Mental Brain

In Do Zombies Dream of Undead Sheep?, neuroscientists and zombie enthusiasts Timothy Verstynen and Bradley Voytek apply their neuro-know-how to dissect the puzzle of what has happened to the zombie brain to make the undead act differently than their human prey. Combining tongue-in-cheek analysis with modern neuroscientific principles, Verstynen and Voytek show how zombism can be understood in terms of current knowledge regarding how the brain works.

“If you read only one book about attention deficit disorder, it should be Delivered from Distraction.”—Michael Thompson, Ph.D., New York Times bestselling co-author of Raising Cain In 1994, Driven to Distraction sparked a revolution in our understanding of attention deficit disorder...

What happens when we accept that everything we feel and think stems not from an immaterial spirit but from electrical and chemical activity in our brains? In this thought-provoking narrative - drawn from professional expertise as well as personal life experiences - trailblazing neurophilosopher Patricia S. Churchland grounds the philosophy of mind in the essential ingredients of biology. She reflects with humor on how she came to harmonize science and philosophy, the mind and the brain, abstract ideals and daily life.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Joshua R. Eyler identifies five broad themes running through recent scientific inquiry - curiosity, sociality, emotion, authenticity, and failure - devoting a chapter to each and providing practical takeaways for busy teachers. He also interviews and observes college instructors across the country, placing theoretical insight in dialogue with classroom experience.

Human behavior is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we tend to tilt our head to the right. Why is our behavior so lopsided and what does this teach us about our brains? How have humans always used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?

What if you discovered that there is nothing you need to change about you or your brain to overcome the obstacles in your life? What if you already have everything you need to live your fullest potential, just waiting to be uncovered? ADHD Brain Powers will help you to uncover the incredible potential within you and to reveal your hidden strength and abilities that will help you to overcome everyday obstacles.

According to R. Douglas Fields, PhD, we all have a rage circuit we can't fully control once it is engaged. The daily headlines are filled with examples of otherwise rational people with no history of violence or mental illness suddenly snapping in a domestic dispute, barroom brawl, or road rage attack. We all wish to believe that we are in control of our actions, but the fact is, in certain circumstances we are not. Something in our environment can unexpectedly unleash an automatic and complex rage response.

There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.

Why does a gifted psychiatrist suddenly begin to torment his own beloved wife? How can a ninety-pound woman carry a massive air conditioner to the second floor of her home, install it in a window unassisted, and then not remember how it got there? Why would a brilliant feminist law student ask...

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat new information? Is it true that men and women have different brains?

This fascinating book draws on Dr. Jandial's broad-spectrum expertise and brings together the best of various fields - surgery, science, brain structure, the conscious mind - all to explain the bigger picture of brain health and rejuvenation. It is a journey into his operating room, around the world on his surgical missions, inside his laboratory, and to the outer edges of neuroscience to reveal the latest brain breakthroughs that are turning science fiction into reality, translating their implications for everyday life.

Most institutions unknowingly train employees, or teach students using an outdated approach that relies on a punishment-reward system that doesn’t work. (Hint: You’re probably using it right now). This faulty approach squanders of potential, creates negative feedback loops, and leaves many with the false assumption that they aren’t “smart”. The good news? We don’t have to make that mistake anymore. Scientists have found that people are chemically and structurally hardwired to enjoy learning. It’s in our DNA.

The brain's power is confirmed and touted every day in new studies and research. And yet we tend to take our brains for granted, without suspecting that those masses of hard-working neurons might not always be working for us. Cordelia Fine introduces us to a brain we might not want to meet, a brain with a mind of its own. She illustrates the brain's tendency toward self-delusion as she explores how the mind defends and glorifies the ego by twisting and warping our perceptions.

There is a process called neuroplasticity that occurs inside the human brain that essentially allows the development of new brain cells. New brain cells are born out of new experiences. The application of positive or negative habits can transform you, respectively, into a better or worse person. So, can you really learn to rewire your brain through the construction of new habits, positive restructuring of thoughts, becoming more organized, and zeroing in on your mental health problems? Yes, you can!

Mental training is just as important as physical training when it comes to success in sport. Like physical fitness, mental toughness is something that can be taught and learned. Bring Your "A" Game introduces key strategies for mental training, such as goal-setting, pre-performance routines, confidence building, and imagery. Each of the 17 chapters focuses on a single mental skill and offers key points and exercises designed to reinforce the concepts.

Who hasn't had a rough day? What if that 'rough day' ended up spanning the course of years? And, it was invisible to others? Hannah's life was going great. She was a stylist with high profile clients in Los Angeles, New York, Las Vegas, and Miami. Her talk show host career was taking off, but in one split second, everything changed. She was in a serious auto accident, left with a traumatic brain injury - and post-concussion syndrome, which results in threatening depression.

A path-breaking journey into the brain, showing how perception, thought, and action are products of "maps" etched into your gray matter - and how technology can use them to read your mind.

Hack your gut health and unlock a variety of benefits that a healthy gut brings with these 200 easy, accessible tips for promoting good bacteria, achieving balance in your gut microbiome, and feeling your best every day. Bloating. Heartburn. Weight gain. Frequent visits to the restroom. It’s...

Neuroscience reveals that happiness is not just a fleeting emotion, but a measurable brain state grounded in the brain’s reward system and shaped by its social, cognitive, and aversive networks. Complementing these insights, psychology helps us understand which life goals are worth pursuing, which social connections most enrich our well-being, which self-help practices foster a positive mindset, and how to effectively manage the key obstacles to sustained happiness—stress, fear, and depression.