Engineering Business

Recent breakthroughs in AI have not only increased demand for AI products, they've also lowered the barriers to entry for those who want to build AI products. The model-as-a-service approach has transformed AI from an esoteric discipline into a powerful development tool that anyone can use. Everyone, including those with minimal or no prior AI experience, can now leverage AI models to build applications. In this book, author Chip Huyen discusses AI engineering: the process of building applications with readily available foundation models.

In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....

Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.

Modern civilization rests on metals, yet their true nature remains widely misunderstood. Bridges collapse, pipelines crack, turbines creep, and components fail not because metallurgy is insufficiently empirical, but because its deepest foundations are rarely acknowledged. Beneath grains, phases, and heat treatments lies a reality governed by electrons, spins, vibrations, and probabilities. This book argues that metals are not substances in the classical sense, but stabilized quantum processes.

On the terrifying, chaotic night of April 14, 1912, while the Titanic was sinking, Bruce J. Ismay, the ship's owner, made a decision that would save his life - and end it. Ismay boarded a lifeboat meant for women and children, and within days became The Most Talked-of Man in the World. Branded a coward, he became a flesh-and-blood embodiment of Joseph Conrad's legendary eponymous character, Lord Jim.

What happens when intelligent machines aren’t just in our pockets but are also driving our cars, making our decisions, folding our laundry, and educating our kids? You’ve heard the hype: AI will make us healthier, give every child a personalized tutor, run our businesses more efficiently...

Software startups make global headlines every day. As technology companies succeed and grow, so do their engineering departments. In your career, you'll may suddenly get the opportunity to lead teams: to become a manager. But this is often uncharted territory. How can you decide whether this career move is right for you? And if you do, what do you need to learn to succeed? Where do you start? How do you know that you're doing it right? What does "it" even mean? And isn't management a dirty word? This book will share the secrets you need to know to manage engineers successfully.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

"A gifted and thoughtful writer, Metzl brings us to the frontiers of biology and technology, and reveals a world full of promise and peril." —Siddhartha Mukherjee MD, New York Times bestselling author of The Emperor of All Maladies and The Gene A groundbreaking exploration of genetic...

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light. Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us...

INSTANT #1 NEW YORK TIMES BESTSELLER AN NPR BEST BOOK OF THE YEAR “A cri de coeur that takes aim at the tech industry for abandoning its history of helping America and its allies.”—The Wall Street Journal From the Palantir co-founder, one of Time’s 100 Most Influential People of...

Social Engineering: The Science of Human Hacking reveals the craftier side of the hacker's repertoire - why hack into something when you could just ask for access? Undetectable by firewalls and antivirus software, social engineering relies on human fault to gain access to sensitive spaces; in this book, renowned expert Christopher Hadnagy explains the most commonly used techniques that fool even the most robust security personnel and reveals how these techniques have been used in the past.

In this book, author Will Larson shows you ways to obtain your first executive job and quickly ramp up to meet the challenges you may not have encountered in non-executive roles: measuring engineering for both engineers and the CEO, company-scoped headcount planning, communicating successfully across a growing organization, and figuring out what people actually mean when they keep asking for a "technology strategy."

It’s been over a year since The Day. Morgan and his companions have fought to stay alive and he finally managed to get to his parents and bring them back. Their situation is getting better every day, but there are still challenges ahead of them. With a desire to return to a normal life on everyone’s mind, the group starts taking steps to do just that. Thinking bigger they tackle some major projects that will provide valuable resources. However, there are others out there making plans for them as well.

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible...

A lot of Engineering Managers and leaders studied for years and years to become the best Engineer they possibly could be... and then they were promoted. It can be very tough for those of us who didn't go into Engineering with the distinct concept that we would become managers, but still want to do our best to support our teams. I wrote this book because there's so much no one told me about management that I wished I would have known. There's a lot to be purposeful about that many of us learn on the job, and worse: learn on people.

Applying the dozens of lessons and practical advice will save you the time, energy, and cost of learning them the way I did—the long way and the hard way. Adopting these principles early in your business career will significantly improve your chances of success and move you ahead of your peers who are not as well informed.

Kate Telman is a senior executive officer in The Business, a powerful and massively discreet transglobal organisation whose origins predate the Christian Church. Financially transparent, internally democratic it wants to buy its own state in order to acquire a seat at the United Nations. Kate's job is to keep abreast of current technological developments and her global reach encompasses Silicon Valley to the remote Himalayas.

At most technology companies, you'll reach Senior software engineer, the career level for software engineers, in five to eight years. At the career level, your company's career ladder won't require that you work towards the next promotion; being promoted further is an exception rather than expected. This is also when many engineers are first given an opportunity to move into engineering management.

In Engineering Business Success, Herb Johnson shares what he has learned in his 28 years at the helm of the thriving company that he founded. And he shares what he has learned in life, since his boyhood rural upbringing, through his years as a young engineer, and as he has worked to make the most of his business.