Management Politics

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and above all an inability to break out of established patterns. Edward Tenner offers a smarter way of thinking about efficiency, revealing what we and our institutions can learn from the random and unexpected.

The goal of playing the great game of business has always been to find a way to teach the have-nots how the haves make it. It’s about creating and distributing wealth equitably as a way to close those gaps in wealth that plague our society. It’s about changing the game. We authored Change the Game for those of you who continue to seek a brighter side of capitalism - one that truly transforms lives for the better. This book is about hope: No matter how grim things look, you can make them better.

What do elite members of the military, first responders in the disaster zone, and high-performing leaders in fast-paced, high-pressure, modern day organizations have in common? The ability to have clarity of mind and purpose when surrounded by chaos. To operate at peak performance under risk. To be able to see clearly when others are blinded by fear, and act when others are paralyzed. To craft plans even with incomplete information, then execute those plans decisively...

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

This is likely going to be one of the most unusual books on leadership that you will ever listen to. It is as much about the author, Lisa Gibson's journey as it is about Muammar Gaddafi. On December 21, 1988, their lives collided in one of the most life altering ways, when he murdered Lisa's brother. Despite what he did, she had an unprecedented meeting with him and dedicated her life to helping the people of the country he brutalized.

The noted research psychiatrist explores how life's disappointments and difficulties provide us with the lessons we need to become better, bigger, and more resilient human beings. Adversity is an irreducible fact of life. Although we can and should learn from all experiences, both positive and negative best-selling author Dr. Norman E. Rosenthal believes that adversity is by far the best teacher most of us will ever encounter.

To be a great leader, you must be able to unite people from all backgrounds with seemingly competing agendas to come together under a common cause. Marc Morial, former mayor of New Orleans and current president and CEO of the National Urban League, has been such a leader and shares the lessons he learned along a legendary journey of achievement.

We've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and can quite literally make people think blue is green. In the name of comity, we embrace stupidity. We can make better decisions by embracing dissent. Dissent forces us to question the status quo, consider more information, and engage in creative decision-making.

In questo esordio molto atteso di un'epica serie spy thriller dello scrittore di bestseller Jack Mars, i lettori sono trascinati per tutta l'Europa in un'avventura al cardiopalma, mentre il presunto agente della CIA Kent Steele, perseguitato dai terroristi e dalla sua stessa identità, deve risolvere il mistero di chi lo vuole morto, quale sia l'obiettivo dei terroristi, quale sia la sua stessa identità e chi è la bellissima donna che continua a vedere nella propria mente.

Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing, and event fundraising to drive donations. With the introduction of social media, smartphones, and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement. In addition, donors also had new levels of access to information to the causes they cared about. Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up.

Author Monica Sharma describes how we can source our inner capacities and wisdom to manifest change that embodies universal values such as dignity, compassion, fairness, and courage. Drawing on more than 20 years of work for the United Nations and elsewhere, she presents a radical new approach to transformational leadership, one that creates systems of change where everyone can engage - not just analysts and policy-makers.

Building upon the revelatory power of her book Overcoming Bias, which addressed managing individual and interpersonal bias, Erasing Institutional Bias scales up the framework to impact systemic change in organizations. Tiffany Jana and co-author Ashley Diaz Mejias bring together in-depth research on how biases become embedded into workplace cultures with practical and engaging tools that will mobilize listeners toward action.

In this illuminating fable, productivity expert Josh Kaufman explores the uncertainty and fear inherent in facing down any ambitious challenge, from starting a new business to completing a work of art. The risks involved can never be eliminated, but they can be understood, anticipated, and mitigated. Armed with an adventurer's insights into tackling unknown and fearsome challenges, you can tame a project of epic proportions. How to Fight a Hydra is an essential handbook for artists, creative professionals, and entrepreneurs tired of ignoring the call to adventure.

Empathy has become a cliché of contemporary politics, often espoused but rarely understood. Yet the capacity to understand other worldviews is neither easy nor comfortable. Seeing through others’ eyes requires strength, courage, integrity, and an ability to reason across the harshest political divides—and, in a time of heightened marginalization, disconnection, and polarization, empathy in our leaders and across society is vitally important.

In Reefer Madness, the best-selling author of Fast Food Nation investigates America's black market and its far-reaching influence on our society through three of its mainstays - pot, porn, and illegal immigrants.

The author of the acclaimed New York Times best seller The Next 100 Years now focuses his geopolitical forecasting acumen on the next decade and the imminent events and challenges that will test America and the world, specifically addressing the skills that will be required by the decade’s leaders. The next 10 years will be a time of massive transition. In The Next Decade, George Friedman offers listeners a pro­vocative and endlessly fascinating prognosis for the immedi­ate future.

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology, if not necessarily for its dominant market share, launched a product with an enticing promise: you can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession.

Marc Aurel - Philosoph und Kaiser, doch als Oberbefehlshaber gezwungen, die Grenzen seines Reichs zu verteidigen. Wie kann man in kriegerischen Zeiten Ruhe und inneren Frieden finden? Dieses Thema ist wahrhaft zeitlos.