Game Marketing

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Without the right mindset recruiting, duplicating and rank advancing in network marketing seem daunting. We all have fears in life. We all have massive fears in network marketing. This book is based on a study from hundreds of network marketer's who gave the biggest fears that hold them back.

If you flick through the pages of typical sales books and sales training materials, you will find a constant flow of sales messages like, "focus on closing the sale", "overcome objections", and "chase the sale". Crossing social boundaries and adding pressure to the sales process makes it a gut-wrenching and painful process. Stop selling, start creating trust.

Attract the right clients who will step up your sales game! In The Secret Art of Selling Insurance, award-winning educator and top sales producer Ana-Maria Figueredo helps you to level-up your sales game. Learn industry secrets, find the right insurance customers, and get the professional recognition you deserve!

Stop living on autopilot in your relationships and become captain of your own ship, then you can experience the authentic, long-lasting, and monogamous relationship you deserve. This audiobook is full of practical exercises to help you transform and maintain the relationship you are in or attract the one you want. Through consciously focusing on different areas of your life and bringing honest awareness to them you can approach the new model of interdependent relationships based upon fairness and truth for both parties.

Stuck in a "win-win versus win-lose" mind-set, most negotiators focus on the face-to-face process at the table. David Lax and James Sebenius urge bargainers to look beyond tactics at the table. Persuasive tactics are only the "first dimension" of the authors' path-breaking approach, developed from their decades of doing deals and analyzing great dealmakers.

Since 1998, Lenny Gray—author of Door-to-Door Millionaire and MORE Door-to-Door Millionaire—has sold millions in the pest control industry using the exact techniques shared in this ultimate guide. In this all-in-one edition, you’ll get Lenny’s complete Sales Flow process, revealing exactly what to say and do from the moment a prospect opens the door to walking away with a signed service agreement.

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, DC lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion.

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

Best-selling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the establishment.

Are you selling or planning to resell items? In this book you will learn 50 tips to help you make profits from thrift stores, retail stores, garage sales, online arbitrage, and many other places. There are many things that make for a great reseller. This book will bring your reselling to a new level!

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics.

This powerful follow-up to How to Master the Art of Selling—with over 2 million copies sold—takes your selling capabilities to the next level. Perfect for evolving sales professionals, it provides the refined tools you need to stay mentally resilient, communicate with impact, and read the room like a pro.

Managers can’t teach a mindset. Only the salesperson can learn it, master it, and arm themselves with it each day. You may hear the word “mindset” and remember empty "positive thinking" exercises. Such exercises lead underperformers to stand in their underwear, eyes bulging, and yell at their mirrors every morning, swearing up and down that “This is the day” they make $10 million. Affirmations have their benefits, but they rarely deliver black-and-white results.

When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers.

Diamond Goldfish uncovers how business is a game. It's a guide for driving sales and deepening client relationships. Based on the Diamond Rule, over 150 case studies, and the science-backed framework of market force, the audiobook provides perspective and tools for winning in sales and client management.