Leadership Research

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Leadership by the Good Book will inspire, empower, and equip men and women to lead their businesses, their teams, their ministries, and even their families to greater heights and to have an eternal impact. For David L. Steward, founder and chairman of World Wide Technology, his philosophy for building a successful business is simple and founded on a Biblical principle: "For even the Son of Man did not come to be served, but to serve" (Mark 10:45 NIV). As a business leader, he says, the first priority is to serve employees.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Everything you’ve been taught about leadership is backward, beginning with the costly mistake that causes you to sacrifice money, time, and human capital day after day. It’s not a calculation error or a problem with management style—it’s repeatedly choosing revenue and results over connection and team.

John C. Maxwell wants to help you become the smartest leader you can be by sharing Leadership Gold with you. After nearly forty years of leading, Maxwell has mined the gold so you don't have to. Each gold nugget is contained in one of 26 chapters designed to be a six-month mentorship from the international leadership expert. Each chapter contains detailed application exercises and a "Mentoring Moment" for leaders who desire to mentor others.

When successful people begin to feel uncertain or challenged at work, the one thing they want to know most is why things are going wrong after they have gone right for so long. In The Leadership Gap, Lolly Daskal reveals the consequences highly driven, overachieving leaders face when they continue to rely on a skill set that has always worked for them, even when it is no longer effective.

This manual summarizes all of the lessons from the leadership workshop we have been conducting in the last 10 years. It is easily one of the most powerful manuals on leadership, influence, power and creation of reality available.

We are in the midst of one of the greatest status revolutions ever, and it's a brave new world indeed. Who better to guide us through it than Michael Lewis, whose subversive, trenchant humor is the perfect match to his subject matter. Here is an audiobook as fresh as tomorrow's headlines, and as entertaining as its best selling predecessors.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

New York Times best-selling author and leadership expert John Maxwell offers practical insight into learning how to lead the person who matters most - yourself. The path to leadership begins with a question only few of us ask: How do I lead myself? John Maxwell presents 26 insights, not just for those who aspire to positions of leadership but also for veteran leaders who aim to build and improve upon the steps that led them to the front of the line.

Ça y est. C'est le temps de vous mettre en valeur. Que vous soyez devant un client potentiel, un futur employeur ou une nouvelle flamme, l'instant de vérité approche. En quelques minutes, on se sera fait une idée de vous et votre sort sera scellé. Ce livre vous présente ce qui se passe dans la tête de la personne que vous tenterez de persuader. Vous y trouverez tour à tour comment vous préparer à la rencontre, comment y exceller et comment maintenir la qualité de la relation par la suite.

An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.

Church consultant and researcher, Thom Rainer, believes God is at work in this generation, and he believes that this moment in time has created unique opportunities for churches to grow, thrive, and revive.

Leadership Hacks is the business leader's guide to getting things done. Over the years, the leader's role has expanded to encompass more duties, more responsibility, and more accountability - yet we're still stuck with the same 24 hours in every day. The evolving business environment leaves many of us struggling to achieve against constantly shifting priorities, competitors, and deadlines, and we are forever expected to do more with less. Is it even possible to make a real impact? Yes! This book shows you how to sort through the madness and get back to getting results.

In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.

In Empowering Leadership author and leadership consultant Michael Fletcher says leaders can't simply be bought, nor can they be hired from someone else's leadership assembly line. To create an environment that attracts potential leaders, and to build better leaders faster, an organization needs more than a pipeline. It needs a culture that develops leaders organically.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

All great coaches know how to ask good open-ended questions and how to give effective feedback. They keep a balanced and honest perspective that separates the person from the problem or issue; coaching to leverage their unique strengths and helping them improve weaknesses with a mindset focused on continuous improvement.

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.