Customer Success

Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive - and win - in this era of digital behemoths. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors.

The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.

Elevate your business through digital mastery: Achieve success faster than you imagined, even if technology feels overwhelming to you. Are you overwhelmed by ever-evolving digital marketing strategies, desperate to leverage AI but unsure where to start? Have you wondered if there's a way to build a profitable online presence without burning through your budget? You're not alone. Many business owners and aspiring marketers face the same challenges in the rapidly changing digital landscape. But there's good news!

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

What if you could guarantee your customers an amazing experience, and then deliver on that promise every time? The Guaranteed Customer Experience is a step-by-step guide to earning customer-driven growth. Discover how experience guarantees can help you win more customers, improve retention, and restore trust after service failures.

Are you a solopreneur or a small to mid-sized business owner struggling to compete with bigger competitors? The secret to leveling the playing field lies in building a passionate community of superfans—loyal advocates who will champion your brand for free.

Our professional relationships are the most important asset we have when it comes to growing our careers and our businesses. Most people think of this as “networking”. But in today’s hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more social media “friends” and “connections”. This transformative guide from relationship marketing expert Zvi Band shows you how to deepen your personal connections to achieve your professional goals.

In the wake of economic downturn, foreign competition, spiking oil prices, and even war, American business throughout this decade has been thrust into crisis. To improve their performance, corporations everywhere have adopted a wide range of tools and techniques, yet many continue to struggle. Going Lean points to a better way.

Customer success is all about employing certain "soft" skills and techniques that are guaranteed to help you win over everyone's trust, respect and sponsorship. And anyone, at any level can master these skills.

You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.

If there were a single great “secret” to being an elite sales professional, surely one of the millions of attendees of BrianTracy’s sales seminars would have spilled the beans by now. There isn’t a secret. But there is a set of consistently successful selling techniques that most companies don’t teach their salespeople, and which most entrepreneurs and independent sales pros think they don’t have time to learn.

Customer service may soon be a thing of the past except for a few companies and organizations that pride themselves on providing their customers with extraordinary service. The U.S. is becoming a rude society. Fewer people care about or expect good customer service. Too many companies are living on past reputations. A new generation of senior executives has no idea what customer service is all about.

Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.

There is a common misconception that being good at sales necessitates aggressive closing or finding ways to effectively bring in clients. Think again! Author and sales trainer Jim Doyle explains how the best sellers have a commitment to their customers that goes way beyond being customer focused. Servant Heart Sellers, as he calls them, are obsessed with making sure the products they sell make a difference for their customers, not just closing the deal. This commitment changes everything about their sales approach.

Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?

It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.

Learn how to mix up your own version of customer service success, how to define, match, and exceed your customer's expectations, how to reinforce and reward the behaviors you want repeated, and more.

The comprehensive guide to customer service for the 21st century. Even the most successful companies need their customers happy and coming back for more. Whether you’re just starting your business and want to lock up great customer service procedures or you’re an established company looking to revamp your customer service to answer new market needs, this is the resource for you.

Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations. Informed by his own commitment to the concept of personal accountability and enlivened by compelling true stories from exceptional organizations, in this insightful and accessible audiobook John Miller identifies the principles and behaviors that distinguish such organizations from the pack and provides listeners with ways to integrate them into their own work.

Exceptional customer service is no accident! Great service providers know what to do, teach their employees how to do it, and then consistently deliver first-class service. Now, you can get the world’s top customer service authors to coach you and your team into excellence. Bring the exceptional customer service of Starbucks, Nordstrom’s, or the Ritz Carlton into your organization with training from the best of the best in customer service training and development.