Customer Business

The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you're just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You'll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.

Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.

Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies...

Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.

As consumers we intuitively understand the benefits of being decoded. Google amazes us by generating answers before we’ve even finished asking a question. The Decoded Company distills how this process works into three transformative ideas. Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment.

Learn how to become a great manager in this Wall Street Journal bestseller from the leadership experts at FranklinCovey. The essential guide when you make the challenging yet rewarding leap to manager. Based on nearly a decade of research on what makes managers successful, Everyone Deserves a...

Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.

Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers.

People love to buy. They love taking home a great product, and they definitely love getting a great deal. But, unfortunately for anyone in sales, people hate being sold. They hate feeling like they've been convinced to buy something or tricked into a purchase - even if they want the product you're selling. That's why sales is harder than ever, and that's why you have to change the way you operate if you want to sell more and keep your customers coming back.

Even skilled salespeople buckle in tough selling situations—getting defensive with prospects who challenge them on price or too quickly caving to discount pressure. These fight-or-flight responses are something salespeople learn to avoid when building their emotional intelligence. Sales...

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before. Don't get discouraged. Get scrappy!

In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? All Business Is Still Show Business reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. This is not about "fluff", comedy, or being flashy. It's a serious business book about a solid business philosophy that can make the difference for you and your organization.

Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience). I call these our “D.O.S.” issues, and I’ll show you how to use them every day as your key to never-ending growth. This also gives you a repeatable way to gain insight into what matters most to your clients and prospects and cultivate a growth-focused relationship with them.

Packed with actionable insights, success stories, and expert guidance, Google Business Profiles is your roadmap to dominating local search and turning online visitors into loyal customers. Whether you’re a small business owner, entrepreneur, or marketer, this book equips you with the tools to stand out, grow, and thrive in today’s digital landscape.

Build Around Them: Unlocking Loyalty, Growth and Trust Through Customer Centricity is your go-to manual for transforming the way you do business and building lasting loyalty. Written for any business owner or leader hungry for growth, this hands-on guide dives deep into the essential principles of customer centricity, drawing on years of coaching entrepreneurs and leaders and valuable insights from leading brands. Packed with practical tips, real-world examples, and actionable checklists at the end of every chapter, Build Around Them helps you put customer centricity into action.

There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.

In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy―one that builds and expands on the classic work of Peter Drucker―recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers.

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

Quality service impacts sales and returns positively. This book teaches how to be successful and profitable in your business by offering exceptional customer service, and it also explains thе main rеаѕоn whу mаnу ѕuссеѕѕful соmраniеѕ make excellent customer service аn imроrtаnt еlеmеnt in thеir agenda. What you’ll learn in this book will work great for business owners, entrepreneurs, and training of customer service specialists.

From Michael LeBoeuf, the bestselling author of Working Smart and the audio programs Working Smarter, Imagineering and The Perfect Business, comes How To Win Customers and Keep Them For Life -- the ultimate guide to building a successful business through customer satisfaction. The success of any...