Customer Marketing
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Lessons from the Mouse: A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Your Life
- Auteur(s): Dennis Snow
- Narrateur(s): Dennis Snow
- Durée: 3 h et 6 min
- Version intégrale
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At its heart Lessons from the Mouse presents 10 lessons that guide listeners in applying excellence in their own organizations, careers, and lives. Whether being used as a tool for increased organizational effectiveness or a guide for the college grad or new entrepreneur, Lessons from the Mouse offers timeless, straightforward advice.
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Understand what good customer service really is!
- Écrit par Lisa Dominguez le 2022-04-10
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Lessons from the Mouse: A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Your Life
- Narrateur(s): Dennis Snow
- Durée: 3 h et 6 min
- Date de publication: 2018-05-02
- Langue: Anglais
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At its heart Lessons from the Mouse presents 10 lessons that guide listeners in applying excellence in their own organizations, careers, and lives....
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Prix courant: 18,74 $
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Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- Auteur(s): Stan Phelps, David Rendall
- Narrateur(s): Stan Phelps, Mike Maddock, David Rendall
- Durée: 5 h et 9 min
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Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.
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Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- Narrateur(s): Stan Phelps, Mike Maddock, David Rendall
- Durée: 5 h et 9 min
- Date de publication: 2019-03-14
- Langue: Anglais
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Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them....
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Prix courant: 25,00 $
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What Customers Hate
- Drive Fast and Scalable Growth by Eliminating the Things That Drive Away Business
- Auteur(s): Nicholas Webb
- Narrateur(s): James Foster
- Durée: 6 h et 10 min
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This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.
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What Customers Hate
- Drive Fast and Scalable Growth by Eliminating the Things That Drive Away Business
- Narrateur(s): James Foster
- Durée: 6 h et 10 min
- Date de publication: 2022-03-15
- Langue: Anglais
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This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction....
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Prix courant: 25,63 $
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Beyond Referrals
- How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
- Auteur(s): Bill Cates
- Narrateur(s): Tracy Kinkead
- Durée: 5 h et 56 min
- Version intégrale
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While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.
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Excellent read
- Écrit par Hemant G le 2020-05-06
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Beyond Referrals
- How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
- Narrateur(s): Tracy Kinkead
- Durée: 5 h et 56 min
- Date de publication: 2015-12-18
- Langue: Anglais
- Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you....
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Prix courant: 25,00 $
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LINGO
- Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible
- Auteur(s): Jeffrey Shaw
- Narrateur(s): Jeffrey Shaw
- Durée: 7 h et 31 min
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The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? You learn to speak their lingo. In LINGO, serial entrepreneur, brand consultant, and host of Creative Warriors podcast Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them.
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Lingo
- Écrit par Debbie Armstrong le 2020-05-04
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LINGO
- Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible
- Narrateur(s): Jeffrey Shaw
- Durée: 7 h et 31 min
- Date de publication: 2019-02-22
- Langue: Anglais
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The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve....
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Prix courant: 25,00 $
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The Referral of a Lifetime
- The Networking Systems that Produces Bottom Line Results…Every Day!
- Auteur(s): Tim Templeton
- Narrateur(s): Michael Mish
- Durée: 3 h et 36 min
- Version intégrale
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In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.
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The Referral of a Lifetime
- The Networking Systems that Produces Bottom Line Results…Every Day!
- Narrateur(s): Michael Mish
- Durée: 3 h et 36 min
- Date de publication: 2010-09-10
- Langue: Anglais
- Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure....
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Prix courant: 22,50 $
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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- Auteur(s): Dr. Mindy Weinstein
- Narrateur(s): Karen Ruth Johnston
- Durée: 6 h et 20 min
- Version intégrale
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Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more.
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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- Narrateur(s): Karen Ruth Johnston
- Durée: 6 h et 20 min
- Date de publication: 2022-12-13
- Langue: Anglais
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In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more....
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Prix courant: 22,26 $
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- Auteur(s): Jon Taffer, Karen Kelly
- Narrateur(s): Luke Daniels
- Durée: 7 h et 14 min
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If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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Very insightful and easy to listen to
- Écrit par Andrew Pololos le 2021-03-12
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- Narrateur(s): Luke Daniels
- Durée: 7 h et 14 min
- Date de publication: 2013-10-21
- Langue: Anglais
- If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer....
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Prix courant: 26,00 $
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- Auteur(s): Jeb Blount
- Narrateur(s): Jeb Blount
- Durée: 6 h et 55 min
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- Narrateur(s): Jeb Blount
- Durée: 6 h et 55 min
- Date de publication: 2022-08-09
- Langue: Anglais
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives....
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Prix courant: 27,83 $
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Can Your Customer Service Do This?
- Create an Anticipatory Customer Experience That Builds Loyalty Forever
- Auteur(s): Micah Solomon
- Narrateur(s): Lyle Blaker
- Durée: 4 h et 34 min
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Customer service done right is one of today's most powerful competitive advantages. In Can Your Customer Service Do This?, customer service turnaround wizard and renowned customer service training expert Micah Solomon shares everything he knows, and everything you need to know, about how to create a truly Five-Star customer service experience and use it to build sustainable bottom-line success.
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Can Your Customer Service Do This?
