Future Business

Over the next decade, all leaders will be augmented with some form of generative artificial intelligence, or GenAI. For the best leaders, this will mean dramatic improvement. For mediocre leaders, this will mean persistent confusion, distraction, and pretense. With futureback thinking—looking ten years ahead, then planning backward from future to next to now—this third edition of Leaders Make the Future shows how people can improve their leadership skills while expanding their human perspective.

NATIONAL BESTSELLER! USA TODAY BESTSELLER! Embrace the journey of self-reliance with global communications strategist Maha Abouelenein as she shows you how to deploy your greatest asset—yourself—to achieve your dreams and beyond. In an era defined by rapid change and unrelenting uncertainty...

"Dilbert books should be (and often are) read aloud while importantoffice work is being put off, and luckily, the best reader of all, Adamshimself, has put his interpretive skills on tape." --Worth MagazineStep aside, Nostradamus. Here comes the real soothsayer, and he'sturning his eagle eye on...

Unlock your path to medical school success with "Ace Your Med School Interview: 100 Essential Questions and Answers for Future Doctors." This essential guide is designed to help you master the interview process with confidence.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small...

In The Automation Advantage, global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leaders and managers the action plan they need to execute a strategic agenda that enables them to quickly and confidently scale their automation and AI initiatives.

Based on years of work in the field with scores of companies, including Bosch, 3M, Schlumberger, and Rio Tinto, The Scrum Fieldbook delivers a hands-on, practical approach to rapidly delivering value for companies and organizations. Scrum is the secret weapon behind some of today’s most...

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

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Today's organizations face two daunting challenges: how to create new sources of competitive advantage to sustain long-term growth, and how to engage leaders at every level of the organization so that they are more proactive and forward-looking in their area of responsibility. The Art of Strategic Leadership uses a unique approach to examine what it means to be a strategic leader.

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality - their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests.

David Christian is renowned for pioneering the emerging discipline of Big History, which surveys the whole of the past. With Future Stories, he casts his sharp analytical eye forward, offering an introduction to the strange world of the future, and a guide to what we think we know about it at all scales, from the individual to the cosmological. Christian consults theologians, philosophers, scientists, statisticians, and scholars as he explores how we prepare for uncertain futures, including the future of human evolution, artificial intelligence, interstellar travel, and more.

Family businesses thrive in some of the world's toughest environments, providing vital lessons for businesses everywhere. The bulk of the world’s growth in population and economic activity in the foreseeable future will be generated in the developing world. This is precisely where enterprising...

An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system. Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its...

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

“A must-read for anyone in philanthropy, particularly those who question whether and how philanthropic resources can address the current, complex challenges our world faces.” —Nick Tedesco, president and chief executive officer of the National Center for Family Philanthropy A blueprint for...

INSTANT NATIONAL BESTSELLER “Reshma Saujani…offers a daring new approach: it’s not our job to do more, it’s time for our workplaces to pay up.” —Tarana Burke, founder of the “me too” movement The founder of Girls Who Code and bestselling author of Brave, Not Perfect confronts the...

From a leading expert on longevity, an urgent call for individuals, institutions, and society to adapt to the reality of living longer lives Thanks to increases in life expectancy, we can now expect to live for a long time. Most of us would welcome an extra day in the week, so why do so many of...