Field Marketing

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.

Auf dieses Erfolgsrezept hat die Welt des Network-Marketings gewartet. Mario Oreggia ist einer der erfolgreichsten Network-Marketer weltweit und hat mit diesem Buch ein Thema innerhalb der Network-Marketing-Industrie aufgegriffen, über das bislang kaum jemand geschrieben hat. In seiner Welt ist Führungsrang nicht gleich Führungskraft. Er definiert die WAHRE Führungskraft im Network-Marketing neu.

Field Guide for A Winning Sales Organization by Paul R. DeCoster is a compelling exploration of the intricate, and often misunderstood, world of Sales Operations. In this book, Paul uses his wealth of cross-industry experience to simplify concepts using practical templates and frameworks. He underscores that amidst the overwhelming array of metrics, data points, and business tools, the heart of a successful Sales team lies in building lasting relationships.

Salespeople are failing to deliver because they don’t know how to succeed in the world of 21st-century selling. After 30 years of training sales superstars, Denise Horan knows the secrets of sales success for today’s stressed, time-starved sales professionals.

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

You can live the life you want anywhere in the world. You can be a digital homesteader. Thanks to digital technology such as social media, you can connect with the people who will help you, buy your products and services and provide inspiration as you pursue your frontier.