- Create an Anticipatory Customer Experience That Builds Loyalty Forever
- Narrateur(s): Lyle Blaker
- Durée: 4 h et 34 min
- Date de publication: 2023-10-23
- Langue: Anglais
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Customer service turnaround wizard and renowned customer service training expert Micah Solomon shares everything he knows, and everything you need to know, about how to create a truly Five-Star customer service experience and use it to build sustainable bottom-line success....
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Prix courant: 14,47 $
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- Auteur(s): Leonardo Inghilleri, Micah Solomon
- Narrateur(s): Sean Pratt
- Durée: 5 h et 39 min
- Version intégrale
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In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- Narrateur(s): Sean Pratt
- Durée: 5 h et 39 min
- Date de publication: 2014-03-14
- Langue: Anglais
- In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty....
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Prix courant: 31,16 $
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State of the Art Selling
- Customer-Building Strategies from the Best in Business
- Auteur(s): Barry J. Farber
- Narrateur(s): Barry Farber
- Durée: 5 h et 24 min
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Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber.
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State of the Art Selling
- Customer-Building Strategies from the Best in Business
- Narrateur(s): Barry Farber
- Série: Nightingale-Conant: Sales Training
- Durée: 5 h et 24 min
- Date de publication: 2014-10-14
- Langue: Anglais
- Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others....
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Prix courant: 43,98 $
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Lights! Camera! Action!
- Business Operational Excellence Through the Lens of Live Theatre
- Auteur(s): Marc Haine
- Narrateur(s): Marc Haine
- Durée: 5 h et 2 min
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Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre uses the lessons of live theatre to pull back the curtain on organizational and leadership best practices, and to deliver real-world, focus-oriented strategies to drive operational excellence. The framework delves into the foundational to the specific and puts a spotlight on practices and philosophies for leaders to script and direct, to ensure they put on show-stopping experiences customers and staff deserve.... Are you ready.... It's showtime!
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Lights! Camera! Action!
- Business Operational Excellence Through the Lens of Live Theatre
- Narrateur(s): Marc Haine
- Durée: 5 h et 2 min
- Date de publication: 2022-10-25
- Langue: Anglais
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Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre uses the lessons of live theatre to pull back the curtain on organizational and leadership best practices, and to deliver real-world, focus-oriented strategies to drive operational excellence....
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Prix courant: 25,25 $
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- Auteur(s): Peter Kozodoy, Sharon Lechter - foreword
- Narrateur(s): Peter Kozodoy, Coleen Marlo
- Durée: 8 h et 58 min
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In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- Narrateur(s): Peter Kozodoy, Coleen Marlo
- Durée: 8 h et 58 min
- Date de publication: 2020-12-29
- Langue: Anglais
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In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success....
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Prix courant: 26,00 $
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Auteur(s): Dan Olsen
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
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Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
- Date de publication: 2024-07-23
- Langue: Anglais
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The missing manual on how to apply Lean Startup to build products that customers love.
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Prix courant: 21,92 $
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Auteur(s): Deb Gabor
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).
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Branding is sex, is it really?
- Écrit par sardool bhogal le 2018-03-24
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
- Date de publication: 2018-02-28
- Langue: Anglais
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood....
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Prix courant: 18,74 $
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The Innovative Seller
- Keeping Pace in an AI and Customer-Centric World
- Auteur(s): Jake Dunlap
- Narrateur(s): Danny Hughes
- Durée: 4 h et 30 min
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In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.
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The Innovative Seller
- Keeping Pace in an AI and Customer-Centric World
- Narrateur(s): Danny Hughes
- Durée: 4 h et 30 min
- Date de publication: 2024-05-07
- Langue: Anglais
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In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day.
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Prix courant: 21,00 $
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Fish! For Life
- Auteur(s): Stephen C. Lundin, John Christensen, Harry Paul
- Narrateur(s): Kerin McCue, Sara Krieger
- Durée: 2 h et 38 min
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Here's a brilliant parable for everyone who wants to lead a fuller, happier life. Millions of business people have already used the best-selling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping listeners deal with them simply and effectively. By applying the FISH! principles of Play, Make Their Day, Choose Your Attitude, and Be Present, FISH! For Life shows readers how to confront life's issues and to reach their full potential.
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Fish! For Life
- Narrateur(s): Kerin McCue, Sara Krieger
- Durée: 2 h et 38 min
- Date de publication: 2018-03-22
- Langue: Anglais
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Millions of business people have used the best-selling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping listeners deal with them simply and effectively....
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Prix courant: 17,47 $
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Auteur(s): Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
- Date de publication: 2024-06-03
- Langue: Anglais
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented....
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Prix courant: 21,92 $
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The Agile Brand Guide to Customer Journey Orchestration
- Evaluating, Buying, and Implementing a CJO Platform for Marketers
- Auteur(s): Greg Kihlstrom
- Narrateur(s): Ben Perry
- Durée: 1 h et 4 min
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The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström explores marketers’ need for a customer journey orchestration, as well as the roles a CJO platform should play, the different types on the market, and how to evaluate and implement a platform once you have selected it.
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The Agile Brand Guide to Customer Journey Orchestration
- Evaluating, Buying, and Implementing a CJO Platform for Marketers
- Narrateur(s): Ben Perry
- Durée: 1 h et 4 min
- Date de publication: 2023-01-19
- Langue: Anglais
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The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström explores marketers’ need for a customer journey orchestration....
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Prix courant: 8,71 $
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