English Research

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

For anyone who's trying to make sense of their life, who wants to get unstuck from the patterns that hold them back, hear this incredible news: everything you need for the freedom you want is entirely within reach. This practice and pathway is free, it's readily available every day of your life, it takes just minutes of your time, and anyone can do it.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

For a quarter century, more than a million readers and listeners—scribes and scribblers of all ages and abilities—have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom passed down from Anne’s father—also a writer—in the iconic passage that gives the book its title.

F--k the F--kity F--kin' F--ker. Fans of Katherine Dunn won't be surprised that this was her father's favorite sentence, or that, as a young girl, she heard it as a kind of profane poem, a secret song. For many of us, the language of Geek Love carries a similar staying power, born of Dunn's agile use of language and her strange, beautiful diction. And as a true exegete of the expletive, she remained undividedly devoted to obscenity - both as scholar and practitioner.

Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.

Ten years ago, Roy Peter Clark, America's most influential writing teacher, whittled down almost 30 years of experience in journalism, writing, and teaching into a series of 50 short essays on different aspects of writing. In the past decade, Writing Tools has become a classic guidebook for novices and experts alike and remains one of the best loved books on writing available. This new edition includes five brand-new, never-before-shared tools.

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

The Fertility Diet reveals startling new research from the landmark Nurses' Health Study, which shows that the food you eat can boost your fertility. The Nurses' Health Study exhaustively examined the effects of diet and other lifestyle changes on fertility among nearly 20,000 female nurses. Two of the study's lead researchers translate its groundbreaking findings into changes you can put into practice today. This book prescribes 10 simple changes in diet and activity that can increase your chances of getting pregnant.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

The purpose of The Investment Checklist is to help you implement a principled investing strategy through a series of checklists. In it, a thorough and comprehensive research process is made simpler through the use of straightforward checklists that will allow you to identify quality investment opportunities.

After the demise of Prophet Muhammad (PBUH), the Muslims were divided regarding whom they should follow as their political and religious leader. The Sunnis followed the Prophet’s companions whilst the Shias followed the 12 Holy Imams chosen by God. The Shia Imams were from the lineage of Prophet Muhammad (PBUH) from his only surviving daughter, Lady Fatimah (SA).

In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.

Mara Vance never thought her useless psychology degree would lead to studying an actual monster. Subject X-13, aka "The Nightmare," is armed with sharp teeth, claws, and a constantly shifting form… yet Mara finds the huge shadow creature as intriguing as he is terrifying. As Mara studies him, she soon realizes that The Nightmare is far more intelligent than her shady superiors say he is. And every night, she indulges in twisted fantasies about the same monster. What happens in her dreams stays in her dreams—right?

America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late.

Everyone has a sensitive side, but nearly one in three people have the genes to be more sensitive than others—both physically and emotionally. These are the people who pause before speaking and think before acting; they tune in to subtle details and make connections that others miss. Whether introverted or extroverted, they tend to be bighearted, creative, and wired to go deep, yet society tells them to hide the very sensitivity that makes them this way. These are the world’s “highly sensitive people,” and Sensitive is the book that champions them.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Virtual Voice Audible Millionaire is your definitive guide to mastering Virtual Voice, Audiobook Creation Exchange (ACX), and Kindle Direct Publishing (KDP). Virtual Voice is Amazon's innovative computer-generated speech technology that produces audiobooks in five steps. Although still in beta, U.S. authors have published over 60,000 audiobooks using Virtual Voice.