Customer Success

The Bicycle Book takes you on two intertwining paths. One is the author’s fond oftentimes funny tale of being a newbie paperboy at the tender age of 12. Adventures in customer relations become lifetime lessons thanks to Steve’s quirky, brilliantly pedagogical dad, a top advertising executive given to Socratic Q&A dialoguing and mealtime family seminars.

This helpful resource will show you what you’re doing wrong with selling and how to fix it. You make the right calls all day, you deliver your pitches flawlessly, and you donate to every one of your potential client’s kid’s school fundraisers. But you still aren’t closing deals. What...

For over fifteen years, New York Times bestselling author Harry S. Dent, Jr., has been uncannily accurate in predicting the financial future. In his three previous works, Dent predicted the financial recession of the early nineties, the economic expansion of the mid-nineties, and the financial...

Maverick marketing whiz Mike Veeck offers you his simple, no-fail formula for business success!

Drawing on his own experience and the success stories of clients and others who have benefited from his philosophy, Veeck shows how fun, creativity, and passion can bring out the best in an organization and an individual.

The "Fun Is Good" philosophy applies to everyone, whether you're the CEO or lower on the totem pole.

Sales Badassery: Kick Ass. Take Names. Crush the Competition. is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on its head to shift all the power to you. The common myth of sales strategy tells you to approach a prospect from a position of deference - they hold the superior position, forcing you to supplicate, beg, make undue concessions, and be at their beck and call during and after the sale. This indispensable work shows you that leveling the playing field is not enough, you need to slant it in your direction.

The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.

Imagine walking into any room and instantly picking up on the true feelings, intentions, and motivations of the people around you. If you’ve ever struggled to read social cues, decode mixed messages, or sense when someone’s being dishonest, you're not alone. But what if you could understand people deeply, connect effortlessly, and navigate any situation with clarity and confidence? This audiobook is your practical, step-by-step guide to mastering the hidden language of human behavior—so you can stop second-guessing and start reading people like a book.

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.

What if you could guarantee your customers an amazing experience, and then deliver on that promise every time? The Guaranteed Customer Experience is a step-by-step guide to earning customer-driven growth. Discover how experience guarantees can help you win more customers, improve retention, and restore trust after service failures.

Our professional relationships are the most important asset we have when it comes to growing our careers and our businesses. Most people think of this as “networking”. But in today’s hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more social media “friends” and “connections”. This transformative guide from relationship marketing expert Zvi Band shows you how to deepen your personal connections to achieve your professional goals.

For sales professionals and business leaders, communicating effectively and authentically is a never-ending struggle, especially when building new business and improving team performance. It’s a struggle with a long-lasting impact, rippling into both profit and reputation. Don’t rely on price discounts and canned pitches to win business. Let your team see and hear authentic leadership so they too can become good leaders.

I wrote this book because I believe selling is undergoing its most significant change in more than 30 years. For those who recognize it, there is a "call to arms" that is transforming how sellers must sell, and what it will take to succeed in the future. Those who don't recognize it, or fail to heed it, will be left clinging to outdated assumptions and miscalculations about the centers of influence and the new business metrics that are fast becoming the primary currency in every customer exchange.

Most small business owners spend all their energy finding new clients, but the real growth lies in retention. Retention Made Simple reveals how to keep your clients longer, get more referrals, and turn appreciation into your most powerful marketing strategy, all without expensive tools or complicated funnels.

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you. Most important...is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort?

Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak.

From my humble beginning as a market trader's daughter to a fashion stylist in Paris, I have carved out a career that most people could only dream of. Over the years, thousands of people have asked me for the secrets of my “Sue-cess” and it's only now that I feel the world is ready to understand. Charity Shop Sue's Tools for Management and Success is a guide that will illuminate your path to becoming a better manager and a better human person.

While employees may possess the knowledge and skills to do their jobs, they are unaware of what best-selling customer service author Steve Curtin calls job purpose: how their specific tasks contribute to the organization’s reason for being. They understand what to do and how to do it, but not why they do it. Curtin offers a fresh tool to overcome this challenge. Instead of just having assignments to work on, they now have a purpose to work toward. Service quality goes from transactional to exceptional.

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

What if a company were so treasured and trusted that people literally took to the streets - by the thousands - to save it? That company is Market Basket, a popular New England supermarket chain. After long-time, CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far. At huge protest rallies, they were joined by loyal customers - leaving stores empty.

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.