Customer Success

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.

Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.

Most small business owners spend all their energy finding new clients, but the real growth lies in retention. Retention Made Simple reveals how to keep your clients longer, get more referrals, and turn appreciation into your most powerful marketing strategy, all without expensive tools or complicated funnels.

Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results.This indispensable guide contains 21 powerful marketing ideas you can use immediately.

El elemento crucial que separa una carrera brillante de una promedio es la habilidad para idear soluciones innovadoras a los retos laborales. Algunas investigaciones muestran que la relación directa entre las ideas y la rentabilidad, habilidades de pensamiento creativo son vitales para un...

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Fresh Customer Service proves that if you treat your employees with respect and kindness, if you motivate and equip them with the tools they need to do their job, and treat them like they are number-one, they, in turn, will unleash a passion to serve your customers like they have never been treated before.

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

Fifteen years since its first rise, Revenue Operations (RevOps) remains the backbone of modern revenue strategies. What started as a solution to misaligned sales, marketing, and customer success functions has evolved into a mature, indispensable framework. In a world of digital transformation, AI, and increasingly complex customer journeys, RevOps is more relevant than ever. Its power lies in unifying teams, optimising processes, and making data-driven decisions that keep businesses agile and competitive.

What if a company were so treasured and trusted that people literally took to the streets - by the thousands - to save it? That company is Market Basket, a popular New England supermarket chain. After long-time, CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far. At huge protest rallies, they were joined by loyal customers - leaving stores empty.

Are you struggling to run your business through Instagram and not sure how to set up your account? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this guide will help you become an Instagram pro in no time.

Thing First details UX Consultant Joe Natoli's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He shares countless lessons learned from more than 30 years as a UX consultant to Fortune 500, 100, and US government organizations—including a few he's learned the hard way.

Stand aside, we’re coming through! That’s the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they’re thriving as a result. These vendors all have subscription pricing at the heart of their business. Each has learned that if customers don’t feel they’ve had success, recurring revenue doesn’t grow, and may even decline. What makes them different? They have absolute clarity about what the customer considers success to be. And they’ve built their business around enabling that success.

In today’s competitive business landscape, delivering good service isn’t enough—you need to create unforgettable customer experiences that inspire loyalty, generate word-of-mouth buzz, and set your brand apart. In Synergy “WOW” Factor!, Chris Alexander reveals the game-changing strategies that transform ordinary businesses into extraordinary customer-centric powerhouses.

In the wake of economic downturn, foreign competition, spiking oil prices, and even war, American business throughout this decade has been thrust into crisis. To improve their performance, corporations everywhere have adopted a wide range of tools and techniques, yet many continue to struggle. Going Lean points to a better way.

The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.

Trusted: The Proven Path to Customer Loyalty and Business Growth reveals how top companies harness trust to secure their market dominance and drive substantial growth. Expert Natalie Doyle Oldfield, a leading authority on trust in business, provides a proven framework for turning customer trust into a powerful revenue engine. Drawing from research and real-world success stories, Doyle Oldfield outlines actionable strategies to enhance your organization’s "Trust Equity™" and convert it into increased sales and stronger client relationships.