Customer Behavior

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.

Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings - the parent company of Enterprise, Alamo, and National rental car companies - to discover how attention to stakeholder relationships can be a key factor in success.

Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.

From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad - and fail. They are treating the symptoms while ignoring the true problem. Success starts with knowing the kind of business you're really in.

Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.

Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way... As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like.

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likability, and exactly how big it is will amaze you.

7 Tenets of Taxi Terry outlines seven essential keys to engagement that anyone at any job can use to excel. McKain threads them all together with the story of Taxi Terry, a cab driver in Jacksonville, FL, who gave him the best customer-service experience of his life. Scott empowers you to make a tangible difference in your own life and the lives of your customers and contribute to overall health of the organization.

China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.

Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn’t have to be your organization’s reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers—by tapping into the greatest driver of brand success: your internal company culture.

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

Above the Line: How to Create a Company Culture That Engages Employees, Delights Customers, and Delivers Results offers all leaders a handbook for leveraging an organization's culture to engage staff, increase customer satisfaction, and streamline business performance. A groundbreaking work, this book reveals what it takes to achieve optimum results from your organizational culture without employing the use of external consultants. This organic, in-house approach to company culture transformation saves both time and money.

Deliver Value is that rare kind of book that not only clearly explains a series of abstract concepts but is also a pleasure to listen to. Dr. Cornelius uses fictional stories as modern-day fables to help explain what it looks like to deliver value in the real world.

Magnetische Unternehmenskultur wie Ihr Unternehmen so attraktiv wird wie SAP und Google und im Kampf um Talente die Nase vorn hat

The Power of Community provides a step-by-step approach to transforming your organization by tapping into the human need to connect with and feel valued by others. By creating a company culture based on core community values, you'll empower your workforce, build customer loyalty, and drive profits and growth.

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise to drive word of mouth and rapid growth.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

Service gehört zum Business. Immer! Service ist kein Sahnehäubchen, das es in guten Zeiten obendrauf gibt. Service ist eine Haltung und macht den Unterschied zwischen Erfolg und Misserfolg eines Unternehmens.