffentlichen Inhalte in noch nie dagewesenem Tempo. Doch Geschwindigkeit ohne solide Grundlage und Strategie führt zu Frustration statt zu Erfolg. Der KI-Content-Millionär ist Ihr Wegweiser zur Erstellung von Inhalten, die konvertieren und viral gehen. Sie können sich für einen Ansatz mit hohem Volumen, Premium-Qualität oder einen Mittelweg entscheiden.

In Content-Based Networking, you’ll learn a proven three-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you’ll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your CSSYB or Six sigma yellow belt certification exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on your test. The material is accurate, up-to-date, and broken down into bite-sized chapters.

Written by distinguished professors and professionally narrated by an experienced nurse for accuracy, this audio course reviews the 1,001 most frequently tested questions on the NCLEX-RN exam with an explanation of the correct answers. These questions span all areas of the NCLEX-RN based on the actual test proportions.

AudioLearn Law School Course Outlines presents Evidence Law. Written by distinguished law professors and professionally narrated for easy listening, this outline covers what is typically taught in a law school evidence law course. Included are detailed explanations of critical issues and topics you must know to master the course.

Every day, millions of videos are uploaded, but only a handful break through to the mainstream. What separates viral content from forgotten content? It's not luck. It's not talent--it's strategy.In this no-nonsense guide, Varun and Achina Mayya--creators of multiple successful YouTube channels...

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.