Future Business

O Marketing 6.0 rompeu os limites do convencional ao nos introduzir no fascinante mundo do metamarketing. Praticado por meio de várias tecnologias de ponta como inteligência artificial e realidade aumentada, esse modelo proporciona uma experiência mais interativa e imersiva para o cliente, tanto no espaço físico quanto no digital. Neste audiolivro, Kotler, Kartajaya e Setiawan mostram maneiras de integrar essa nova abordagem com as mudanças drásticas de comportamento que vêm sendo observadas no consumidor e explicam o que se deve fazer para que uma empresa continue relevante nesse contexto.

Today’s workplace is evolving faster than ever. Leaders face the challenge of attracting top talent, retaining skilled employees, and navigating rapid change in technology and workforce expectations. Attract, Retain, and Develop offers practical, actionable strategies to help you thrive in this shifting landscape.

Brilliantly funny, frank, and shattering, this is the bittersweet memoir by Peter McGough of his life with artist David McDermott. Set in New York’s Lower East Side of the 1980s and mid-1990s, it is also a devastatingly candid look at the extreme naiveté and dysfunction that would destroy...

Dealing with adversity is the toughest thing you will ever go through in life. You may think you are the only one dealing with it, but you aren’t. These women have all achieved incredible success against the odds. Learn from the best mentors because they want you to succeed too! Making It in High Heels is never easy, so carry your own support team with you!

Many employees want to continue that normal and keep working remotely, and most at least want the ability to work occasionally from home. But for employers, the benefits of employees working from home or hybrid approaches are not so obvious. What should both groups do? In a prescient new book, The Future of the Office, Wharton professor Peter Cappelli lays out the facts in an effort to provide both employees and employers with a vision of their futures. Cappelli unveils the surprising tradeoffs both may have to accept to get what they want.

Cindy Couyoumjian—founder of Cinergy Financial, with over 36 years of experience—is on a mission to empower women to stop being spectators and enter the financial arena, to stand up and assert their inalienable right to financial self-determination. In The Rise of Women and Wealth, Cindy shows that by confronting America’s patriarchal past, women can find the courage, strength, and inspiration to move forward. Cindy’s message is a hopeful one, filled with intuitive truths about a brighter tomorrow for women and their financial power and freedom.

What will the world look like in 2020? Paul Cornish and Kingsley Donaldson guide us through a maze of global uncertainty in this fascinating look at the future. With the world already struggling to contain conflicts on several continents, with security and defence expenditure under huge pressure, it's time to think the unthinkable and explore what might happen

Over the past five years, organizations adopted Slack, Zoom, and Microsoft Teams in droves. Think of COVID-19 as pouring gasoline on the fire. The pandemic didn't start a trend, as much as it accelerated an existing one. Unfortunately, far too many of us mistakenly view these applications as Email 2.0. As a result, we are missing out on extraordinary opportunities to create more collaborative work environments, increase organizational transparency, reduce manual work, make our work lives less stressful, simplify core business processes, and much more.

New York Times bestseller 1! Più di due milioni di copie vendute! Lanciare un missile nello spazio? Costruire una macchina del futuro pratica, efficiente e pronta a conquistare il mondo con le sue linee eleganti? Non solo sognare ma camminare a grandi passi verso il lancio degli uomini su Marte? Inventare un'app e diventare un milionario prima di trent'anni? Sembra impossibile riuscire a fare tutto questo nel corso di una vita, vero? Non solo per un uomo ma anche per una squadra ben allenata di scienziati, imprenditori, costruttori e operai. Ma ce l'ha fatta.

With the current administration pausing funding for agricultural projects and farming support, the issues discussed in this book are more urgent and relevant than ever before. The system of agriculture needs to be reimagined. This book is the best place to begin. There’s no denying it: we...

An extraordinary exposé of the industry flooding our world with plastic—and now ramping up to make more than ever “Deeply researched, sharply written, and totally compelling.” —Elizabeth Kolbert, author of the The Sixth Extinction “It is impossible not to compare Beth Gardiner’s...

Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales.

Social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in an era the authors call the Age of Context.

Imagine is a must-have resource for anyone who wants to invent the future, make an impact, or experience something more. This book explores the 12 powers of your imagination and presents how the OODA loop can be used as a proven guidance system to leverage hope and spark the imagination.

Coach Michael Taylor will show you how shifting your perception from negativity to positivity can influence your life. In his book The Good News Is, The Future Is Brighter Than You Think, he’ll introduce you to 10 reasons why the future is brighter than you think!

The market is changing, and more requirements are coming. How do I meet them? What do ESG, TCFD, NZ, CN, ISO mean? How do they help me? How will acting on the climate bring opportunities to my organization? The Planet is facing a climate crisis and the 6th great extinction at the same time. People are facing the biggest transformation since the Internet and smartphones—a Phase Change—in this decade. How can my organization ensure its Profits? This book describes strategies—smart climate moves—to address these challenges.

Are you ready to take control of your future and live the life you’ve always dreamed of? Informative and entertaining, this step-by-step guide gives you the tools and courage to make it happen, even when it seems impossible. Embracing Change: Your Go-To Guide to Your Desired Future will help you conquer that which holds so many of us back – our fear and resistance to change.

Why do some businesses go from strength to strength while other's crash and burn? One reason stands head and shoulders above the rest–a willingness to embrace change that ignites their future and leaves everyone else trailing behind. These are the "game-changers", the people who grab the opportunity and make it happen.

Can you be a leader that people will follow? The most successful leaders and influencers are not only committed to making the world a better place, but they have the character and integrity to lead others to do the same. People Follow People is a practical guide for embracing your true character and values to create an authentic, long-lasting connection with your audience, colleagues, and customers. Best-selling author and international speaker Sam Cawthorn reveals the 12 characteristics you need to become an outstanding leader who attracts a loyal following, attains longevity to achieve objectives, and leaves a revered legacy.

Are you afraid about what your future holds? Are you struggling with one or more things in your life and trying to find a way through? If you answered yes, then this book is for you. Tonya has been through many struggles in her life to help people find a way out of their struggles and have a brighter future. To help you stop the negative chatter in your head. To help you achieve your dreams, goals, and fulfill your purpose.