Customer Business

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

With more than a decade of success bringing companies and organizations together to the benefit of both, Tynesia Boyea-Robinson is an expert in helping business leaders and managers leverage social impact for increased business profits. In The Social Impact Advantage, she offers tools, resources, and insights to help you successfully navigate the modern business climate in an authentic way.

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.

Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle. But do your customers really want a "relationship" with your company's customer service department, or do they simply want to purchase your products or services so they can put them to use?

Most every company leader is in pursuit of growth. Growing companies are attractive. They’re attractive to partners, employees, and of course, customers. If your company is not growing, then you and your shareholders are losing equity, profit, and employees. Growth doesn’t just occur - growth takes the right culture, processes, and discipline. Most importantly, growth takes intent and deliberate, focused action.

Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?

To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast.

As consumers we intuitively understand the benefits of being decoded. Google amazes us by generating answers before we’ve even finished asking a question. The Decoded Company distills how this process works into three transformative ideas. Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment.

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a clients gut feeling and bringing home the win. Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy.

Unlock the transformative power of AI and propel your business into the future—even if you're new to AI! Are you hesitant about integrating AI into your business, unsure of the right tools, or worried about staying competitive? This guide addresses your concerns, offering clear, actionable steps to harness AI's potential without disruption.

Don't miss out on the AI revolution. Here’s the perfect solution to future-proof your business with AI, even if you're not a tech expert! Are you a business leader in the digital age, bombarded with terms like 'artificial intelligence' and 'machine learning'? Do you find yourself lost in technical jargon while competitors advance in the AI game? Are you among the 85% of leaders who see AI as a game-changer but lack an effective implementation strategy, as per a recent MIT report?

Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!

Many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is following up on inbound leads or just trying to upsell current customers. Conversely, this is the critical time in the life of a business when organizations with a team trained to sell outbound successfully will rise above the rest. Outbound selling can be intimidating even to the most senior rep, yet that same intimidation around cold calling and outbound sales can be transformed into confident success with the right tools at your disposal.

What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and start-up companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? Now you can. Best-selling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.

Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale.

With the explosion of direct-to-consumer online retailers, things have been heating up in the eCommerce industry. The differentiators of yesterday have become table stakes for modern brands - those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help eCommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.