Economic Strategy

New rules for the new game: the ideas that every business needs to win in the customer economy In The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult...

Designed to carry tomorrow's leaders into the 21st century, this guide carries through on the strengths that made its predecessor a classic, offering contributions from an international team of experts from today's top business schools. You'll get an overview of all the major business school topics: management, finance, economics, marketing, leadership, strategy, and much more.

Inequality is a choice. The United States bills itself as the land of opportunity, a place where anyone can achieve success and a better life through hard work and determination. But the facts tell a different story—the U.S. today lags behind most other developed nations in measures of...

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data...

Practical tools, expert advice and innovative ideas to help you create a successful business that reflects your values, supports your lifestyle and creates real fulfilment.In 214, in her farmhouse kitchen in Wales, Shann Nix Jones started to manufacture a relatively unknown probiotic goat's milk...

What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending...

K. Giriprakash’s book, titled The Vijay Mallya Story is an intriguing story of the life of Vijay Mallya, an Indian industrialist with a history of ground-breaking success. He was given numerous titles, like the King of Good Times, The Liquor King of India, King of Good Thrones, and many more...

Weathering the Storm isn't just another investment guide; it's your personal financial lighthouse, guiding you through choppy economic waters to secure shores. This book is crafted to arm you with strategies that help you navigate through economic uncertainties with grace and wisdom.

Brought to you by Penguin. What's the point of a business without a purpose? James Reed, Chairman and CEO of Reed and author of Why You? 101 Interview Questions You'll Never Fear Again, is on a mission to reform capitalism. Corporations, he argues, are largely ignoring their employees, customers...

Why would a casino try to stop a gambler from losing? How can a mathematical formula find your future spouse? Would you know if statistical analysis blackballed you from a job you wanted? Economist Ian Ayres has spent the better part of his career examining the power in numbers. Decisions used...

In Collaborate or Perish! former Los Angeles police chief and New York police commissioner William Bratton and Harvard Kennedy School’s Zachary Tumin lay out a field-tested playbook for collaborating across the boundaries of our networked world. Today, when everyone is connected, collaboration...

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize...

That Monday afternoon, in high-school gyms across America, kids were battling for the only glory American culture seems to want to dispense to the young these days: sports glory. But at Dos Pueblos High School in Goleta, California, in a gear-cluttered classroom, a different type of “cool”...

“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing ­corrects that—but in doing so, it also unleashes the forces of creative destruction.” —From Crowdsourcing First identified by journalist Jeff Howe in a...

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller...

There is only one CEO in recent times who has faced–and succeeded at–the extraordinary challenges of leading three major companies–Gillette, Nabisco, and Kraft–into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he...

If talent is the leading indicator of whether a business is up or down, a success or a failure (and it is) . . . do you know how to accurately judge raw human talent? Understand a person's unique combination of traits? Develop that talent? Convert what supposedly are "soft" subjective judgments...

In The 401(k) Liquidity Trap, Stephen McFarlane reveals how the retirement system keeps millions locked into accounts they can’t access, invested in ways they don’t control, and trapped in a plan that wasn’t designed for their freedom.

There is only one CEO in recent times who has faced–and succeeded at–the extraordinary challenges of leading three major companies–Gillette, Nabisco, and Kraft–into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he...

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...